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Finding (and Solving) Customer Problems

People throughout history have become successful by spotting a problem and solving it. Most of us can come up with a list of problems, but it takes some work (or a genius idea!) to come up with a workable solution.

Easy to Read + Your Site = More Sales

Writing great content starts with the customer but mixes some good old usability in for good measure. Remember, people are lazy and selfish. However, before they can read your message to see what’s in it for them they need to well… read it. Make sure you’re making your text EASY to read and they will!

5 Ways to Be Specific in Advertising

The best way to convince someone of anything is to be specific. If you make a claim on a product or service for your business potential customers want proof. Make sure you get specific with your proof and your website content will work harder for you.

5 Tips to Writing Customer Centered Content

The art of writing content for your customers is not something that comes naturally. Make sure you know the key principles to making better web content that’s centered around your customers in this short helpful article.

Highrise Add-On for Gravity Forms

GLIDE has released a FREE Highrise Add-On for Gravity Forms for Wordpress. This add-on plays nicely with the default installation of Gravity Forms and functions in the same ways as their previously released add-ons for Freshbooks and Campaign Monitor.

Is Your Website Design “CRAP?”

Graphic design contains underlying principles that govern the most important aspects of great design. These principles create the acronym C.R.A.P. which stands for contrast, repetition, alignment, and proximity.

Is your website a Wall, Window, or Door?

I decided to structure the article in a way that made sense for people to get the most out of it. With that in mind, I have organized the three basic areas I’ll be discussing as a list of questions you can ask yourself about your site. Depending on the area you’ll receive a “score”. At the end of the article I’ll give you my thoughts on your score and what you should do next. Good luck!

10 Reasons Favicons Deliver Results

Most professional websites have favicons, having one will not only put your site alongside the pros but also help distinguish you from the rest. We’ll review the best reasons to get your own favicon today.

3 Important Ways to Speed Up WordPress

Let’s say today is Moving Day, and one of your friends has offered to lend a hand. At the outset both of you are in good spirits and optimistic that the work will be done before suppertime. However, as the day wears on it becomes apparent that not only will your move still be in …

Five Elements for “Best in Class” Web Design

Websites are a critical component for any business that strives to succeed in today’s financial landscape. But just having a website is not enough, you need to invest knowledge and expertise into the site design for the most efficient and effective online presence possible. Every website has the potential to reach its target market and …

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