Title: Continuous Improvement Author: Travis McAshan Published: June 19, 2023 Last modified: December 12, 2025 --- CONTINUOUS IMPROVEMENT # Optimize results ⏎ continuously Maximize the effectiveness of your website, increase the percentage of visitors who take desired actions, and help your business growth. [Let's Talk Improvement](https://www.glidedesign.com/services/continuous-improvement/?output_format=md#contact) ![Continuous Improvement](https://www.glidedesign.com/wp-content/uploads/gfx-continuous- improvement.svg "Continuous Improvement") ## Our data-driven process 1 ### Clear and present call-to-action Make no mistake. Something as simple as changing the color or copy of a button can have a dramatic effect on conversion. 2 ### A/B test every change Don’t speculate. Compare changes and optimize for conversions based on real user data. 3 ### Survey site users Anecdotal feedback sometimes inspires ideas that might get overlooked by focusing on data alone. 4 ### Step up your content game Craft relevant and engaging content to build trust and resonate with your target audience, increasing conversion rates. What our clients say > They have systems in place that work well, and I always knew who to reach out > to and when they’d get back to us. GLIDE delivered a great product, on time, > which other agencies couldn’t. > ![Keli Hogsett](https://www.glidedesign.com/wp-content/uploads/keli-hogsett-300x300. > jpg "Keli Hogsett") > Keli Hogsett > Executive > Knowledgable and attentive. Our team is very happy with the design work and > ongoing maintenance of our websites. > ![Ericka Kalar](https://www.glidedesign.com/wp-content/uploads/ericka-kalar-300x300. > jpg "Ericka Kalar") > Ericka Kalar > Senior Content Marketing Manager > GLIDE’s professionalism and expertise were off the charts. They delivered a > beautiful, high-functioning e-commerce site that brought our vision to life. > ![Jennifer Morgan](https://www.glidedesign.com/wp-content/uploads/jennifer-morgan- > 300x300.jpg "Jennifer Morgan") > Jennifer Morgan > Founder & CEO > Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over > year. Their co-management of SEO and web design integrates seamlessly and has > made a massive difference for our team. > ![Jennifer Garza – CLUTCH](https://www.glidedesign.com/wp-content/uploads/jennifer- > garza-300x300.jpg "Jennifer Garza – CLUTCH") > Jennifer Garza > Director of Marketing ## Key optimization tools ![Logo Title](https://www.glidedesign.com/wp-content/uploads/google-optimize-logo- black-2.svg "Logo Title") Google Optimize A/B testing and personalization to improve website conversions and user experience. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/hotjar-logo-black-2. svg "Logo Title") Hotjar Combines heatmaps, visitor recordings, and feedback polls to gain insights into user behavior and pain points. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/crazyegg-logo-black- 2.svg "Logo Title") Crazy Egg User behavior tracking to help identify areas of improvement and enhance website usability for better conversions. ## See the work ![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013. png "Mongoose") Mongoose ### Boosting key events by 25% with a redesign Featured Education Technology Design Development ![National Breast Cancer Foundation](https://www.glidedesign.com/wp-content/uploads/ nbcf-list@2x-800x952.webp "National Breast Cancer Foundation") National Breast Cancer Foundation ### Education and fundraising to help millions affected by breast cancer Featured Healthcare Nonprofit Design Search Development Fractional ![Smile Doctors](https://www.glidedesign.com/wp-content/uploads/smiledoctors-list@ 2x-800x952.webp "Smile Doctors") Smile Doctors ### The people-first orthodontics network Featured Healthcare Design Development Support [See All Projects](https://www.glidedesign.com/work/) ## Advice from our experts User Experience (UX) Storyframe: The 12-Beat Framework Behind GLIDE's Top-Performing Websites ![Storyframe: The 12-Beat Framework Behind GLIDE’s Top-Performing Websites](https:// www.glidedesign.com/wp-content/uploads/storyframe-blog-hero-500x330.png "Storyframe: The 12-Beat Framework Behind GLIDE’s Top-Performing Websites") Industry Insights Strategies for Resolving the Complex UX Problems Faced by Multi-Location Health Organizations ![Strategies for Resolving the Complex UX Problems Faced by Multi-Location Health Organizations](https://www.glidedesign.com/wp-content/uploads/multi-location-health- problems-500x330.png "Strategies for Resolving the Complex UX Problems Faced by Multi-Location Health Organizations") Industry Insights 4 