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How to Increase Organic Search Traffic to a New Website (16 Proven Techniques)

Much like organic food, organic search traffic takes a long time to cultivate, but is definitely worth the effort. Every business’s dream is to have customers and clients come directly to them. If you have a new website, getting organic search results is crucial for your success. This is because a new website has little …

How to avoid (and fix) organic traffic drop after a website redesign

Website redesign is an integral part of maintaining a website. Ideally, your website should be updated every four or five years. Carrying out a redesign is a great way to upgrade your user experience, freshen up your online presence, and implement new tools – if you do it right. However, if you have some wrong …

Digital Marketing Goals: Setting and Reevaluating

Before undertaking any big project like designing a company website, it’s vital to make sure you’ve carefully planned out clear goals for your digital marketing as a whole. If you’ve already set your marketing goals in the past, in the time before starting a website redesign it is ideal to take a step back and re-evaluate your strategic plan.

Website Improvements Checklist for Marketing Executives

Evaluate these 4 areas to improve your lead generation Anyone in marketing or involved in running a modern business knows that a company’s website is the foundation of its digital marketing strategy. It’s typically the main hub where you direct customer traffic, collect leads, and provide useful information about your company. Many marketing executives are …

5 (Relatively) Easy Ways to Improve Your Web Traffic Now

Web traffic is the lifeblood of any business that operates online. Our ultimate goal is to increase web traffic from our target audience to grow our revenue. Without web traffic, we know our website will eventually become lost and irrelevant. We’ve discovered five relatively easy ways to improve your web traffic and would love to …

The GDPR Deadline: For Early Adopters & Procrastinators

Most of you have spent a lot of time preparing for tomorrow’s GDPR Compliance deadline; to you we tip our hats and say congratulations! Just in case you want to double check that all of your bases are covered, check out this comprehensive and handy checklist. The rest of this article is for all of …

Facebook is from Mars. Twitter is from Venus.

Not all platforms speak the same language. Which means you shouldn’t just copy/paste messages across all of your social media profiles. Anyone who has tried his or her hand at social media management knows it’s a tricky and very important part of business. All that time spent racking your brain to come up with the …

SEO Tips When Redesigning Your Site

During the redesign of your website, you don’t want just to boost your SEO rankings – you don’t want to lose ground either. A redesigned website with a thorough SEO audit is the best of both worlds as you make it easier for both Google search bots and potential customers to navigate your website. Audit …

8 Steps To Getting Your Business Started With Social Media

Getting your business started with social media can feel overwhelming to say the least. With so many social platforms available, it’s important to have a clear plan before you begin. As the saying goes, slow down to speed up. This is especially true for launching your social media channels. Take your time getting organized in …

Content 101: Writing Actionable Website Copy

Jump links: Writing Content 101 Be Customer Centered Be Specific Make it Easy to Read Structuring the Perfect Page Writing a Great Headline Writing Great Body Copy Writing Great Calls to Action The Four P’s of Great Copy Writing Content 101 The purpose of web copy is to create action The major reason to focus …

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