» 9 Methods for Getting New Marketing Ideas
Finding new and exciting ways to promote your business through social media marketing is a vital part of any viable marketing strategy. Sites like Facebook have the potential to connect you to an incredibly large audience, but nothing comes easy when targeting a niche. Compelling social strategies are bold and innovative. They require new and [...]
» Always Be Ready To Sell Your Business: Part 5 of 5
A properly documented company is scaleable, efficient, and able to learn from mistakes. Just like a restaurant kitchen, you can have great chefs, but without documented recipes and preparation instructions, the customer experience is going to be inconsistent. Procedure & Process Documentation Welcome to Part 5 of our 5 part series, ‘Always Be Ready To [...]
» Always Be Ready to Sell Your Business: Part 4 of 5
A team with well-documented roles and responsibilities is a happy team. One ingredient of a great company culture is one where accountability is king. Clear Definitions of Roles & Responsibilities Welcome to Part 4 of our 5 part series, ‘Always Be Ready To Sell Your Company’ that addresses many of the common areas of improvement [...]
» Social Media Management Internship Available
One of our partners is offering an internship to residents in or around the Austin area. This would be an excellent opportunity for a student to be introduced to social media management. Below is the internship description. For more information on the company, you may visit www.bodhibooks.net. Hours: Part-time/5-8 hours per week Compensation: Unpaid, [...]
» Always Be Ready To Sell Your Business: Part 3 of 5
Without monitoring financials and forecasting, it’s like trying to fly a plane without an instrument panel. Not a good idea.. A team needs to know where the ship is headed and why the captain is making the decisions that he is, otherwise they take no ownership for the results of their actions. Are you ready [...]
» Always Be Ready To Sell Your Business: Part 2 of 5
Go paperless by scanning everything and move your files to ‘the cloud’. Picture your company being thrust into a state of unexpected growth. Are you ready for it? Have you taken the steps that you need to in order to be scalable to a point that you might not be accustomed to? Are you ready [...]
» Always Be Ready To Sell Your Business: Part 1 of 5
Place yourself in the shoes of a prospective investor. They would want to see a well oiled, automated, documented, efficient, and streamlined machine when they look under the hood. You should too. Picture your company being thrust into a state of unexpected growth. Are you ready for it? Have you taken the steps that you [...]
» The Striver Quotient
Top performers are not always the most talented. They rise to the occasion when everyone around them is equally talented. All top performers are strivers. The Striver Quotient ® When building a business, there are few decisions as important as whom you invite to be a part of your team. I have often repeated the [...]
» Every Leader Is An Artist
The connection between leadership and art has been made many times over, usually as a way to single out certain properties of the arts that carry over to leadership, such as a jazz musician’s ability to create through improvisation. These analogies can be compelling, but my point is more ambitious: leadership is an actual art, [...]
» Crowd Funding: An Evolution in Raising Capital
Crowd Funding, also known as Crowd Financing, is the latest evolution of the Crowd Sourcing concept. Crowd Sourcing in its purest form is leveraging the collective efforts of many collaborating volunteers, usually in the form of a forum, to collectively solve a problem. The concept being that if enough people participate, the correct answer will rise [...]
» 5 Ways to Engage Customers Online
The secret to successful online marketing is ensuring that potential customers view you as a person or as personable instead of just a business entity. Social media platforms dramatically improve this issue (when done correctly), but how can we approach each new customer so that we can build a long-term relationship? In online marketing, we [...]
» A Thought Exercise on Success
In a nutshell… I spent some time concentrating on what it would take for me to be successful in my profession. At some point I got subscribed to this newsletter called Genius Sparks after purchasing a course on photo-reading (similar to speed reading just faster). While I never really figured out the photo-reading techniques, I [...]
» 5 Key Principles to Results Driven Web Marketing
We find it takes as much or even more time and money for companies to create poor designs – and thus poor user experiences – as it would take to create good designs and good user experiences. We hate seeing all that money being left on the table. Here’s our take: 1. Know what you [...]
» Are you a Pin-head?
Pinterest may seem like a passing fad, just another social network to take up time. It has a reputation of being a site where countless women spend countless hours pinning images of wedding plans, projects for the home, baby room ideas, recipes, dreamy travel destinations and even more dreamy Hollywood actors. But besides this, Pinterest [...]
» 10 Things to know about Google+
While Google+ pages continue to thrive, here is a list of 10 things you should know when considering whether to create a Google+ page for your brand or business. 1. There are already about 100 million users, so since its launch just a few short months ago, it is already ⅙ the size of Facebook, [...]
» What about this Google+ Thing?
Staying on top of the most recent trends and marketing techniques in the social media world is becoming more than a full-time job! This is why so many businesses are finding the need for social media managers who can implement marketing plans and campaigns while business owners can continue running other aspects of their business. [...]
» Make Your Content More Engaging Using Emotions
This isn’t exactly manipulation, but it is taking a principle that is fairly consistent among consumers and using it to your advantage. There are 3 common ways people process information given to them. This is known as the Trifect Neuro-Affective Principle, and it’s a fancy way to say that people often make judgments based on [...]
» 25 Great New Year Quotes
In a nutshell… here’s a collection of classic New Year’s quotes. While these are mostly floating around on the net in other places I wanted to collect them all and have them for reference. There’s some great wisdom, humor, and wry wit in the quotes below, enjoy! I made no resolutions for the New Year. [...]
» 3 Steps to Amp Your Website Content
If you have 60-120 seconds to catch a visitor’s attention and leave them wanting to know more, here are three tips. Writing content for a website requires very calculated methods of grabbing others’ attention. People who visit your site are on the fast track to finding out exactly what they need to know in the [...]
» Importance of Testimonials
Who Needs approval? I would like to think that I don’t need other people’s seal of approval before making my decisions. I would like to think that I can choose a product or service that will be perfect for me without hearing other people’s opinions on the subject. But in all reality, it is a [...]
» 50 Great Entrepreneurial Quotes
Finding a great quote is like finding a treasure, it makes an immediate impact, and you’ll have it the rest of your life. Basically, I’ve spent some time searching the web and collecting quotes over the years, and I wanted to share the ones that have made the biggest impact on me.
» Inbound marketing is the “new hotness”
In short “Inbound Marketing” is simply described as marketing focused on getting found by customers. However, it’s important to focus on the contrast from traditional marketing methods and how newer more customer centric marketing can have a dramatic effect on your bottom line. In this article we’ll give you a primer on inbound marketing and point you in the right directions to get started today.
» The Yoga of a Successful Homepage
In a nutshell… without having to study a ridiculous number of books, let me give you the four “yogas” that bring “unity” to your home page. There are hundreds of books written to explain the detailed study of yoga and how to make it benefit you. Likewise, there are hundreds of books written to teach [...]
» 4 Ways to Get Customers Attention
What do customers want to hear? That they are heard. And what do customers want you to say? That you are listening. I’m going to use a really girly example, hair bows. For one, I am a girl; two, I have a little girl; and three, this girly topic inspired this post. Bear with me; [...]
» 25 Great Quotes on Passion
In a nutshell… here’s a collection of quotes on passion and enthusiasm to keep your fire burning bright. At the end of the day we all need to remember to keep going. However, just making it another day doesn’t get us where we truly want to be. We must move with vigor, passion, and fixed [...]