Title: WP engine SUMMIT 2019 Author: Brooke Miceli Published: June 28, 2019 Last modified: November 25, 2024 --- # WP engine SUMMIT 2019 Industry Insights ![Profile Image](https://www.glidedesign.com/wp-content/uploads/Brooke-1.png) Brooke Miceli Vice President Published Jun 2019 ![featured image](https://www.glidedesign.com/wp-content/uploads/wp-engine-summit- 2019.svg) Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/wp-engine-summit-2019/&t=WP engine SUMMIT 2019) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=WP engine SUMMIT 2019&url=https://www.glidedesign.com/blog/wp-engine-summit-2019/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading WP engine SUMMIT 2019&url=https://www.glidedesign.com/blog/wp-engine-summit-2019/) Table of contents ![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/ wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. [Download Ebook](https://www.glidedesign.com/blog/wp-engine-summit-2019/?output_format=md#geted-post-form-popup) [[ _ [CEO, Travis McAshan](https://www.glidedesign.com/team/) inspires at   [WP Engine Summit 2019.](https://attend.wpengine.com/summit-us-2019/)   **WP ENGINE SUMMIT 2019** THE DIGITAL BREAKTHROUGH CONFERENCE  **Lightning Talk** Frustrated to Frictionless How to Reduce Time to Launch, Increase Cost Efficiencies and Empower Marketing Teams via WordPress Travis McAshan, FOUNDER & CEO, GLIDE **WordPress** -Reduce Time to Launch -Increase Cost Efficiencies -Empower Marketing Teams The ultimate equalizer and accelerator for brands and agencies. **WordPress Is The Great Equalizer** -YETI -iFLY -Torchy’s Tacos -RetailMeNot -Outdoor Voices -Nature Nate’s **GLIDE** Beauty & Results    **Case Study** The Real Deal by RetailMeNot **Background** -Leading Savings Destination -481MM+ Visits to Main Site -Gifts, Reviews, Trends & Deals -6MM+ Active Email Subs -Inflexible WP Theme **The Real Deal Team** Noelle Buhidar, Content Marketing Manager Sharanya Srinivasan, SEO Technical Manager Kristen Larrea, Senior Manager, Brand and Content Marketing  **Our Breakthrough Formula** 1. TECHNOLOGY – WordPress & Gutenberg 2. STRATEGY – Dynamic, Rich-Content Publishing 3. FOCUS – Build Mobile-First and Make It FAST! **THE TECHNOLOGY** WordPress & Gutenberg **THE STRATEGY** Dynamic, Rich-Content Publishing **THE FOCUS** Build Mobile-First and Make It FAST!   **+63% ** Mobile Organic Traffic Last 30 days (MoM) **+49%** Avg. Session Duration Last 30 days (MoM) **<1.5s** Page Load Time (article detail page)   **“GLIDE’s proficiency in engineering, design and WordPress is undeniable. They gave us a clutter-free design that’s already showing improvements across our key metrics”** **– Noelle Buhidar, Content Marketing Manager**   WordPress // Gutenberg A next generation rich-content publishing experience   **Case Study** H.E. Butt Foundation **Background** -Grant-making Foundation -Founded in 1934 -Offering Youth Camps & Family Retreats -Serving Over 1M Youth -9 Web Properties **The People** Marcus Goodyear, Director of Communications Operations  Paul Soupiset, Creative Director Jessica Hawkins, Marketing Coordinator **Our Breakthrough Formula** 1. TECHNOLOGY – WordPress & Multisite 2. STRATEGY – Flexible, Modular & Shared Theme 3. FOCUS – Integrated & Collaborative Team **THE TECHNOLOGY** WordPress & Multisite **THE STRATEGY** Flexible, Modular & Shared Theme **THE FOCUS** Integrated & Collaborative Team   **200 Hrs. ** Time Saved Each Year in Maintenance **$0** Budget of new roll-out costs beyond staff time **+128% ** Increase in page views  (30 days / YoY)   **“I can honestly say, working with your team has been one of the best development experiences we’ve ever had.”** **– Marcus Goodyear, Director of Communications Operations**   WordPress // Multisite An efficient, scalable, and powerful site management solution **What Have We Learned?** **WordPress:** -Reduce Time to Launch -Increase Cost Efficiencies -Empower Marketing Teams WordPress is the ultimate equalizer and accelerator for brands and agencies.   **Thank you. ** **Travis McAshan** **FOUNDER & CEO, GLIDE ** _ Panel Session MODERATOR: RYAN ASHBY, SENIOR DIRECTOR OF PARTNERSHIPS AND GLOBAL AGENCY PRACTICE LEAD, WP ENGINE   **Ryan Ashby** SENIOR DIRECTOR OF PARTNERSHIPS AND GLOBAL AGENCY PRACTICE LEAD, WP ENGINE   **Travis McAshan** FOUNDER & CEO, GLIDE   **Chris Broomall** SVP & GROUP HEAD, DEVELOPMENT TECHNOLOGY, EDELMAN   ![](https://www.glidedesign.com/wp-content/uploads/Screen-Shot-2019-07-26-at-1.09.15- PM.png) ![](https://www.glidedesign.com/wp-content/uploads/Screen-Shot-2019-07-26-at-1.09.35- PM.png) Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/wp-engine-summit-2019/&t=WP engine SUMMIT 2019) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=WP engine SUMMIT 2019&url=https://www.glidedesign.com/blog/wp-engine-summit-2019/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading WP engine SUMMIT 2019&url=https://www.glidedesign.com/blog/wp-engine-summit-2019/) What topics would you like to see us write about next? Suggest a topic Share on Social Media * [Fb](http://www.facebook.com/sharer.php?u=https://www.glidedesign.com/blog/wp-engine-summit-2019/&t=WP engine SUMMIT 2019) * [Li](http://www.linkedin.com/shareArticle?mini=true&title=WP engine SUMMIT 2019&url=https://www.glidedesign.com/blog/wp-engine-summit-2019/) * [Tw](http://twitter.com/intent/tweet?text=Currently reading WP engine SUMMIT 2019&url=https://www.glidedesign.com/blog/wp-engine-summit-2019/) Table of contents ![optimize-your-brand-ai-driven-search-ebook-cover](https://www.glidedesign.com/ wp-content/uploads/optimize-your-brand-ai-driven-search-ebook-cover-300x388.png) Future-Proof Your SEO with GEO Strategies Discover the key insights on how AI-driven search is reshaping digital visibility. 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