Title: Web Design & Development Author: Travis McAshan Published: August 16, 2016 Last modified: October 29, 2026 --- # Web Design & Development A site that keeps up with your growth We design and build custom sites around how your audiences decide, on the platform that fits, with the speed, security, and editing tools your team needs to run it without a developer on call. [Book Discovery Call](https://www.glidedesign.com/services/design/?output_format=md#form) ![Web Design & Development](https://www.glidedesign.com/wp-content/uploads/web-design- dev-hero-1400x1316.png "Web Design & Development") What our clients say > “ > GLIDE is one of those agencies a marketing executive wants to bring with them > from one company to the next. Uber-creative concepts and they fulfill any web- > related request thrown their way. > ” > ![Brian Armentrout](https://www.glidedesign.com/wp-content/uploads/brian-armentrout- > 300x300.jpg "Brian Armentrout") > Brian Armentrout > Senior Director of Marketing ## Okay if we show ⏎ off a bit? ![Q2 Stadium](https://www.glidedesign.com/wp-content/uploads/q2-list@2x.webp "Image") Q2 Stadium ### One site for fans, events, and partners The home of Austin FC needed a site that serves ticket buyers, event planners, and partners without anyone digging. ![Parachute Health](https://www.glidedesign.com/wp-content/uploads/parachutehealth- list@2x.webp "Image") Parachute Health ### From startup site to full scale platform A full rebuild and a complex migration gave a fast-growing health-tech company a site that matches its scale. ![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-list@2x.png "Image") Shiner ### Rebuilt for Texas’s oldest brewery A rebuild replaced years of technical debt with clear navigation, richer beer pages, and easy tour booking. ![Healthcare & Medical](https://www.glidedesign.com/wp-content/uploads/allervie- health-industry-thumbnail.png "Image") AllerVie Health ### One system, three web properties A single build approach keeps AllerVie’s clinics, research arm, and allergist network current without three separate teams. [ ⌊Black Clutch Logo⌉ ](https://clutch.co/profile/glide#reviews) [ 49 Reviews ](https://clutch.co/profile/glide#reviews) [ ⌊Black Google Logo⌉ ](https://g.co/kgs/EQqrRQm) [ 37 Reviews ](https://g.co/kgs/EQqrRQm) ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner [ ⌊Black Clutch Logo⌉ ](https://clutch.co/profile/glide#reviews) [ 49 Reviews ](https://clutch.co/profile/glide#reviews) [ ⌊Black Google Logo⌉ ](https://g.co/kgs/EQqrRQm) [ 37 Reviews ](https://g.co/kgs/EQqrRQm) ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner Drew Lyon Creative Director Jessica McDaniel Director of UX Marian Brchan Creative Director & Lead Designer Marcin Dmoch Designer ⌊Gretchen Bice⌉ Gretchen Bice Designer ⌊Martin Maderic⌉ Martin Maderič Designer ⌊Nebojša Milićević⌉ Nebojša Milićević SEO Lead Paola Cárdenas People Operations Manager & Project Manager Kate Bogue PM Lead ⌊Madeline Seitz⌉ Madeline Seitz Project Manager Jessie Ferris Senior Project Manager Jeff King Project Manager ## Senior talent, start to finish Guided end-to-end by senior strategists and creative who lead your dedicated team. Design, development, content: all grounded in intentional strategy. ## Built to perform well after launch + 314 % **Conversion rate** for [Nutrabolt](https://www.glidedesign.com/work/nutrabolt/) post launch + 44 % **Conversion rate** for [AllerVie Clinical Research](https://www.glidedesign.com/work/allervie-clinical-research/) post launch + 71 % **Conversion rate** for [Cancer Choices](https://www.glidedesign.com/work/cancer-choices/) post launch + 228 % **Avg. visit duration** for [Sellery](https://www.glidedesign.com/work/sellery/) post launch ## What's included: ### Strategy & research Every project starts by learning what your site needs to do: analytics, competitors, content, and your current platform, shaped into a sitemap and navigation. Need deeper insight? Add audience research like surveys, interviews, or user testing. ### Design approach & systems A user-centered, accessibility-forward process built on storyframes, so the message is clear before layout begins. It ends in a modular block library and style guide your team can build with on their own. ### Platform strategy WordPress is our core, with Webflow, Shopify, and headless builds when your goals call for them. We recommend what fits best for you. ### Custom development Custom Gutenberg blocks and ACF Pro builds, plus integrations with your CRM, scheduling and third-party platforms through APIs. ### Performance Built for speed from the first line of code, with caching, image optimization, and Core Web Vitals checked before launch. ### On-page SEO & AI search Relevant keywords and meta tags built into every page, plus GEO and AEO work like schema, semantic structure, and topical depth to keep you visible in AI Overviews, ChatGPT, Perplexity, and other LLMs. ### Accessibility Designed and built to WCAG 2.1 AA, with automated and manual testing before launch, so more people can use your site from day one. ### Security Hosted on WP Engine’s managed platform, with a SOC 2 Type II audited team handling your build and your data. ### Project handoff You own your site, code, and assets outright, with documentation and CMS training so your team can run it with confidence after launch. ## The GLIDE Process Strategy & discovery 1-2 weeks We start by understanding key personas and needs to shape an effective user journey, plus the intricacies and technologies of your current site, so the new build accounts for what’s already there. