I’m of the belief that organic (unpaid and based on the content that’s on your site) internet traffic is not all that hard to come by. It’s really an issue of the quality of traffic you get and how well it converts.

You point out this fact more or less in #4. And the truth is that a company could be converting visitor really well into sales with relatively small amounts of quality traffic if they were well “optimized” once the visitor was on site. This typically involves the practice of having powerful calls to action and/or prominently placed opt-ins.

Follow up those new leads with an email drip campaign (perhaps, gasp, an auto-responder series!) and now you’ve got something.

Thanks for the good article.