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Selling Products Vs. Services

Selling products or services. Which is better? Something tangible that a customer can touch and see? Or something intangible? Actually, this isn’t the best question to ask when choosing what you will offer. The best question to ask first is, “What problem can I solve or solution can I offer?” Customers do not buy a …

Are you a Pin-head?

Pinterest may seem like a passing fad, just another social network to take up time. It has a reputation of being a site where countless women spend countless hours pinning images of wedding plans, projects for the home, baby room ideas, recipes, dreamy travel destinations and even more dreamy Hollywood actors. But besides this, Pinterest …

10 Things to know about Google+

While Google+ pages continue to thrive, here is a list of 10 things you should know when considering whether to create a Google+ page for your brand or business. 1. There are already about 100 million users, so since its launch just a few short months ago, it is already ⅙ the size of Facebook, …

What about this Google+ Thing?

Staying on top of the most recent trends and marketing techniques in the social media world is becoming more than a full-time job! This is why so many businesses are finding the need for social media managers who can implement marketing plans and campaigns while business owners can continue running other aspects of their business. …

Make Your Content More Engaging Using Emotions

This isn’t exactly manipulation, but it is taking a principle that is fairly consistent among consumers and using it to your advantage. There are 3 common ways people process information given to them. This is known as the Trifect Neuro-Affective Principle, and it’s a fancy way to say that people often make judgments based on …

3 Steps to Amp Your Website Content

If you have 60-120 seconds to catch a visitor’s attention and leave them wanting to know more, here are three tips. Writing content for a website requires very calculated methods of grabbing others’ attention. People who visit your site are on the fast track to finding out exactly what they need to know in the …

Importance of Testimonials

Who Needs approval? I would like to think that I don’t need other people’s seal of approval before making my decisions. I would like to think that I can choose a product or service that will be perfect for me without hearing other people’s opinions on the subject. But in all reality, it is a …

Inbound marketing is the “new hotness”

In short “Inbound Marketing” is simply described as marketing focused on getting found by customers. However, it’s important to focus on the contrast from traditional marketing methods and how newer more customer centric marketing can have a dramatic effect on your bottom line. In this article we’ll give you a primer on inbound marketing and point you in the right directions to get started today.

5 WordPress Plugins for Real Estate Listings (IDX/MLS)

Uncovering What Are the Best IDX Programs for WordPress that Every Real Estate Agent and Broker Should Know About WordPress is a powerful CMS that can benefit Real Estate Brokers and Agents. It provides an easy way to create localized content that helps you promote your property listings. However, up until now, there hasn’t been …

Experience + Expertise + Honesty = More Sales!

Having owned my own business of some shape or form for nearly 10 years I have learned my own style of sales. Since I have had no formal training I’ve crawled, scratched, and stumbled my way to a successful sales approach I would like to share.

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