Web Content.

Category Archive.

» Make Your Content More Engaging Using Emotions

Written by Travis McAshan | January 9, 2012 | Categories: Web Content

Decorative photograph.

This isn’t exactly manipulation, but it is taking a principle that is fairly consistant among consumers and using it to your advantage. There are 3 common ways people process information given to them. This is known as the Trifect Neuro-Affective Principle, and it’s a fancy way to say that people often make judgments based on [...]

» Read the FULL article

» The Four P’s of Great Copy

Written by Travis McAshan | July 19, 2010 | Categories: Web Content

Decorative photograph.

Writing great content starts with knowing the basics. This article discusses the most important elements to writing great content. It also includes some great links to other related articles.

» Read the FULL article

» Easy to Read + Your Site = More Sales

Written by Travis McAshan | July 19, 2010 | Categories: Web Content

Decorative photograph.

Writing great content starts with the customer but mixes some good old usability in for good measure. Remember, people are lazy and selfish. However, before they can read your message to see what’s in it for them they need to well… read it. Make sure you’re making your text EASY to read and they will!

» Read the FULL article

» 5 Tips to Writing Customer Centered Content

Written by Travis McAshan | July 19, 2010 | Categories: Web Content

Decorative photograph.

The art of writing content for your customers is not something that comes naturally. Make sure you know the key principles to making better web content that’s centered around your customers in this short helpful article.

» Read the FULL article

» 7 Tips for Interviewing a Client and Writing Web Content

Written by Autumn Morgan | December 15, 2009 | Categories: Web Content

Decorative photograph.

One of my more recent challenges was to interview a new client and get all the information I would need to write the content for his new website. What made this difficult was his profession- I knew absolutely nothing about his field of work. After encountering this a few times, I have devised 7 tips [...]

» Read the FULL article

Our Raving Fans

Our work speaks for itself but so do our clients, and sometimes they even make us blush. Check out a few noteworthy comments by some happy customers.