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» Using Email to Boost Internet Sales

Written by Autumn Morgan | November 10, 2010 | Categories: Marketing & Sales

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I send emails back and forth many times every day, and I view them as an accessory- something that makes the whole outfit (website/product) look better. However, as I dig into my own research, I am finding that my accessory can quickly become as important as the entire outfit itself!

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» DIY iPad Stand For FREE!

Written by Travis McAshan | September 14, 2010 | Categories: Inspired Thoughts

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I recently purchased an ipad and was looking for a quality stand. I decided to see if I could design and create my own stand for free, and this article is the result of the endeavor.

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» Finding (and Solving) Customer Problems

Written by Autumn Morgan | September 13, 2010 | Categories: Website Design

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People throughout history have become successful by spotting a problem and solving it. Most of us can come up with a list of problems, but it takes some work (or a genius idea!) to come up with a workable solution.

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» Are you selling online?

Written by Travis McAshan | September 13, 2010 | Categories: Small Business Ownership

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Are you stuck in the old way of thinking about the Internet? The old way of thinking says the Internet is just used for window shopping…that when consumers are ready to buy, they go offline.

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» Do you have “passion” for your Clients?

Written by Travis McAshan | July 28, 2010 | Categories: Inspired Thoughts

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In a nutshell… I received this from Tammy Gentry. She’s a Certified Business Coach with ActionCOACH Team Legacy. Remember to build a Relationship beyond the invoice.  In times like today, and going forward, client retention should be part of every Marketing budget. As the football season starts, one of the key characteristics that GREAT Players [...]

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» Profiles of Success: Faradays Kitchen Store

Written by Travis McAshan | July 22, 2010 | Categories: Profiles of Success

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In a nutshell… we spent some time with owner, Tony Curtis-Wellings of Faradays Kitchen Store to learn more about his business, beliefs, and ongoing path towards success. Q: What inspired you to begin this business? After working in corporate America for 15 years, I was tired of it, and I wanted to start my own [...]

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» The Four P’s of Great Copy

Written by Travis McAshan | July 19, 2010 | Categories: Web Content

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Writing great content starts with knowing the basics. This article discusses the most important elements to writing great content. It also includes some great links to other related articles.

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» Easy to Read + Your Site = More Sales

Written by Travis McAshan | July 19, 2010 | Categories: Web Content

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Writing great content starts with the customer but mixes some good old usability in for good measure. Remember, people are lazy and selfish. However, before they can read your message to see what’s in it for them they need to well… read it. Make sure you’re making your text EASY to read and they will!

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» 5 Ways to Be Specific in Advertising

Written by Travis McAshan | July 19, 2010 | Categories: Website Design

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The best way to convince someone of anything is to be specific. If you make a claim on a product or service for your business potential customers want proof. Make sure you get specific with your proof and your website content will work harder for you.

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» 5 Tips to Writing Customer Centered Content

Written by Travis McAshan | July 19, 2010 | Categories: Web Content

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The art of writing content for your customers is not something that comes naturally. Make sure you know the key principles to making better web content that’s centered around your customers in this short helpful article.

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» Get found in social media… (25 easy ideas)

Written by Travis McAshan | June 8, 2010 | Categories: Social Marketing

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We have all heard about “it”, and we all know we need to be doing “it”. The only problem is most people don’t even know what it (social media) IS! Consider this you’re 5 minute primer. To get started let’s take the internet definition from Wikipedia, which defines social media as, “internet-based tools for sharing and discussing information among human beings.” I find that definition a little dry and prefer to think social media is simply about people connecting, interacting, and sharing online.

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» 5 Reasons to Start a Business Blog

Written by Travis McAshan | June 7, 2010 | Categories: Business Blogging

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Having a business blog is an investment in time, energy, and money. However, many times the rewards can far outweigh the costs. This is especially true in specific situations where having a blog can have a tremendously positive benefit for your company.

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» Highrise Add-On for Gravity Forms

Written by Travis McAshan | May 20, 2010 | Categories: Website Design

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GLIDE has released a FREE Highrise Add-On for Gravity Forms for Wordpress. This add-on plays nicely with the default installation of Gravity Forms and functions in the same ways as their previously released add-ons for Freshbooks and Campaign Monitor.

