First American Project

The challenge:

First American is an innovator in the real estate industry with a long and storied history. With that in mind, we started thinking about how we could give them a decidedly modern look while still honoring the past. Good business should look and feel timeless.

What we came up with:

A beautiful, modern homepage that cuts right to the point. No wasted words or widgets. We have full-screen aerial imagery reinforcing their identity as a real estate company that sees the big picture. There’s one clear call to action and clicking it takes you right to most important part of the website, the properties. The whole site has an economical feel to it. It says, look, we know your time is valuable, let’s not show you anything you don’t need.