Title: 3 Steps to Amp Your Website Content Author: Brooke Miceli Published: December 5, 2011 Last modified: October 13, 2025 --- # 3 Steps to Amp Your Website Content Content Marketing ![Profile Image](https://www.glidedesign.com/wp-content/uploads/Brooke-1.png) Brooke Miceli Vice President Published Dec 2011 ![featured image](https://www.glidedesign.com/wp-content/uploads/3-steps-amp-your- content.svg) Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/3-steps-amp-website-content/&t=3 Steps to Amp Your Website Content) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=3 Steps to Amp Your Website Content&url=https://www.glidedesign.com/blog/3-steps-amp-website-content/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading 3 Steps to Amp Your Website Content&url=https://www.glidedesign.com/blog/3-steps-amp-website-content/) Table of contents ![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/ wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/3-steps-amp-website-content/?output_format=md#geted-post-form-popup) ### If you have 60-120 seconds to catch a visitor’s attention and leave them wanting to know more, here are three tips. Writing content for a website requires very calculated methods of grabbing others’ attention. People who visit your site are on the fast track to finding out exactly what they need to know in the shortest amount of time as possible. Unless you happen to be Facebook, for which people will waste countless hours scouring information that is less than necessary. ### #1. Set quantifiable goals. Before you begin to create web content, it is important to identify your goals. This not only gives you something to aim for, but it also helps you in determining what steps need to follow. For example, if you set a goal to increase your organic baby food website traffic by 25%, you can either add more product, increase your SEO, find out what page of your site is the most visited and increase its visual appeal, etc. Shape a plan to help you achieve your goal. ### #2. Identify and study target audience You may notice a recurring theme in most articles you read, regarding target audience: we are always encouraged to identify ours and we are always prompted to study it deeper! Find out what your target audience likes, what they are talking about, where they are spending their time and money, what products they are buzzing about, what they are looking for as a solution to a problem and what questions they are seeking answers to. Then go back to your content ideas and update any key messages you may have. Subtly incorporate them into your content without sounding like a car salesman( unless you are a car salesman!). Create trust with your visitors though educating them and giving them what they want- not by using traditional sales strategies. ### #3. Determine if it works! There may be a testing period when you first incorporate your web content. Though, to be honest, you should always be evaluating the effectiveness of your content. By measuring its value, you can determine whether or not your plan needs to be changed, reevaluated, tweaked, etc. Pay attention to the number of hits your overall site receives, and how many hits you receive per page. Track shares, tags, pingbacks, orders and time spent on each page. If something isn’t working, or getting the time or attention you want, change it up. Pay attention to results, and then use them to your advantage. **Doing these three things will help you build connections with your target audience and improve their product loyalty.** Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/3-steps-amp-website-content/&t=3 Steps to Amp Your Website Content) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=3 Steps to Amp Your Website Content&url=https://www.glidedesign.com/blog/3-steps-amp-website-content/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading 3 Steps to Amp Your Website Content&url=https://www.glidedesign.com/blog/3-steps-amp-website-content/) What topics would you like to see us write about next? Suggest a topic Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/3-steps-amp-website-content/&t=3 Steps to Amp Your Website Content) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=3 Steps to Amp Your Website Content&url=https://www.glidedesign.com/blog/3-steps-amp-website-content/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading 3 Steps to Amp Your Website Content&url=https://www.glidedesign.com/blog/3-steps-amp-website-content/) Table of contents ![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/ wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/3-steps-amp-website-content/?output_format=md#geted-post-form-popup) ![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/ wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. Download PDF ## Marketing tips delivered to your inbox. ## Don’t miss [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/) [ 12 Website Conversion Killers (and How to Avoid Them) ](https://www.glidedesign.com/blog/why-your-website-isnt-converting-new-customers/) [Read more](https://www.glidedesign.com/blog/why-your-website-isnt-converting-new-customers/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/why-your-website-isnt-converting-new-customers/) [ SEO ](https://www.glidedesign.com/category/seo/) [ SEO Tips When Redesigning Your Site ](https://www.glidedesign.com/blog/seo-tips-redesigning-site/) [Read more](https://www.glidedesign.com/blog/seo-tips-redesigning-site/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/seo-tips-redesigning-site/) [ User Experience (UX) ](https://www.glidedesign.com/category/user-experience-ux/) [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/) [ 11 Persuasive Web Design Techniques to Improve Conversions ](https://www.glidedesign.com/blog/11-persuasive-web-design-techniques-to-improve-conversions/) [Read more](https://www.glidedesign.com/blog/11-persuasive-web-design-techniques-to-improve-conversions/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/11-persuasive-web-design-techniques-to-improve-conversions/) [ Industry Insights ](https://www.glidedesign.com/category/industry-insights/) [ PPC ](https://www.glidedesign.com/category/ppc/) [ How to Generate Leads with Google Ads for your New Website ](https://www.glidedesign.com/blog/how-to-generate-leads-with-google-ads-for-your-new-website/) Navigating the complex world of Google ads becomes increasingly difficult for multi- location organizations. Discover a [Read more](https://www.glidedesign.com/blog/how-to-generate-leads-with-google-ads-for-your-new-website/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/how-to-generate-leads-with-google-ads-for-your-new-website/) [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/) [ 5 Qualities to Look for in a Website Design Company ](https://www.glidedesign.com/blog/5-qualities-to-look-for-in-a-website-design-company/) [Read more](https://www.glidedesign.com/blog/5-qualities-to-look-for-in-a-website-design-company/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/5-qualities-to-look-for-in-a-website-design-company/) [ User Experience (UX) ](https://www.glidedesign.com/category/user-experience-ux/) [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/) [ An Inside Look at the UX Web Design Process ](https://www.glidedesign.com/blog/an-inside-look-at-the-ux-web-design-process/) [Read more](https://www.glidedesign.com/blog/an-inside-look-at-the-ux-web-design-process/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/an-inside-look-at-the-ux-web-design-process/) [ Company ](https://www.glidedesign.com/category/company/) [ 12 Life Goal Categories ](https://www.glidedesign.com/blog/12-life-goal-categories/) Goals help us to see a bigger picture, to achieve or maintain balance, to be focused, or to be happier or more [Read more](https://www.glidedesign.com/blog/12-life-goal-categories/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/12-life-goal-categories/) [ Company ](https://www.glidedesign.com/category/company/) [ GLIDE Featured in Dribbble Select’s Best Shots of the Year and Agency Directory ](https://www.glidedesign.com/blog/glide-featured-in-dribbble-selects-best-shots-of-the-year-and-agency-directory/) [Read more](https://www.glidedesign.com/blog/glide-featured-in-dribbble-selects-best-shots-of-the-year-and-agency-directory/) [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/glide-featured-in-dribbble-selects-best-shots-of-the-year-and-agency-directory/)