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» Make Your Content More Engaging Using Emotions
This isn’t exactly manipulation, but it is taking a principle that is fairly consistant among consumers and using it to your advantage. There are 3 common ways people process information given to them. This is known as the Trifect Neuro-Affective Principle, and it’s a fancy way to say that people often make judgments based on [...]
» 25 Great New Year Quotes
In a nutshell… here’s a collection of classic New Year’s quotes. While these are mostly floating around on the net in other places I wanted to collect them all and have them for reference. There’s some great wisdom, humor, and wry wit in the quotes below, enjoy! I made no resolutions for the New Year. [...]
» 3 Steps to Amp Your Website Content
If you have 60-120 seconds to catch a visitor’s attention and leave them wanting to know more, here are three tips. Writing content for a website requires very calculated methods of grabbing others’ attention. People who visit your site are on the fast track to finding out exactly what they need to know in the [...]
» Importance of Testimonials
Who Needs approval? I would like to think that I don’t need other people’s seal of approval before making my decisions. I would like to think that I can choose a product or service that will be perfect for me without hearing other people’s opinions on the subject. But in all reality, it is a [...]
» 50 Great Entrepreneurial Quotes
Finding a great quote is like finding a treasure, it makes an immediate impact, and you’ll have it the rest of your life. Basically, I’ve spent some time searching the web and collecting quotes over the years, and I wanted to share the ones that have made the biggest impact on me.
» Inbound marketing is the “new hotness”
In short “Inbound Marketing” is simply described as marketing focused on getting found by customers. However, it’s important to focus on the contrast from traditional marketing methods and how newer more customer centric marketing can have a dramatic effect on your bottom line. In this article we’ll give you a primer on inbound marketing and point you in the right directions to get started today.
» The Yoga of a Successful Homepage
In a nutshell… without having to study a ridiculous number of books, let me give you the four “yogas” that bring “unity” to your home page. There are hundreds of books written to explain the detailed study of yoga and how to make it benefit you. Likewise, there are hundreds of books written to teach [...]
» 4 Ways to Get Customers Attention
What do customers want to hear? That they are heard. And what do customers want you to say? That you are listening. I’m going to use a really girly example, hair bows. For one, I am a girl; two, I have a little girl; and three, this girly topic inspired this post. Bear with me; [...]
» 25 Great Quotes on Passion
In a nutshell… here’s a collection of quotes on passion and enthusiasm to keep your fire burning bright. At the end of the day we all need to remember to keep going. However, just making it another day doesn’t get us where we truly want to be. We must move with vigor, passion, and fixed [...]
» Three Simple E-Commerce Solutions
This is another email I sent a customer not too long ago. After reviewing it I realized it’s got some really useful information and I thought it couldn’t hurt to share this with the world. There are a couple of options I’ve featured and I’ve listed them below in regard to pros and cons. 1. [...]
» Helpful Advice For Future Web Designers
In a nutshell… my answer to the question of becoming a designer or web developer. I was recently asked the following question… “Hi, I am a college student currently trying to figure out what I’m doing. I was wondering if I could pick your brain. I’m in my second semester in Computer Science and I [...]
» Art and Business
In a nutshell: Business is like art- stick to a medium but find different angles to make your product shine. A World Beyond Your World There is a book out called 365: A Daily Creativity Journal by Noah Scalin, and it is full of amazing, eye-opening ideas for artists. It challenges artists to learn a [...]
» “Grand Unified Theory” of Online Marketing Success
In a nutshell, your greatest success online depends on your ability to excel at most (if not all) of the areas below. In all my experience with web marketing I have found two things. Number ONE, most people want a million dollar website for as cheap as they can get it. And number TWO, nearly all [...]
» Life Is How You Take It
In a nutshell… how I became a father and the (short) story that led up to it. How It Was Less than three years ago I was a bachelor living in a nice apartment on the fourth floor overlooking the beautiful Hill Country of Lake Travis. I was and currently still am, operating as managing [...]
» Profiles of Success: Southwest Bookkeepers
In a nutshell… we spent some time with owner, Julianne Autry of Southwest Bookkeepers to learn more about her business, beliefs, and ongoing path towards success. Q: What inspired you to begin this business? And how did you come up with your business name? “When I was ten I told my mom I wanted to [...]
» 7 WordPress Plugins for Real Estate Listings (IDX/MLS)
In a nutshell… WordPress is a powerful CMS that can benefit Real Estate Brokers and Agents. It provides an easy way to create localized content that helps you promote your listings. Up until now, there hasn’t been an easy, affordable way to add searchable listings to your WordPress blog. Your options were to purchase an [...]
» Experience + Expertise + Honesty = More Sales!
Having owned my own business of some shape or form for nearly 10 years I have learned my own style of sales. Since I have had no formal training I’ve crawled, scratched, and stumbled my way to a successful sales approach I would like to share.
» Is Your Website a Museum or Work of Art?
The very BEST websites are NOT works of art, they are in fact the museum, or communication medium, that allows the art, your product/service/brand to be displayed.
» Choosing the best domain… (25 easy tips)
It’s obvious that selecting the right domain name is important and definitely better to get right the first time. But there’s quite a bit you may not know about selecting the best domain. This list gives you the information you need to choose with confidence and clarity.
» Using Email to Boost Internet Sales
I send emails back and forth many times every day, and I view them as an accessory- something that makes the whole outfit (website/product) look better. However, as I dig into my own research, I am finding that my accessory can quickly become as important as the entire outfit itself!
» DIY iPad Stand For FREE!
I recently purchased an ipad and was looking for a quality stand. I decided to see if I could design and create my own stand for free, and this article is the result of the endeavor.
» Finding (and Solving) Customer Problems
People throughout history have become successful by spotting a problem and solving it. Most of us can come up with a list of problems, but it takes some work (or a genius idea!) to come up with a workable solution.
» Are you selling online?
Are you stuck in the old way of thinking about the Internet? The old way of thinking says the Internet is just used for window shopping…that when consumers are ready to buy, they go offline.
» Do you have “passion” for your Clients?
In a nutshell… I received this from Tammy Gentry. She’s a Certified Business Coach with ActionCOACH Team Legacy. Remember to build a Relationship beyond the invoice. In times like today, and going forward, client retention should be part of every Marketing budget. As the football season starts, one of the key characteristics that GREAT Players [...]
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