Having a business blog is an investment in time, energy, and money. However, many times the rewards can far outweigh the costs. This is especially true in specific situations where having a blog can have a tremendously positive benefit for your company.
Maybe you own a business, and at some point, some techie made the suggestion that you “need a blog” for your business website. While there are quite a few benefits to having a business blog, I’m going to focus on FOUR important questions. They are the “Four P’s” required to having a successful blog.