Title: GEO – PPC LP Author: GLIDE Support Published: June 17, 2026 Last modified: July 22, 2026 --- Generative Engine Optimization # Win more visibility in the age of AI Search. Future-proof your organic customer acquisition with our leading GEO strategy. > Over the last year, they took over our old website, worked with me on the new > cutting edge one, and also did our PPC and SEO programs for both websites. > Our > new website launched in November, and we already have seen huge benefits across > the board by December. I fielded a lot of the latest companies on our web and > marketing search last year. GLIDE not only was best but performed beyond expectations. > Brian Gallof > Creative/Content/Marketing Director, Cassone > We have decreased our cost per conversion dramatically year over year. Our content > writers say the > SEO briefs are some of the best they’ve ever received. > ![Gareth Patterson](https://www.glidedesign.com/wp-content/uploads/gareth-patterson- > 150x150.jpg) > Gareth Patterson > Digital Marketing Director, AllerVie Health > Organic sessions are up 433%, blog sessions over 1,000%, and phone number clicks > have doubled year over year. GLIDE designed what we believe is one of > the best > websites in our industry. > Lauren Lockett-Summers > VP Marketing, Austex Fence & Deck > Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at > time management, and prioritizes serving the client. She flexes to meet our changing > needs and executes the work instead of just making recommendations. This > hands > on approach has made a massive difference for our team. > Jennifer Garza > Sr. Director of Marketing, National Breast Cancer Foundation > > Very thorough and knowledgeable. They performed audits on two of our web properties > and delivered extensive lists of recommendations to improve site performance, > client experience, and many other items. > ![John Curry](https://www.glidedesign.com/wp-content/uploads/john-curry-150x150. > jpg) > John Curry > Director of Technology, Urbanspace, LLP ## Book a Free GEO Strategy Session ###### Trusted by Marketing Leaders ![](https://www.glidedesign.com/wp-content/uploads/logo-nbcf.svg) ![](https://www.glidedesign.com/wp-content/uploads/site-logo-4.svg) [ ](https://www.glidedesign.com/lp-geo-seo-a/?output_format=md#) ![H. E. Butt Foundation Black Logo](https://www.glidedesign.com/wp-content/uploads/ 2023/06/cleint-logo-05.svg) ![Austex logo](https://www.glidedesign.com/wp-content/uploads/austex-logo.svg) ![](https://www.glidedesign.com/wp-content/uploads/awa-logo.svg) ![](https://www.glidedesign.com/wp-content/uploads/cassone-logo.svg) ![](https://www.glidedesign.com/wp-content/uploads/traffix-logo.svg) ![](https://www.glidedesign.com/wp-content/uploads/Urbanspace_logo.svg) ![Darcoid logo](https://www.glidedesign.com/wp-content/uploads/darcoid-logo.svg) ## GEO + SEO Outcomes that ⏎ compound. ![](https://www.glidedesign.com/wp-content/uploads/nbcf-logo-stg.png) 11334 Citations in AI overview responses across 17.7K prompts ![Austex logo](https://www.glidedesign.com/wp-content/uploads/austex-logo.svg) + 100 % Qualified leads from organic search in one year ![Darcoid logo](https://www.glidedesign.com/wp-content/uploads/darcoid-logo.svg) 5 X Return on SEO investment based on won deals with organic search as the first source ## AI search isn’t coming. It’s already here. 23.0 % Clicks lost on the #1 result when AI Overview appears 40 % Google searches end without any click (77% on mobile) 41 % Drop in average organic CTR when AI Overview triggers ## Good SEO = Good GEO ### GEO runs on SEO There’s no winning at AI search without solid SEO driving it. Building that foundation for clients is what we’ve done for 20+ years. Below is how we extend it into real visibility, leads, and results from generative engine optimization. ![Image](https://www.glidedesign.com/wp-content/uploads/icon-seo-foundations-1.svg" Image") #### Good SEO Foundations Technical health, intent-lead content, real authority – the work that still moves both rankings and AI mentions. ![Image](https://www.glidedesign.com/wp-content/uploads/icon-how-we-do-seo-1.svg" Image") #### How We Do SEO Audit → roadmap → execute → measure. Compounding results that compound. No tricks. ![Image](https://www.glidedesign.com/wp-content/uploads/icon-adapt-for-aeo-2.svg" Image") #### How We Adapt for GEO Entity work, schema, citation surface area, prompt-shaped briefs — engineered to be the source AI picks. ![Image](https://www.glidedesign.com/wp-content/uploads/icon-how-we-do-seo-2.svg" Image") #### How We Measure Success Rankings, AI mentions, citation share — we track what matters now, not just what mattered before. ## Our clients own ⏎ the AI Overview ![](https://www.glidedesign.com/wp-content/uploads/nbcf-logo-stg.png) ![](https://www.glidedesign.com/wp-content/uploads/nbcf-image-stg.png) ![](https://www.glidedesign.com/wp-content/uploads/traffix-logo-stage.png) ![](https://www.glidedesign.com/wp-content/uploads/traffix-image-stg.png) ## INDUSTRY RECOGNITION ![](https://www.glidedesign.com/wp-content/uploads/clutch-logo-stg.svg) ### Clutch B2B SEO Pick 2024 award — recognized for measurable client outcomes. ![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona- 400x466.webp) ![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic- 400x466.webp) ![](https://www.glidedesign.com/wp-content/uploads/artem@2x-400x465.png) ### Conference Speakers Melissa & team have spoken at PubCon, WordCamp, and more. ![](https://www.glidedesign.com/wp-content/uploads/geo-insights-logo-stg.svg) ### Published Research Original GEO Insights report cited across the industry ### Reviewed by the clients who hired us Over the last year, they took over our old website, worked with me on the new cutting edge one, and also did our PPC and SEO programs for both websites. Our new website launched in November, and we already have seen huge benefits across the board by December. I fielded a lot of the latest companies on our web and marketing search last year. GLIDE not only was best but performed beyond expectations. Brian Gallof Creative/Content/Marketing Director, Cassone Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at time management, and prioritizes serving the client. She flexes to meet our changing needs and executes the work instead of just making recommendations. This hands on approach has made a massive difference for our team. Jennifer Garza Sr. Director of Marketing, National Breast Cancer Foundation Very thorough and knowledgeable. They performed audits on two of our web properties and delivered extensive lists of recommendations to improve site performance, client experience, and many other items. John Curry Director of Technology, Urbanspace, LLP Organic sessions are up 433%, blog sessions over 1,000%, and phone number clicks have doubled year over year. GLIDE designed what we believe is one of the best websites in our industry. Lauren Lockett-Summers VP Marketing, Austex Fence & Deck We have decreased our cost per conversion dramatically year over year. Our content writers say the SEO briefs are some of the best they’ve ever received. Gareth Patterson Digital Marketing Director, AllerVie Health ## The best time was yesterday. The second best time is now. ### The way users search is changing rapidly. If you’re ready to explore how to stay visible and trusted in an AI-driven world, we’d love to help you get started.