Title: 7 Helpful Marketings Tips for 2014
Author: Brooke Miceli
Published: April 1, 2014
Last modified: October 13, 2025

---

# 7 Helpful Marketings Tips for 2014

 Content Marketing

![Profile Image](https://www.glidedesign.com/wp-content/uploads/Brooke-1.png)

Brooke Miceli

Vice President

Published Apr 2014

![featured image](https://www.glidedesign.com/wp-content/uploads/7-helpful-marketing-
tips.svg)

Share on Social Media

 *  [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/&t=7 Helpful Marketings Tips for 2014)
 *  [Li](http://www.linkedin.com/shareArticle?mini=true&title=7 Helpful Marketings Tips for 2014&url=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/)
 *  [Tw](http://twitter.com/intent/tweet?text=Currently reading 7 Helpful Marketings Tips for 2014&url=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/)

Table of contents

![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/
wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png)

 Future-Proof Your SEO with GEO Strategies

Discover the key insights on how AI-driven search is reshaping digital visibility.

 [Download Ebook](https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/?output_format=md#geted-post-form-popup)

## In a nutshell… the most successful marketing plans are those that allow flexibility to flow with the changing trends each year.

As [digital marketing](https://www.glidedesign.com/services/seo/) and customer-focused
content are gaining in importance, here are 7 tips to help you finalize your marketing
strategies for 2014.

### #1. Develop A Realistic Marketing Budget.

_“My philosophy is that if I have any money I invest it in ventures and not have
it sitting around.” **– Richard Branson**_

While gaining new customers and keeping current customers are the top two concerns
of small business owners, 1 in 4 owners spend ZERO money on marketing. About half
spend $500 or less each month. A more flexible budget allows business owners to 
tackle new marketing opportunities that fit with this year’s ever-changing trends.

### #2. Optimize Your Website For Mobile Searches

_“The longer you’re not taking action the more money you’re losing.”__ **– Carrie
Wilkerson**_

About 60% of consumers find businesses and brands via their smartphones or tablets,
but 9 out of 10 business owners say their websites are not optimized for mobile 
searches.  Businesses need the ability to provide a positive experience for their
on-the-go users, increasing their opportunities to secure new business.

### #3. Maintain Accurate Contact Listings

“_The brands that can connect with client in a real way will win.”_ **_– Gary Vaynerchuk_**

Small businesses are listed among a variety of sites incuding Google, Yelp, Bing,
Superpages.com, Facebook, and LinkedIn. A survey this year found that about 50% 
of 350 surveyed small business listings were inaccurate. About 70% of small business
owners say they don’t have time to keep up with all of their listings. And only 
23% had a good sense of how to use their online listings to drive traffic to their
websites. (Survey conducted by ConstantContact’s Single Platform division.)

### #4. Build Your Social Media Presence

_“Content is fire. Social Media is gasoline” **– Jay Baer**_

Consumers spend a considerable amount of time online, interacting with businesses
and brands now more than ever. By knowing which platforms provide the strongest 
amount of engagement, by posting engaging content/posts/photos, and by responding
to customers, businesses generate loyalty with their custoemrs and potential customers.

### #5. Provide How-Tos And Case Studies

_“Each of us has some kind of powerful story. Tell it.”__ **– **_**Leo Babauta**

A growing trend in content marketing goes one step further than news articles. Consumers
are looking for more “how-to” aritcles and case studies to show why something is
valuable, helpful or important.How-to articles offer more than information or direction.
They offer exact steps on how to get clear benefits. Applicable information is always
welcomed by consumers.  Case studies illustrate selling points much better when 
they are accompanied by a story, proof that a product, service, or philosophy worked
for them.  Both deliver more brand awareness, more value, more conversation, and
more shares.

### #6. Measure Your Impact

_“Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” **– Amber
Naslund**_

Check your efforts weekly or monthly across your social media platforms and your
content marketing. If you aren’t measuring your marketing, it will be difficult 
to know which platforms are the most effective. You don’t want to speak your voice
and not pay attention to who is responding or listening. Monitor your listening 
engagement so you are consistently building upon and improve your strategy.

### #7. Refocus Content On The Customer

_“The only way to win at content marketing is for the reader to say, ‘This was written
specially for you’.” **– Jamie Turner**_

While we are eager to share anything and everything about our businesses, we should
be mindful that the information consumers want to see is information that helps 
them, benefits them, or solves a problem for them. Before posting content, ask how
your audience can benefit from the information you are sharing. Why should they 
pay attention? And why should they share it with their own friends, family, and 
contacts?

