Title: Do you have “passion” for your Clients? Author: Travis McAshan Published: July 29, 2010 Last modified: September 7, 2026 --- # Do you have “passion” for your Clients? Industry Insights ![Travis McAshan](https://www.glidedesign.com/wp-content/uploads/Travis-1.png) Travis McAshan Published Jul 2010 ![Do you have “passion” for your Clients?](https://www.glidedesign.com/wp-content/ uploads/do-you-have-passion-for-your-clients.svg) Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/passion-clients/&t=Do you have “passion” for your Clients?) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=Do you have “passion” for your Clients?&url=https://www.glidedesign.com/blog/passion-clients/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading Do you have “passion” for your Clients?&url=https://www.glidedesign.com/blog/passion-clients/) Table of contents ![Future-Proof Your SEO with GEO Strategies](https://www.glidedesign.com/wp-content/ uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/passion-clients/?output_format=md#geted-post-form-popup) ## In a nutshell **I received this from Tammy Gentry. She’s a Certified Business Coach with ActionCOACH Team Legacy.** Remember to build a Relationship beyond the invoice.  In times like today, and going forward, client retention should be part of every Marketing budget. As the football season starts, one of the key characteristics that GREAT Players in any sport brings to the game, is the **Passion** for the game and the competition. Watching your kids compete can bring the same unbridled energy and focus. Bringing **Passion** to your Clients builds your Relationship into a Friendship. Clients may terminate vendor relationships. Friends don’t fire Friends. Elevate your commitment to your Clients! When you hear the saying, “it’s not personal, it’s only business” … they are missing the potential of Making IT Personal!! **Passion** IS a differentiator in today’s changing market! We all know that sales are really all about “Closing The Sale”. There is not a salesperson alive who does not use a variety of techniques to help them be successful with customers. However, I believe passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it. **Passion** is an effective sales tool because it isn’t artificial and can’t be faked for a long period of time. It is displayed in people who genuinely care and are willing to take the time to serve their clients in whatever manner is necessary. **Passion** in sales is evident when the salesperson takes the time to listen to their prospect and attempts to really understand what it is they are looking for. It is displayed not only in the questions that are asked, but also in the tone of voice and body language that is used and the follow-up that is demonstrated after the sales call. Sale professionals who have passion are able to create long-term profitable relationships with their customers. They also routinely benefit from referrals by their existing clients and, on many occasions, these prospects come to them ready to buy. Before you rush out to practice your body language and tone of voice in an attempt to find **passion**, let me add the secret ingredient: heart. **Passion** comes from a genuine belief of wanting to help the client in both good times and bad. **Passion** can actually be measured in a couple of ways. Begin by asking yourself this simple question: “When the day is over and my clients are reflecting back on the people they’ve interacted with and the activities they’ve done, do they think of me in a positive light that contributed to them having a good day?” It is important to consider whether your clients truly believe you are helping improve their day and their business. Another assessment tool is found in analyzing the number of referrals you get. Referrals are an accurate measurement of how your clients view you. If they honestly believe in you, they recommend you to others. **Passion** in sales is underrated. Therefore, your ability to genuinely care about your clients, to show an interest in them, and to serve them will determine your long-term business success. **Are you Passionate about Your Customers? Source: Vic Ciuffetelli, ActionCOACH, Asia Pacific Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/passion-clients/&t=Do you have “passion” for your Clients?) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=Do you have “passion” for your Clients?&url=https://www.glidedesign.com/blog/passion-clients/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading Do you have “passion” for your Clients?&url=https://www.glidedesign.com/blog/passion-clients/) What topics would you like to see us write about next? Suggest a topic Δ This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/passion-clients/&t=Do you have “passion” for your Clients?) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=Do you have “passion” for your Clients?&url=https://www.glidedesign.com/blog/passion-clients/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading Do you have “passion” for your Clients?&url=https://www.glidedesign.com/blog/passion-clients/) Table of contents ![Future-Proof Your SEO with GEO Strategies](https://www.glidedesign.com/wp-content/ uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/passion-clients/?output_format=md#geted-post-form-popup) ![Future-Proof Your SEO with GEO Strategies](https://www.glidedesign.com/wp-content/ uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. 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