This isn’t exactly manipulation, but it is taking a principle that is fairly consistent among consumers and using it to your advantage. There are 3 common ways people process information given to them. This is known as the Trifect Neuro-Affective Principle, and it’s a fancy way to say that people often make judgments based on [...]
Writing great content starts with knowing the basics. This article discusses the most important elements to writing great content. It also includes some great links to other related articles.
Writing great content starts with the customer but mixes some good old usability in for good measure. Remember, people are lazy and selfish. However, before they can read your message to see what’s in it for them they need to well… read it. Make sure you’re making your text EASY to read and they will!
The art of writing content for your customers is not something that comes naturally. Make sure you know the key principles to making better web content that’s centered around your customers in this short helpful article.
One of my more recent challenges was to interview a new client and get all the information I would need to write the content for his new website. What made this difficult was his profession- I knew absolutely nothing about his field of work. After encountering this a few times, I have devised 7 tips [...]