Title: Continuous Improvement Author: Travis McAshan Published: June 19, 2023 Last modified: October 20, 2026 --- # Continuous Improvement A site that gets better every month We run 30-day sprints, not year-long contracts, so you have real, visible movement to show leadership every month instead of a roadmap promise. No long-term commitment required. [Book a Discovery Call](https://www.glidedesign.com/services/continuous-improvement/?output_format=md#form) ![Continuous Improvement](https://www.glidedesign.com/wp-content/uploads/ci-hero- 1400x1316.png "Continuous Improvement") What our clients say > It was great to work with GLIDE from the beginning. They were very attentive in > recognizing how to explain the process from start to finish. The continuous support > has also been great, they are very responsive and helpful. > “ > ![Kelley Harden](https://www.glidedesign.com/wp-content/uploads/1778601068133- > 300x300.png "Kelley Harden") > Kelley Harden > Executive Assistant > They have systems in place that work well, and I always knew who to reach out > to and when they’d get back to us. GLIDE delivered a great product, on time, > which other agencies couldn’t. > “ > ![Keli Hogsett](https://www.glidedesign.com/wp-content/uploads/keli-hogsett-300x300. > jpg "Keli Hogsett") > Keli Hogsett > Executive ## Okay if we show ⏎ off a bit? ![National Breast Cancer Foundation](https://www.glidedesign.com/wp-content/uploads/ nbcf-list@2x.webp "Image") National Breast Cancer Foundation ### Ready for October, every year Monthly improvements keep NBCF’s site ready for Breast Cancer Awareness Month, when traffic spikes and every visit matters. ![Traffix](https://www.glidedesign.com/wp-content/uploads/traffix_list.png "Image") TRAFFIX ### A complex site that keeps moving CI keeps TRAFFIX’s integrations, customer portal, and multilingual pages improving monthly, with no redesign required [ ⌊Black Clutch Logo⌉ ](https://clutch.co/profile/glide#reviews) [ 49 Reviews ](https://clutch.co/profile/glide#reviews) [ ⌊Black Google Logo⌉ ](https://g.co/kgs/EQqrRQm) [ 37 Reviews ](https://g.co/kgs/EQqrRQm) ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner [ ⌊Black Clutch Logo⌉ ](https://clutch.co/profile/glide#reviews) [ 49 Reviews ](https://clutch.co/profile/glide#reviews) [ ⌊Black Google Logo⌉ ](https://g.co/kgs/EQqrRQm) [ 37 Reviews ](https://g.co/kgs/EQqrRQm) ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner Travis McAshan Founder & CEO Brooke Miceli Vice President Kimberly Yount Director of Client Services Jessica McDaniel Director of UX Paola Cárdenas People Operations Manager & Project Manager Drew Lyon Creative Director Marian Brchan Creative Director & Lead Designer Jessie Ferris Senior Project Manager Kate Bogue PM Lead ⌊Madeline Seitz⌉ Madeline Seitz Project Manager Jeff King Project Manager Dan Raiani Senior Digital Marketing Manager ⌊Melissa De Oña⌉ Melissa De Oña SEO Lead ⌊Nebojša Milićević⌉ Nebojša Milićević SEO Lead Artem Sryvkov SEO Specialist ⌊Gretchen Bice⌉ Gretchen Bice Designer Marcin Dmoch Designer ⌊Martin Maderic⌉ Martin Maderič Designer ## Your site never stops paying you back A redesign is a snapshot. The market moves the day after launch. Every month, we test real changes against real user behavior, watch what moves conversions, bounce rate, and time on page, and roll the winners into next month’s plan. No guessing, no cosmetic changes for their own sake. ## Why clients keep going 34 % **Retention** More than half of our CI clients stay a year or more 16 **Months** Average length of active CI relationships 40 **Months** Longest-running CI client relationship, and counting ## What's included: ### Scope of work Migrations, reframing, 3-rd party integrations, UX updates, conversion optimization, accessibility improvements, performance enhancements, technical fixes, SEO improvements, and security reinforcements, plus ad-hoc or urgent requests as they arise. ### Data-driven decisions Website analytics, user behavior data, heatmaps, and other relevant metrics inform every improvement, tracked against KPIs like conversion rates, bounce rates, and time on page. ### Collaboration A dedicated PM, regular planning calls, and quarterly business reviews keep your priorities and your roadmap in one place. ### Urgent requests When something breaks or can’t wait, it jumps the queue. Hours flex between planned work and urgent fixes as you need them. ### Commitment structure A set monthly budget with a defined starting term, then month over month for as long as the work keeps paying off. ### Integration with SEO & Paid Search Improvements to site speed, UX, structure, and content quality support stronger SEO performance and higher PPC conversion rates. ## The