Critical Areas to Audit When Evaluating Your Health Organization’s Website  ![4 Critical Areas to Audit When Evaluating Your Health Organization’s Website ]( https://www.glidedesign.com/wp-content/uploads/4-Critical-Areas-to-Audit-When-Evaluating- Your-Health-Organizations-Website-500x330.png "4 Critical Areas to Audit When Evaluating Your Health Organization’s Website ") [Browse All Articles](https://www.glidedesign.com/blog/) ## Questions? What does "Continuous Improvement" mean in the context of your services? Continuous Improvement is an ongoing process of enhancing your website’s performance, user experience, and overall effectiveness. Through monthly sprints, we prioritize impactful updates, track results, and make data-driven improvements. This helps your site stay relevant, competitive, and aligned with evolving user needs, industry trends, and organizational priorities. How do monthly sprints work? Monthly sprints follow a structured cycle: Plan → Build → Learn → Transfer. Each month, we collaborate to identify high-priority tasks, execute updates, analyze results, and use those insights to shape the next cycle. This ensures continuous progress and adaptability as needs change. Do I need Continuous Improvement even if my website is already performing well? Even if your website is performing well, there’s always room for improvement. Continuous Improvement ensures you stay ahead of your competition, adapt to user preferences, and capitalize on emerging opportunities in the online market. We often find that budgets and bandwidth may limit what you can achieve in the scope of a redesign project, so continuous improvement allows for you to prioritize and release those nice to haves that end up in the back log or are the result of new business priorities. What kinds of tasks are included in Continuous Improvement? Tasks are flexible and tailored to your goals. They may include: * UX updates * Conversion optimization * Accessibility improvements * Performance enhancements * Technical fixes * SEO improvements * Security reinforcements We can also handle ad-hoc or urgent requests as they arise. Can you handle urgent requests outside of the sprint cycle? Yes. If immediate issues arise, we adjust sprint priorities or allocate additional resources to address them. Bugs or urgent issues are best submitted as a support ticket so they can be resolved quickly. What kind of data do you use to drive the improvement decisions? Our data-driven approach leverages website analytics, user behavior data, heatmaps, and other relevant metrics. By analyzing this data, we gain valuable insights to identify areas for improvement and make informed decisions to enhance your website’s performance. Can I request specific changes or improvements for my website? Absolutely! Your input is invaluable, and we encourage you to share your ideas and feedback. We collaborate closely with our clients to understand their goals and vision, and we’ll incorporate your specific improvement requests into our strategies. We can workshop ideas together or help to prioritize requests from your stakeholders; we’re flexible. How do you measure the success of Continuous Improvement efforts? We track key performance indicators (KPIs) relevant to your website’s goals, such as conversion rates, bounce rates, time on page, and more. These metrics help us evaluate the success of our improvements and make data-backed decisions for further enhancements. Is Continuous Improvement a one-time service, or do I need an ongoing commitment? Continuous Improvement is an ongoing service, tailored to your evolving needs and the changing digital landscape. We offer flexible packages to ensure your website remains at its best, and you have the option to scale up or down based on your requirements. We do ask that you commit to an initial period and minimum budget to ensure that we can make tangible improvements, but then you are welcome to scale back or pause work. How does Continuous Improvement integrate with other services like SEO or Paid Search? CI strengthens your broader marketing ecosystem. By improving site speed, UX, structure, and content quality, it supports stronger SEO performance and higher conversion rates from PPC traffic. How do I get started with Continuous Improvement? Getting started is easy! Simply reach out to us via our contact form or phone, and our team will schedule a consultation to discuss your website’s needs and goals. We’ll then design a customized Continuous Improvement proposal that aligns with your vision and objectives. [More questions? 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