### BONUS – Send Out An Email Newsletter

_“Email has an ability many channels don’t: creating valuable, personal touches –
at scale” **– David Newman**_

eNewsletters provide another touch point in addition to social media, web content,
and logs/articles. It is another form of content marketing that offers a strong 
extension to your audience, keeping your brand at the forefront of their minds. 
Collecting contacts for emails is vital as you can begin to collect information 
about your customers and prospective customers

### In marketing, one size does not fit all.

_“And the only way to do great work is to love what you do. If you haven’t found
it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know
when you find it.” **– Steve Jobs**_

So use the resources available and tailor them to fit your specific needs. Focus
on what works and get rid of what doesn’t. We are looking forward to 2014. **What
are your marketing plans for the new year?**

Share on Social Media

 *  [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/&t=7 Helpful Marketings Tips for 2014)
 *  [Li](http://www.linkedin.com/shareArticle?mini=true&title=7 Helpful Marketings Tips for 2014&url=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/)
 *  [Tw](http://twitter.com/intent/tweet?text=Currently reading 7 Helpful Marketings Tips for 2014&url=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/)

What topics would you like to see us write about next?

Suggest a topic

Share on Social Media

 *  [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/&t=7 Helpful Marketings Tips for 2014)
 *  [Li](http://www.linkedin.com/shareArticle?mini=true&title=7 Helpful Marketings Tips for 2014&url=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/)
 *  [Tw](http://twitter.com/intent/tweet?text=Currently reading 7 Helpful Marketings Tips for 2014&url=https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/)

 Table of contents

![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/
wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png)

 Future-Proof Your SEO with GEO Strategies

Discover the key insights on how AI-driven search is reshaping digital visibility.

 [Download Ebook](https://www.glidedesign.com/blog/7-marketing-strategy-tips-for-2014/?output_format=md#geted-post-form-popup)

![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/
wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png)

 Future-Proof Your SEO with GEO Strategies

Discover the key insights on how AI-driven search is reshaping digital visibility.

 Download PDF

## Marketing tips delivered to your inbox.

## Don’t miss

 [ SEO ](https://www.glidedesign.com/category/seo/)

 [ User Experience (UX) ](https://www.glidedesign.com/category/user-experience-ux/)

 [ Improving Your Website’s Visibility ](https://www.glidedesign.com/blog/improving-your-websites-visibility/)

 [Read more](https://www.glidedesign.com/blog/improving-your-websites-visibility/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/improving-your-websites-visibility/)

 [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/)

 [ Top Web Design Tips for Startups Trying to Grow ](https://www.glidedesign.com/blog/top-web-design-tips-for-startups-trying-to-grow/)

 [Read more](https://www.glidedesign.com/blog/top-web-design-tips-for-startups-trying-to-grow/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/top-web-design-tips-for-startups-trying-to-grow/)

 [ Company ](https://www.glidedesign.com/category/company/)

 [ The Striver Quotient ](https://www.glidedesign.com/blog/the-striver-quotient/)

 [Read more](https://www.glidedesign.com/blog/the-striver-quotient/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/the-striver-quotient/)

 [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/)

 [ Is Your Website Design “CRAP?” ](https://www.glidedesign.com/blog/website-design-crap/)

 Graphic design contains underlying principles that govern the most important aspects
of great design. These principles

 [Read more](https://www.glidedesign.com/blog/website-design-crap/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/website-design-crap/)

 [ Company ](https://www.glidedesign.com/category/company/)

 [ Profiles of Success: Faradays Kitchen Store ](https://www.glidedesign.com/blog/profiles-success-faradays-kitchen-store/)

 [Read more](https://www.glidedesign.com/blog/profiles-success-faradays-kitchen-store/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/profiles-success-faradays-kitchen-store/)

 [ Content Marketing ](https://www.glidedesign.com/category/content-marketing/)

 [ Content 101: Writing Actionable Website Copy ](https://www.glidedesign.com/blog/content-101-writing-actionable-website-copy/)

 [Read more](https://www.glidedesign.com/blog/content-101-writing-actionable-website-copy/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/content-101-writing-actionable-website-copy/)

 [ Web Design & Development ](https://www.glidedesign.com/category/web-design-development/)

 [ What questions help create a mission statement? ](https://www.glidedesign.com/blog/what-questions-help-create-a-mission-statement/)

 [Read more](https://www.glidedesign.com/blog/what-questions-help-create-a-mission-statement/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/what-questions-help-create-a-mission-statement/)

 [ Industry Insights ](https://www.glidedesign.com/category/industry-insights/)

 [ Do you have “passion” for your Clients? ](https://www.glidedesign.com/blog/passion-clients/)

 [Read more](https://www.glidedesign.com/blog/passion-clients/)

 [ ⌊featured image⌉ ](https://www.glidedesign.com/blog/passion-clients/)