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Jessica McDaniel](https://www.glidedesign.com/wp-content/uploads/Jessica-1.png) ![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic. webp) ![Jessie Ferris](https://www.glidedesign.com/wp-content/uploads/jessie-ferris-2026- e1792423001120.png) ![Jeff King](https://www.glidedesign.com/wp-content/uploads/Jeff.png) ![Kate Bogue](https://www.glidedesign.com/wp-content/uploads/kate-bogue-headshot- resize.png) ![Madeline Seitz](https://www.glidedesign.com/wp-content/uploads/Madeline-Seitz. webp) Storyframe architecture 1-2 weeks We use your purpose to frame your story, clarifying what you say and how it makes people feel. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) Full visual design 4-6 Weeks A full prototype with color, scale, and visuals, so feedback is grounded in something real. We iterate on global styles and structure while moving on to new pages as soon as possible. ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Marian Brchan](https://www.glidedesign.com/wp-content/uploads/Marian-1.png) ![Gretchen Bice](https://www.glidedesign.com/wp-content/uploads/Gretchen-Bice-1. webp) ![Marcin Dmoch](https://www.glidedesign.com/wp-content/uploads/Marcin.png) ![Martin Maderič](https://www.glidedesign.com/wp-content/uploads/martin-headshot. png) Development & content 4-6 weeks We build to the approved design and migrate what should carry forward, so your team isn’t stuck doing it. ![Jessica McDaniel](https://www.glidedesign.com/wp-content/uploads/Jessica-1.png) ![Paola Cárdenas](https://www.glidedesign.com/wp-content/uploads/Paola.png) QA & optimization 2-3 weeks We tune performance and on-page SEO, set up analytics, and test every page across browsers, devices, and forms. ![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic. webp) ![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png) ![Jessica McDaniel](https://www.glidedesign.com/wp-content/uploads/Jessica-1.png) ![Paola Cárdenas](https://www.glidedesign.com/wp-content/uploads/Paola.png) ![Drew Lyon](https://www.glidedesign.com/wp-content/uploads/Drew-1.png) ![Kimberly Yount](https://www.glidedesign.com/wp-content/uploads/Kimberly.png) ![Jessie Ferris](https://www.glidedesign.com/wp-content/uploads/jessie-ferris-2026- e1792423001120.png) ![Kate Bogue](https://www.glidedesign.com/wp-content/uploads/kate-bogue-headshot- resize.png) ![Madeline Seitz](https://www.glidedesign.com/wp-content/uploads/Madeline-Seitz. webp) ![Jeff King](https://www.glidedesign.com/wp-content/uploads/Jeff.png) ![Gretchen Bice](https://www.glidedesign.com/wp-content/uploads/Gretchen-Bice-1. webp) ![Marcin Dmoch](https://www.glidedesign.com/wp-content/uploads/Marcin.png) ![Martin Maderič](https://www.glidedesign.com/wp-content/uploads/martin-headshot. png) Launch 1 week A planned go-live with pre- and post-launch checklists, followed by CMS training so your team owns the site from day one. ## Hear from our clients GLIDE’s proficiency in engineering, design and WordPress is undeniable. They delivered a clean, clutter-free design and CMS that’s already showing improvements across our key metrics. Noelle Buhidar Content Marketing Manager, The Real Deal by RetailMeNot The website has been performing great and we have been having record numbers with ecommerce and our conversion rates have gone up considerably. Brian Lawley CEO & Founder, 280 Group In eight years of doing business you are one of only three vendors that I consider the the best of the best and that I trust completely. Steve Welhausen Chief Junk Officer, Junk Busters USA Crushed it! The GLIDE team really stepped up to the challenge. Two websites, a bunch of complex backend integrations and an extremely aggressive timeline. These guys delivered everything! Ben Geller VP of Marketing, Liquibase We launched a mobile-optimized, quick-to-load website that outperformed our previous one—going from over 30 seconds to under 3. It drives conversions. I was impressed by how they seek to do what’s right for all stakeholders. Amber Weakley Senior Manager, Media & Analytics, Smile Doctors They found creative solutions that saved us time and money and got us to the finish line on time and on budget. Front-end, back-end, they do beautiful work and launched our site without a hitch. Israel Saari Sr. Product Manager, eBusiness, BioLab Inc., a KIK Custom Products Company Thanks to their work and partnership, we have seen growth across all our key metrics. Noelle Buhidar Senior Content Marketing Manager, RetailMeNot Absolutely exceptional. They walked us through a major website upgrade with an excellent result. We continue to use them for follow-up services and will definitely use them again