Why Usability?

In recent years, website usability has become more and more important in delivering a quality user experience online. Jupiter Research recently conducted a study showing that 50% of internet users want to see better basic website usability.

What is website usability?

Simply defined, website usability is the ease with which a person can use your website. Glide Design uses a wealth of resources, guidelines and experience to deliver a beautiful and highly usable website.

Our Focus Includes:

  • Information Architecture
    We use a role-based design process for designing a site’s structure and navigation based on the requirements set by our clients.
  • Design Consistency
    Maintaining a cohesive site structure, layout and “look and feel” is essential to giving the user the confidence and freedom to find information on your site.
  • Communicating a Purpose
    It’s amazing how many sites lack this very fundamental element. Your value proposition, product or service should be the “hero” of your website.
  • Content Writing
    Effective content writing is one of the most critical aspects of web design. Most users scan content, rather than read it carefully. Extra care must be taken to optimize for scan-ability.
  • Links & Navigation
    The primary means of accessing the content on a website is through your navigation, making it a vital aspect in successfully traversing a website.
  • Graphic Design
    Illustration, Graphic Design and Photography should always enhance a site’s look and feel but not at the cost of severely affecting the site’s usability. Graphic design should draw appropriate focus and enhance usability.
  • Web Standards & Accessibility
    We make it a priority to stay up to date with the latest web and accessablity standards. This enables us to offer our clients the advantages of using CSS, HTML, XHTML, JavaScript, PHP, ASP, CGI, PERL, as wells as the most recent section 508 guidelines.

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