GLIDE Process Plan We collaborate to identify high-priority tasks for the month, from UX updates and conversion optimization to accessibility, performance, technical, SEO, and security work. ![Travis McAshan](https://www.glidedesign.com/wp-content/uploads/Travis-1.png) ![Jessica McDaniel](https://www.glidedesign.com/wp-content/uploads/Jessica-1.png) ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Jessie Ferris](https://www.glidedesign.com/wp-content/uploads/jessie-ferris-2026- e1792423001120.png) ![Kate Bogue](https://www.glidedesign.com/wp-content/uploads/kate-bogue-headshot- resize.png) ![Madeline Seitz](https://www.glidedesign.com/wp-content/uploads/Madeline-Seitz. webp) ![Jeff King](https://www.glidedesign.com/wp-content/uploads/Jeff.png) ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona. webp) Build We execute the updates, whether that’s testing a call-to-action, running an A/B test, surveying users, or improving content. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) ![Jessie Ferris](https://www.glidedesign.com/wp-content/uploads/jessie-ferris-2026- e1792423001120.png) ![Kate Bogue](https://www.glidedesign.com/wp-content/uploads/kate-bogue-headshot- resize.png) ![Madeline Seitz](https://www.glidedesign.com/wp-content/uploads/Madeline-Seitz. webp) ![Jeff King](https://www.glidedesign.com/wp-content/uploads/Jeff.png) ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona. webp) ![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic. webp) ![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png) ![Gretchen Bice](https://www.glidedesign.com/wp-content/uploads/Gretchen-Bice-1. webp) ![Marcin Dmoch](https://www.glidedesign.com/wp-content/uploads/Marcin.png) ![Martin Maderič](https://www.glidedesign.com/wp-content/uploads/martin-headshot. png) Learn We analyze the results against real user data. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Jessica McDaniel](https://www.glidedesign.com/wp-content/uploads/Jessica-1.png) ![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic. webp) ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona. webp) ![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png) Transfer We use the results to continue refining and improving. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Jessica McDaniel](https://www.glidedesign.com/wp-content/uploads/Jessica-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) ![Jessie Ferris](https://www.glidedesign.com/wp-content/uploads/jessie-ferris-2026- e1792423001120.png) ![Kate Bogue](https://www.glidedesign.com/wp-content/uploads/kate-bogue-headshot- resize.png) ![Madeline Seitz](https://www.glidedesign.com/wp-content/uploads/Madeline-Seitz. webp) ![Jeff King](https://www.glidedesign.com/wp-content/uploads/Jeff.png) ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona. webp) ![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic. webp) ![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png) ![Gretchen Bice](https://www.glidedesign.com/wp-content/uploads/Gretchen-Bice-1. webp) ![Marcin Dmoch](https://www.glidedesign.com/wp-content/uploads/Marcin.png) ![Martin Maderič](https://www.glidedesign.com/wp-content/uploads/martin-headshot. png) ## Hear from our clients Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over year. Their co-management of SEO and web design integrates seamlessly and has made a massive difference for our team. Jennifer Garza Director of Marketing, National Breast Cancer Foundation We have continued to partner with GLIDE on multiple projects since 2017 and they have proven their value over and over again. An absolute pleasure to work with! Andrew Jacobson COO, Crossmark Global We have decreased our cost per conversion dramatically year over year. Our content writers say the SEO briefs are some of the best they’ve ever received. Gareth Patterson Digital Marketing Director, AllerVie Health The project went so well, we did it again the following year! The team clearly understood our objectives and put together a design that exceeded our expectations. Cannot recommend enough! Alex Gyarfas Marketing Director, Balcones Recycling GLIDE is a valuable partner for us. They quickly execute projects, stay ahead with WP and updates, and provide added value where possible . All while also being flexible and kind! Taylor Stansbury Johnson Director of Marketing, Nature Nate's [See All](https://www.glidedesign.com/results/) ## Frequently asked questions ### Is Continuous Improvement a one-time service, or do I need an ongoing commitment? Continuous Improvement is an ongoing service, tailored to your evolving needs and the changing digital landscape. We offer flexible packages to ensure your website remains at its best, and you have the