Hudson Energy Project

The challenge:

Hudson Energy supports energy providers and energy users, and so their site has to serve two distinct audiences. In designing their new site, we had to figure out a message and design language that would speak to both parties. Also, since Hudson Energy is provider of innovative technology solutions, we figured their site should covey an certain level of technical authority in its functionality.

What we came up with:

A highly modern design with lots of custom and dynamic page elements. A grid-inspired coverage map, charts with translucent backgrounds, helpful infographics, and a convenient page marker that helps visitors jump right to what they’re looking for. Ultimately, the website came to represent the same thing as the company itself: Power and Support.