Title: Brand Identity & Design Author: Travis McAshan Published: August 17, 2016 Last modified: September 29, 2026 --- Brand Identity & Design # Trust builds from the brand up A strong brand is your first chance to differentiate from the competition. We combine memorable visuals with thoughtful storytelling to compel people to act. Ready to uncover your true identity? [Book a Discovery Call](https://www.glidedesign.com/services/branding/?output_format=md#form) ![Brand Identity & Design](https://www.glidedesign.com/wp-content/uploads/brand- identity-hero-1400x1316.png "Brand Identity & Design") What our clients say > “ > I was so impressed with their ability to ask the right questions and translate > my ideas into exactly what I wanted. > ” > ![Sandra Carrol](https://www.glidedesign.com/wp-content/uploads/sandra-carrol. > jpg "Sandra Carrol") > Sandra Carrol > Owner ## Okay if we show ⏎ off a bit? ![SEO & AI Search](https://www.glidedesign.com/wp-content/uploads/brand-identity- hero.png "Image") AllerVie Clinical Research ### A new name, a new identity When CRCA became AllerVie Clinical Research, we designed the identity and carried it through the new site. ![Brand Identity & Design](https://www.glidedesign.com/wp-content/uploads/branding- cancer-choices.png "Image") CancerChoices ### Brand strategy + visual identity for a beloved institution CancerChoices got a new name, a new identity, and a site designed around the people it serves ![Black Clutch Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 05.svg) 17 Reviews ![Black Google Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 04.svg) 31 Reviews ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner ![Black Clutch Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 05.svg) 17 Reviews ![Black Google Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 04.svg) 31 Reviews ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner Drew Lyon Creative Director Marian Brchan Creative Director & Lead Designer ⌊Gretchen Bice⌉ Gretchen Bice Designer Marcin Dmoch Designer ⌊Martin Maderic⌉ Martin Maderič Designer ## Senior talent, start to finish Guided end-to-end by senior brand strategists who lead your dedicated team. Logos, typography, voice, and design systems: all grounded in intentional strategy. ### On track record 500 + **Projects ** delivered since 2003 + 71 % **Conversion rate** for CancerChoices after a new name, identity, and site 4 **Out of 10 c****lients ** staying with us after launch 40 **Months** Our longest partnership in our Continuous Improvement service ### What's included: ### Brand strategy & positioning Message, visual identity, and positioning unified into one strategic voice, built through structured discovery and signature Storyframe narrative work. ### Rebrand or refresh assessment We help determine whether you need a full rebrand or a strategic tune-up. Not every engagement requires starting over. ### Brand guidelines & tools An actionable guide covering message hierarchy, typography, color, and usage rules, plus usable tools like Canva templates, messaging libraries, and Phoebe, our AI- trained brand assistant. ### Modular system Refinements to tone, visuals, or messaging happen without breaking the core identity. ### Collaborative process Sessions designed to bring your team’s input into the process without overwhelming their calendars. ### Standalone or paired Works as a standalone project, though most organizations pair it with a website project to fully realize the identity system. ### The GLIDE Process Purpose discovery 1-2 weeks Most brand engagements run 3–6 weeks depending on depth, with sprint-style timelines available for time-sensitive needs. We start all engagements by first uncovering why you exist, what you stand for, and where you’re going. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) Storyframe architecture 1-2 weeks We use your purpose to frame your story, clarifying what you say and how it makes people feel. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) Identity systems 1-2 weeks Your personality comes to life visually and verbally, grounded in the strategy from the first two steps. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) Rapid refinement 1-2 weeks Once the system is in motion, we test, adjust, and refine in real time. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) ### Hear from our clients We had a vision for how we wanted to see our brand reflected on the website, and GLIDE did a great job at taking all our thoughts and ideas and bringing them to life. Reba Collins Content Officer, Chimp Haven GLIDE helped translate our vision for our new company into a beautiful, bold, brand- amplifying web presence, while also ensuring the highest level of functionality and user experience. Max Scoular Board Chair, GoodCitizen Words cannot accurately express our appreciation to the phenomenal team at GLIDE who poured their heart, soul, and expertise into the new website. They brought our vision to life in a way that amazed me. Rachel Russel Chief Marketing, Integration & Technology Officer, Allervie Health GLIDE has high standards and that is how they achieve excellence with their projects. Each client’s website is unique and shaped to their specific brand No templates or copy and paste. Candice DeRiso (Beckmann) Owner, Marketing Strategist & Trainer, Beckmann Collaborative LLC I was so impressed with their ability to ask the right questions and translate my ideas into exactly what I wanted. Sandra Carrol Owner, Creative Changes [See All](https://www.glidedesign.com/results/) ## Frequently asked questions Yes, though most organizations pair branding with a website project so the identity system is fully realized. Absolutely. We take a modular approach so refinements to tone, visuals, or messaging stay aligned with your core identity. Most engagements run 4-6 weeks depending on depth, and often occur during early discovery and design phases. We can also run sprint-style timelines for time-sensitive needs. Perfect. We thrive in ambiguity. Whether you’re scaling, shifting markets, or merging teams, our process brings clarity and alignment so your brand can grow with intention. It’s not always revolution, sometimes it’s evolution. Many organizations don’t need a full overhaul; they need clearer messaging, more consistent visuals, or a modernized look. We help you determine whether you need a full rebrand or a strategic tune- up. We clarify your message, visual identity, and positioning so your website and marketing speak with a unified strategic voice. The process blends structured discovery, Storybrand- influenced narrative work, and a practical identity system your team can use. Branding gives the site its narrative backbone and visual discipline. It ensures UX, content, and design decisions follow a cohesive logic that improves clarity and conversion. Yes. We deliver an actionable guide with message hierarchy, typography, color, and usage rules. We also create usable tools like Canva templates, messaging libraries, and AI-assisted resources like Phoebe. Branding is ideal for marketing leaders who need clarity before investing in design or a website. It’s especially valuable for organizations expanding, repositioning, or operating without a unified narrative. Yes! Branding works best when it’s co-created with the people who will carry it forward. We design collaborative sessions that invite team input without overwhelming calendars. ### Need something else? ##### Continuous Improvement ![](https://www.glidedesign.com/wp-content/uploads/ci-preview.png) A stack-ranked list of site improvements, tested and shipped monthly so you see a lift in conversion long after launch ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Web Design & Development ![](https://www.glidedesign.com/wp-content/uploads/web-design-dev-preview.png) UX-led design and custom builds for organizations that have outgrown their site or are managing several at once. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### SEO & AI Search ![](https://www.glidedesign.com/wp-content/uploads/darcoid-list@2x.png) Technical SEO, content, and schema that help you outrank competitors and show up in Google and AI answers. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ## Ready to build a brand that sticks?