Title: Three Phases of Launching a New Website Author: Travis McAshan Published: September 22, 2015 Last modified: September 7, 2026 --- # Three Phases of Launching a New Website Web Design & Development ![Travis McAshan](https://www.glidedesign.com/wp-content/uploads/Travis-1.png) Travis McAshan Published Sep 2015 ![Three Phases of Launching a New Website](https://www.glidedesign.com/wp-content/ uploads/three-phases-of-launching-a-new-website.svg) Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/three-phases-launching-new-website/&t=Three Phases of Launching a New Website) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=Three Phases of Launching a New Website&url=https://www.glidedesign.com/blog/three-phases-launching-new-website/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading Three Phases of Launching a New Website&url=https://www.glidedesign.com/blog/three-phases-launching-new-website/) Table of contents ![Future-Proof Your SEO with GEO Strategies](https://www.glidedesign.com/wp-content/ uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/three-phases-launching-new-website/?output_format=md#geted-post-form-popup) We can’t be perfect for everyone. Let us know what you want from your website in terms of real-world results and we promise to be upfront about what you should expect from us. With all of our cards on the table, you can decide whether our approach is the right approach for your business. We only promise what we can deliver. ## 1. Discovery We save so much time by creating a rock-solid plan and sticking to a tight development schedule. Unexpected items always come up, but having a plan in place keeps us from losing forward momentum. Once we get rolling, we keep building. During the Discovery Phase we: * Establish goals * Identify audience * Address technical challenges * Research competition * Set the timeline This is also the part where we really get to know you and your business. The more we hear you explain what you do and why you do it, the better equipped we are to capture your vision in the design. ## 2. Build Time to stop talking and start coding. With a clear roadmap in place, our designers work hard to bring your ideas to life. Piece-by-piece, the project comes together. We get your approval along the way, and soon you have a near-finished, working version of your site to evaluate. The Build Phase includes: * Brand iconography * Site navigation * Page mock-ups * Content integration * Performance testing * Full-site preview You’ll have a chance to browse and test the whole site in its finished form before anything goes live. Once you’re happy with where we’re at, we make the final preparations for launch. ## 3. Launch You’ve seen the whole site, but somehow it’s not complete until you type the URL and view it in the wild for the first time. It’s also inevitable, at this point, that you’ll want to tweak a few things and incorporate feedback you get from people seeing it for the first time. That’s what we’re here for. The Launch Phase includes: * Site-wide audit * Code optimization * Browser-compatibility tests * Final preview * A big red button that says “LAUNCH” (optional) All in all, this is a very exciting time for your business—but our job isn’t over. We continue to make refinements and perform maintenance as long as you need us to. Finally, we show you how to make basic updates on your own through WordPress, and we hand over the keys. It’s all yours, but [don’t hesitate to call](https://www.glidedesign.com/lets-talk/). Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/three-phases-launching-new-website/&t=Three Phases of Launching a New Website) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=Three Phases of Launching a New Website&url=https://www.glidedesign.com/blog/three-phases-launching-new-website/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading Three Phases of Launching a New Website&url=https://www.glidedesign.com/blog/three-phases-launching-new-website/) What topics would you like to see us write about next? Suggest a topic Δ This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/three-phases-launching-new-website/&t=Three Phases of Launching a New Website) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=Three Phases of Launching a New Website&url=https://www.glidedesign.com/blog/three-phases-launching-new-website/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading Three Phases of Launching a New Website&url=https://www.glidedesign.com/blog/three-phases-launching-new-website/) Table of contents ![Future-Proof Your SEO with GEO Strategies](https://www.glidedesign.com/wp-content/ uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/three-phases-launching-new-website/?output_format=md#geted-post-form-popup) ![Future-Proof Your SEO with GEO Strategies](https://www.glidedesign.com/wp-content/ uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. Download PDF ## Marketing tips delivered to your inbox. ## Don’t miss [ Industry Insights ](https://www.glidedesign.com/category/industry-insights/) [ SEO ](https://www.glidedesign.com/category/seo/) [ How to Increase Organic Search Traffic to a New Website (16 Proven Techniques) ](https://www.glidedesign.com/blog/how-to-increase-organic-search-traffic/) Getting organic traffic to new websites is a critical first step for multi-location health organizations. 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