2024 Annual Impact Report
As I reflect on the journey of GLIDE, from its inception in 2003 to where we stand today, I'm filled with a profound sense of gratitude and purpose. Our mission to "help people who help others" has not only shaped our path but has also defined the essence of our impact on the world. This annual impact report marks a significant milestone for GLIDE. It encapsulates our evolution, our learning, and our commitment to being more than just a digital creative agency. Here, we celebrate our collective efforts to drive meaningful change, support purpose-led enterprises, and foster a culture of passion, growth, and resilience within our team and the communities we serve.
2024: A Year of Purposeful Growth and ImpactOur journey this past year has been remarkable. We continued to build on the foundation of purpose and progress. Renewing our certifications with Climate Neutral and 1% for the Planet, and being honored on both the Inc. Best Workplaces and Fortune Best Workplaces lists, affirmed our commitment to doing business the right way.
Embracing Our Core ValuesOur core values of building meaningful relationships, loving what we do, striving to be better every day, delivering faithfully, and enjoying the journey, have been our guiding stars. They have steered us through challenges, inspired innovation, and nurtured a culture where passion meets purpose.
Looking ForwardAs we look to the future, our vision remains clear. As GLIDE reached 21 years in business, we didn’t just mark a milestone, we expanded our impact, launched new verticals like GLIDE® Health, and deepened our investment in the people, partners, and values that define us.
To Our GLIDE Family and BeyondTo our dedicated team, our esteemed clients, and our invaluable partners, thank you. Your belief in our mission fuels our drive to do meaningful work that makes a difference. As we move forward, let us continue to embrace our purpose, uphold our values, and make each moment count.
Together, we are GLIDE. Together, we create, inspire, and transform.
The heart of GLIDE
GLIDE’s purpose is to help people who help people. GLIDE’s mission is to scale impact for purpose-led organizations through our work.
75% of our clients are purpose-led organizations we love, who love us.
B-Corp
Maintaining B-Corp Certification status underscores GLIDE’s commitment to high standards of social and environmental performance, accountability, and transparency. This aligns us with a global community of businesses dedicated to using their success as a force for good.
Climate Neutral Re-Certified
Re-Certifying for Climate Neutral demonstrates GLIDE’s commitment to measuring, reducing, and offsetting our carbon footprint. This certification highlights our dedication to sustainable practices and our role in combating climate change.
Inc Best Places to Work
Earning a spot on Inc.’s Best Places to Work list highlights GLIDE’s commitment to creating an engaging, values-driven work environment. This recognition celebrates our emphasis on team connection, transparent leadership, and a culture where meaningful work and personal growth go hand in hand.
1% for the Planet Re-Certified
As a 1% for the Planet re-certified business, GLIDE demonstrates our commitment to giving back to environmental causes. This certification signifies our pledge to donate 1% of our annual revenue to support environmental initiatives worldwide.
Fortune Best Workplaces List
Being named to the Fortune Best Workplaces List reflects GLIDE’s continued investment in cultivating a mission-driven, people-first culture. This recognition honors our dedication to building a workplace that prioritizes trust, inclusivity, and purpose—where our team can thrive both personally and professionally.
How did we determine what to focus on?
- Introduction on materiality topics
- Featured KPIs (shown)
- All KPIs (hidden but expandable)
How do we think about, measure, and celebrate impact?
1. Build Meaningful Relationships
GLIDE is committed to amplifying the impact of businesses that aim to do good in the world. That’s why we have an ambitious 10-year goal to shape our client base for the better, following two key objectives.
| Supporting Purpose-Led Enterprises | Supporting Underserved Populations | ||
|---|---|---|---|
| % of revenue from purpose-led organizations* | % of revenue from clients serving underserved populations* | ||
| 10-Year Goal 75% |
2024 Actual % |
10-Year Goal 25% |
2024 Actual 20% |
Other Supporting Metrics
| Goal: # of IRL new client meetings | Goal: % of GLIDErs who have met IRL | ||
|---|---|---|---|
| Target 4 |
Actual 3 |
Target 100% |
Actual 90% |
New Purpose-Led Clients
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Notable Existing Purpose-Led Clients
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“We are grateful for the work you do, and that work is making an impact on communities in Texas-many of whom do not often think about the importance of preserving our natural environment for many generations.”
Reflections & Challenges
Achieving our Big Hairy Audacious Goal (BHAG) and increasing our engagement with underserved audiences presents a formidable challenge. While in-person meetings (IRL) are instrumental in forging strong connections, the logistical and financial implications are significant, especially as a remote, distributed, and international agency. Our journey towards reaching 75% revenue from purpose-led organizations and serving more underserved populations requires perseverance, creativity, and an unwavering commitment to our mission.
References
- Definition of “purpose-led” organization (according to B Corp)
- Definition of “underserved audience” (according to B Corp)
2. Love What You Do
Our work may be fun, but we take employee wellbeing VERY seriously. That’s why we keep ourselves accountable to them through various workplace culture KPIs, each focused on elevating the experiences of our teammates.
| Employee Satisfaction | Living Wages | ||
|---|---|---|---|
| Employee net promoter score (-100 to 100) |
% of all employees paid a living wage (specific to family & location) |
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| Target 70+ |
2024 Actual 96 |
Target 100% |
2024 Actual 100% |
Other Supporting Metrics
| Weekly mood pulse score | # of employees that achieved 3-year growth plans | % of GLIDErs involved in quarterly wellness challenges | |||
|---|---|---|---|---|---|
| Target 80%+ |
Actual 81% |
Target 80% |
Actual 100% |
Target 80%+ |
Actual 81% |
Quotes from Employees
Notable Highlights / Wins
 Every GLIDEr now has a personalized 3-year growth plan
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 We continued skip-level 1:1s across the company
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 From Seattle to Sarajevo, GLIDErs leveled up through professional learning across the globe.