option to scale up or down based on your requirements. We do ask that you commit to an initial period and minimum budget to ensure that we can make tangible improvements, but then you are welcome to scale back or pause work. ### Can you handle urgent requests outside of the sprint cycle? Sprints are the default cadence, but urgent issues don’t wait for a planning meeting. Flag anything that needs immediate attention, like a broken form or a critical bug, and we’ll address it outside the regular cycle. Non-urgent requests get queued for the next sprint. ### Do I need Continuous Improvement even if my website is already performing well? Even if your website is performing well, there’s always room for improvement. Continuous Improvement ensures you stay ahead of your competition, adapt to user preferences, and capitalize on emerging opportunities in the online market. We often find that budgets and bandwidth may limit what you can achieve in the scope of a redesign project, so Continuous Improvement allows you to prioritize and release the nice- to-haves that end up in the backlog or come from new business priorities. ### What does "Continuous Improvement" mean in this context? Continuous Improvement is an ongoing process of enhancing your website’s performance, user experience, and overall effectiveness. We regularly analyze data, user behavior, and industry trends to make iterative improvements that drive better results for your online presence. ### How do monthly sprints work? The frequency of improvements depends on your specific needs and the data insights we gather. We work collaboratively with you to determine the optimal schedule, making sure changes align with your business objectives. We collaborate on a monthly budget of hours and prioritize a monthly sprint to meet your goals. As sprint items are completed, they’re presented to you for revision or approval, then released into production. ### What kinds of tasks are included in Continuous Improvement? Our Continuous Improvement process covers a wide range of areas, including UX enhancements, A/B testing of page elements, conversion rate optimization, content updates, and performance optimization for faster loading times. ### Can I request specific changes or improvements for my website? Absolutely! Your input is invaluable, and we encourage you to share your ideas and feedback. We collaborate closely with clients to understand their goals and vision, and we’ll incorporate your specific improvement requests into our strategies. We can workshop ideas together or help prioritize requests from your stakeholders; we’re flexible. ### What kind of data do you use to drive improvement decisions? Our data-driven approach leverages website analytics, user behavior data, heatmaps, and other relevant metrics. By analyzing this data, we gain valuable insights to identify areas for improvement and make informed decisions to enhance your website’s performance. ### How do you measure the success of Continuous Improvement efforts? We track key performance indicators relevant to your website’s goals, such as conversion rates, bounce rates, time on page, and more. These metrics help us evaluate the success of our improvements and make data-backed decisions for further enhancements. ### How does Continuous Improvement integrate with SEO or Paid Search? Continuous Improvement works alongside SEO and Paid Search rather than in competition with them. Those channels drive traffic; Continuous Improvement sprints test and refine what happens once visitors land, so the traffic converts at a higher rate. ### How do I get started with Continuous Improvement? Getting started is easy. Simply reach out via our contact form or phone, and our team will schedule a consultation to discuss your website’s needs and goals. We’ll then design a customized Continuous Improvement proposal that aligns with your vision and objectives. ## Need something else? ### SEO & AI Search ![](https://www.glidedesign.com/wp-content/uploads/seo-preview.png) Technical SEO, content, and schema that help you outrank competitors and show up in Google and AI answers. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Paid Search ![](https://www.glidedesign.com/wp-content/uploads/ppc-preview-1.png) Ads built on search intent and tracked to qualified leads, not clicks, so every dollar in your budget has a job. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Maintenance & Support ![](https://www.glidedesign.com/wp-content/uploads/support-preview.png) Content updates, patches, and fixes, all tested on a staging copy first so your live site never becomes the test. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ## Let’s turn insights into ⏎ ongoing growth