Glide Design

In short “Inbound Marketing” is simply described as marketing focused on getting found by customers. However, it’s important to focus on the contrast from traditional marketing methods and how newer more customer centric marketing can have a dramatic effect on your bottom line. In this article we’ll give you a primer on inbound marketing and point you in the right directions to get started today.

What do customers want to hear? That they are heard. And what do customers want you to say? That you are listening. I’m going to use a really girly example, hair bows. For one, I am a girl; two, I have a little girl; and three, this girly topic inspired this post. Bear with me; [...]

In a nutshell… WordPress is a powerful CMS that can benefit Real Estate Brokers and Agents. It provides an easy way to create localized content that helps you promote your listings. Up until now, there hasn’t been an easy, affordable way to add searchable listings to your WordPress blog. Your options were to purchase an [...]

Having owned my own business of some shape or form for nearly 10 years I have learned my own style of sales. Since I have had no formal training I’ve crawled, scratched, and stumbled my way to a successful sales approach I would like to share.

I send emails back and forth many times every day, and I view them as an accessory- something that makes the whole outfit (website/product) look better. However, as I dig into my own research, I am finding that my accessory can quickly become as important as the entire outfit itself!

Generalizations and far-reaching statements are almost entirely ineffective in marketing because they are common-place and to be expected. In addition, superlatives like “best in town” or “lowest prices in existence” can actually be damaging because they suggest a looseness of expression. This in turn causes customers to discount all statements you make.

Your target audience is one of the first things you need to know before marketing a product, beginning a website, offering your services and writing web content. You will need to understand the type of people who will be interested in your product or services and be able to reach them in a way that holds their attention.

Templates and template driven site builders are the newest trend in web design. There are numerous sites that business owners can go to and download a template or go through an easy step by step process which will put them online in a matter of minutes. There are some good, bad, and ugly things about this and I just wanted to share my honest opinions.

There are really only two ways to make money. Number ONE is to take away people’s problems and number TWO is to help them fulfill their dreams. If you know the right way to do this, marketing gets really easy.

Ever since businesses realized that the Internet the ultimate resource to reach more people in less time for less than most other marketing mediums, business owners have been asking how can I get my business online and thus in the global marketplace. Well let’s look at the seven different ways to put your business online and the pros and cons of each.

When deploying a website it is crucial to consider three things: design, development and marketing. Design needs are relatively straightforward. What is the best way to graphically and visually represent the message? Then consider development. How will this website be assembled, even further how will it be maintained? Finally consider marketing. What [...]