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Reflections & Challenges
Navigating the balance between providing competitive compensation and maintaining our status as a great place to work is a continuous journey. The impact of wage inflation and the occasional necessity to part ways with clients who do not align with our values remind us of the complexity of loving what we do. These challenges underscore the importance of fostering a workplace where passion is not just encouraged but lived daily.
References
- Definition of “living wage” according to BCorp
- Definition of eNPS
- Reference to 15Five mood pulse score
3. Better Every Day
When it comes to our personal and professional selves, we believe in progress over perfection at GLIDE. Our take on sustainability is no different. This is why we’ve collected a handful of social and environmental goals and milestones that align with our 3rd core value: BETTER EVERY DAY.
| Environmental Stewardship | |||
|---|---|---|---|
| Maintain 1% for the Planet certification requirement | % of GLIDEr carbon emissions offset in 2024 | ||
| Target 1% Giving |
Actual Recertified |
Target 100% |
Actual 117 Tons (100%) |
Other Supporting Metrics
| % of GLIDErs who identify as women | % of GLIDErs who identify as ethnically/racially diverse | ||
|---|---|---|---|
| Target N/A |
Actual 52.9% |
Target N/A |
Actual 23.5% |
Proof & Evidence
 Certified B Corp
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 1% for the Planet
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 SOC2 Certification
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 Climate Neutral
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Reflections & Challenges
Our commitment to diversity, equity, and environmental sustainability challenges us to rethink traditional remote work paradigms. Encouraging our team to embrace change, engage in equity and justice training, and commit to sustainability goals requires a delicate balance between personal conviction and professional responsibility. These initiatives, while challenging, are essential for fostering an inclusive, equitable, and sustainable work environment.
4. Deliver Faithfully
Holding promises and acknowledging faults are part of our DNA. Our core value, DELIVER FAITHFULLY, and the associated KPIs below represent our determination to provide authentic, high quality work to both our clients and our community.
| Customer Satisfaction | Business Ethics | ||
|---|---|---|---|
| Client net promoter score (-100 to 100) |
# of legally filed complaints in 20 year company history | ||
| Target 60% |
2024 Actual 78% |
Target 0% |
2024 Actual 0% |
Other Supporting Metrics
| Customer support satisfaction | Maintain BCorp “Designed to Give” donation commitment | ||
|---|---|---|---|
| Target 90%+ |
Actual 98% |
Target 5% |
Actual 5% |
Reflections & Challenges
Ensuring client satisfaction while safeguarding our team’s well-being demands a delicate equilibrium. This core value, while outwardly client-focused, has internal implications as well, pushing us to find innovative ways to fulfill our promises without overextending our resources. The pursuit of excellence, combined with the reality that not every client relationship is sustainable, emphasizes the need for clear communication, realistic expectations, and mutual respect.
5. Enjoy the Journey
Embracing life’s wonders is integral to who we are. Our latest uncovered core value, ENJOY THE JOURNEY, reflects our commitment to a balanced life. These KPIs ensure we stay energized, fulfilled, and ready to bring our best selves to every aspect of life.
| Supporting Employee Rest & Time Off | Public Recognition & Acknowledgement | ||
|---|---|---|---|
| # of scheduled days off per GLIDEr (excluding holidays, sick and leave) | # of team “shoutouts” per GLIDEr weekly (as an average) | ||
| Target 5% increase |
2024 Actual 12.4 days off per GLIDEr |
Target 4 |
Actual 2.3 |
Other Supporting Metrics
| % participation in weekly shared gratitude practice | # of countries represented in team | ||
|---|---|---|---|
| Target N/A |
Actual 57% |
Target N/A |
Actual 10 |
Notable Highlights / Wins
 Maintained 4DWW throughout 2024
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 20 quarterly core values award winners
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 $1,000 gifted to wellness challenge winners
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Reflections & Challenges
Balancing the demands of being an elite agency with our commitment to generosity and employee well-being is an ongoing challenge. Our initiatives like unlimited time off, flexible hours, and a four-day workweek are designed to prevent burnout and promote work-life harmony. However, ensuring these policies translate into genuine rest and recovery for our high-performing team members requires ongoing attention and adaptation. Our endeavor to protect our team’s time and encourage full disengagement during vacations is a testament to our commitment to enjoying the journey together.
As we close out our 2024 impact, I’m reminded that the most meaningful impact begins close to home. This year, I’ve deepened my personal commitment to my community by mentoring youth aging out of foster care with Foster Nation and continuing to serve on the Advisory Board for the National Breast Cancer Foundation. I have also enrolled in the 2025 cohort of Nonprofit Leadership Academy with the Amarillo Area Foundation, eager to bring fresh insight into our purpose-led clients. At home, our family has leaned into service—encouraging our kids to bring joy through holiday sing-alongs at retirement communities and volunteering with the Civil Air Patrol—while my husband continues to volunteer his time to produce Beyond the Ribbon, a podcast uplifting cancer survivors and caregivers. In a time when uncertainty often feels louder than hope, we believe modeling steady, everyday acts of giving is a quiet but powerful form of leadership. At GLIDE, and in life, we remain committed to doing what we can, where we are, with what we have. Because even small acts, done in community, can ripple outward to create a more beautiful, compassionate world.