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» Is Your Website Design “CRAP?”

Written by Travis McAshan | May 18, 2010 | Categories: Website Design

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Graphic design contains underlying principles that govern the most important aspects of great design. These principles create the acronym C.R.A.P. which stands for contrast, repetition, alignment, and proximity.

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» 3 Simple Questions = 1 Perfect Website

Written by Travis McAshan | May 16, 2010 | Categories: Website Design

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The answers to three very simple questions will give you more insight, understanding, and power in creating the “perfect website”. (1) Why are people coming to your site? (2) What are they expecting to find? (3) How can we make it easier for them to find?

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» The Unbelievable Power of Specificity

Written by Travis McAshan | May 14, 2010 | Categories: Marketing & Sales

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Generalizations and far-reaching statements are almost entirely ineffective in marketing because they are common-place and to be expected. In addition, superlatives like “best in town” or “lowest prices in existence” can actually be damaging because they suggest a looseness of expression. This in turn causes customers to discount all statements you make.

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» Book Review: “Scientific Advertising” Enlightens

Written by Travis McAshan | May 11, 2010 | Categories: Book Review

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“Scientific Advertising” was written by Claude Hopkins in 1926. Considered the father of modern advertising techniques, Hopkins believed advertising should be measurable and justify the results it produced. In “Scientific Advertising”, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written.

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» Is your website a Wall, Window, or Door?

Written by Travis McAshan | April 27, 2010 | Categories: Website Design

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I decided to structure the article in a way that made sense for people to get the most out of it. With that in mind, I have organized the three basic areas I’ll be discussing as a list of questions you can ask yourself about your site. Depending on the area you’ll receive a “score”. At the end of the article I’ll give you my thoughts on your score and what you should do next. Good luck!

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» 5 Ways to Find/Keep Customers Online

Written by Autumn Morgan | April 26, 2010 | Categories: Marketing & Sales

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Your target audience is one of the first things you need to know before marketing a product, beginning a website, offering your services and writing web content. You will need to understand the type of people who will be interested in your product or services and be able to reach them in a way that holds their attention.

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» 7 Ways to Celebrate the Earth

Written by Autumn Morgan | April 19, 2010 | Categories: Inspired Thoughts

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Earth Day (April 22) is one of my favorite days to celebrate because I think the earth is a beautiful place that needs to be taken care of. Like anything precious or of value, our earth should be protected

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» Article: Password security… bahhh!?!

Written by Travis McAshan | April 13, 2010 | Categories: Inspired Thoughts

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After reading this email I now feel fine not worrying about changing my passwords. Some of them I have kept the same for decades. I know I’ve been told to change them but things like this come out and it just feels so good for my procrastination in changing my passwords to be validated by fancy studies.

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» Book Review: “Raving Fans” Inspires!

Written by Travis McAshan | April 5, 2010 | Categories: Book Review

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“Raving Fans” is written by Ken Blanchard and Sheldon Bowles, whose books have sold more than 12 million copies in twenty-five languages. “Raving Fans” is a parable-style story that teaches how to define a vision, learn what the customer really wants, and deliver effective systems that turn customers into raving (and spending) fans.

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» Sales Tax is Fun!

Written by Travis McAshan | April 2, 2010 | Categories: Entrepreneurship

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Dealing with things like sales tax can be a real pain but it’s necessary and the gov’ment deserves their due. After all you are operating by the rules right?!? All in all, state sales tax isn’t all that hard to handle and with a little planning you can be up and running with a slick system in no time. I’ve cobbled together some resources to help you get started.

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» Book Review: “Rework” Rocks!

Written by Travis McAshan | April 1, 2010 | Categories: Book Review

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Rework is written by Jason Fried and David Heinemeier Hansson, founders of 37 Signals, a massively successful online software company that produces products used by millions of people around the world. Rework is a straightforward, easy-is-better approach to success in business.

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» Online Site Builders… an Honest Review

Written by Travis McAshan | March 28, 2010 | Categories: Marketing & Sales

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Templates and template driven site builders are the newest trend in web design. There are numerous sites that business owners can go to and download a template or go through an easy step by step process which will put them online in a matter of minutes. There are some good, bad, and ugly things about this and I just wanted to share my honest opinions.

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