for large projects. Asa Sphar Managing Partner, CSI Executive Search ## Frequently asked questions ### How do you handle security? Security is a top priority for us. We implement industry leading security measures and follow best practices to safeguard your website against potential threats. ### Who owns the codebase? You do. When we hand off a completed site, you own the codebase outright: custom code, theme files, and any plugins we’ve built. There’s no vendor lock-in. You maintain full ownership and can move to another developer whenever you want to. ### What's included in project handoff? Handoff includes full admin access to your CMS, hosting, and any third-party tools we set up, a walkthrough training session with your team, documentation on how the site is structured, and a defined support window to catch anything that needs adjusting once real traffic hits the site. ### How do you ensure accessibility? We build with accessibility best practices in mind, following WCAG guidelines for things like color contrast, keyboard navigation, and screen reader compatibility. We can’t guarantee full legal compliance for every regulation, but accessibility is a core requirement in how we design and test, not an afterthought. ### What types of websites does GLIDE develop? At GLIDE, we specialize in developing a wide range of websites, from small to medium business sites to large-scale enterprise solutions. Whether you need a simple informational website or a complex e-commerce platform, we have the expertise to deliver a tailored solution. ### Do you use templates or custom builds? We build custom. Every site starts from your brand and goals, not a pre-built template we reskin. That said, we’re not precious about reinventing the wheel: proven patterns show up in our process where they make the build faster without making the site look like everyone else’s. ### What CMS do you recommend? We highly recommend using WordPress as a CMS for its user-friendly interface, flexibility, and extensive plugin ecosystem. We also have experience with Shopify, Webflow, and Hubspot if your business goals would be better achieved with one of those proprietary systems. ### How do you ensure sites are responsive? Our team follows the latest web development practices to ensure that all websites we build are fully responsive and optimized for mobile devices. ### What performance standards do you target? We target fast load times and strong Core Web Vitals scores across devices, since both affect user experience and search rankings. We test performance throughout the build, not just before launch, so issues get caught early instead of at the finish line. ### Can you integrate third-party tools and systems? We have experience integrating various third-party applications, plugins, and APIs to extend the functionality of your website. Whether it’s payment gateways, marketing tools, or custom functionalities, we’ve got you covered. ### Do you use Gutenberg or ACF? Both, depending on the project. We use Advanced Custom Fields (ACF) when a site needs flexible, developer-controlled content structures, and Gutenberg (WordPress’s native block editor) when clients want a simpler, more visual editing experience. We’ll recommend whichever fits how your team actually plans to update the site. ### How do you structure content for scalability? We build content structures, custom post types, reusable components, and flexible page templates, so you can add new pages, services, or locations later without needing a developer every time. The goal is a site that grows with you instead of needing a rebuild every couple of years. ### Can you optimize our website for better search engine rankings? We can optimize your site’s structure, content, and metadata to support stronger search visibility. That includes technical SEO fundamentals like site speed, mobile- friendliness, and clean markup: the pieces within our control that give your rankings a real foundation to build on. ### What about optimization after launch? Launch isn’t the finish line. We offer ongoing support and maintenance covering plugin updates, security patches, performance checks, and new feature requests, so your site keeps working as well on day 500 as it did on day one. ## Need something else? ### SEO & AI Search ![](https://www.glidedesign.com/wp-content/uploads/seo-preview.png) Technical SEO, content, and schema that help you outrank competitors and show up in Google and AI answers. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Paid Search Advertising ![](https://www.glidedesign.com/wp-content/uploads/ppc-preview-1.png) Ads built on search intent and tracked to qualified leads, not clicks, so every dollar in your budget has a job. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Maintenance & Support ![](https://www.glidedesign.com/wp-content/uploads/support-preview.png) Content updates, patches, and fixes, all tested on a staging copy first so your live site never becomes the test. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ## Let’s design a better ⏎ experience for your users This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.