Title: Web Design / UX Author: Travis McAshan Published: August 16, 2016 Last modified: December 12, 2025 --- Website design / UX # Design that tells ⏎ your story We approach our whole creative process through the lens of what will resonate emotionally with users. We guide them on a journey that eventually results in the completion of key actions. [Let’s Talk Design](https://www.glidedesign.com/services/design/?output_format=md#contact) ![Web Design / UX](https://www.glidedesign.com/wp-content/uploads/gfx-web-design- ux.svg "Web Design / UX") ## An empathetic design process 1 ### User research First, you have to understand key personas and needs to craft an effective user journey. 2 ### Storyframing We start with story. We create textual wireframes to highlight key messaging for every page. 3 ### Full visual design It’s difficult to give meaningful feedback until you see a prototype with color, scale, and full visuals. 4 ### Rapid iteration Once we share initial designs, it’s off to the races. We iterate global styles and structure, while moving on to new pages as soon as possible. ## Okay if we show ⏎ off a bit? ![Image](https://www.glidedesign.com/wp-content/uploads/01-convey-2x.png "Image") Your browser does not support the video tag. ![Image](https://www.glidedesign.com/wp-content/uploads/03-prodigy-2x.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/04-vertebrae-2x.png "Image") Your browser does not support the video tag. ![Image](https://www.glidedesign.com/wp-content/uploads/06-geoforce-2x.png "Image") Your browser does not support the video tag. ![Image](https://www.glidedesign.com/wp-content/uploads/08-z3-2x.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/09-allervie-2x.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/10-q2stadium-2x.png "Image") ## Tools we can’t ⏎ design without ![Logo Title](https://www.glidedesign.com/wp-content/uploads/2016/08/tool-logo-01. svg "Logo Title") Octopus.do Our favorite tool for information architecture and content planning. A key deliverable during strategy. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/2016/08/tool-logo-02. svg "Logo Title") Figma Our collaborative design platform to streamline our process. We design, present, and track feedback in one place. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/2016/08/tool-logo-04. svg "Logo Title") Blender For projects that warrant it, our go-to 3D graphic creation tool. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/2016/08/tool-logo-05. svg "Logo Title") Index Page 😉 To level up Figma as a presentation tool, we took matters into our own hands. The Index Page is a Figma plugin we built to organize screens by thumbnail. [Try it yourself](https://www.figma.com/community/plugin/976837040692846864/Index-Page). What our clients say > GLIDE is one of those agencies a marketing executive wants to bring with them > from one company to the next. Uber-creative concepts and they fulfill any web- > related request thrown their way. > ![Brian Armentrout](https://www.glidedesign.com/wp-content/uploads/brian-armentrout- > 300x300.jpg "Brian Armentrout") > Brian Armentrout > Senior Director of Marketing > The most impressive thing about them was their enthusiasm for our project. They > helped us deliver a state-of-the-art digital home for a state-of-the-art stadium, > with features like interactive maps that immediately improve the experience for > 500,000+ fans each year. > ![Chris Hybl – LONG](https://www.glidedesign.com/wp-content/uploads/chris-hybl- > 300x300.jpg "Chris Hybl – LONG") > Chris Hybl > Digital Media Manager > With the new site, executive search firm was ranked #10 in the world by Forbes > in 2017 and we were logging over 2,000 unique visitors a day. The professional > look, feel, and user-friendly functionality of the site made quite a positive > impression on clients and candidates alike. > ![Asa Sphar – LONG – CLUTCH](https://www.glidedesign.com/wp-content/uploads/asa- > sphar-300x300.jpg "Asa Sphar – LONG – CLUTCH") > Asa Sphar > Managing Partner > The project went so well, we did it again the following year! The team clearly > understood our objectives and put together a design that exceeded our expectations. > Cannot recommend enough! > ![Alex Gyarfas](https://www.glidedesign.com/wp-content/uploads/alex-gyarfas-300x300. > jpg "Alex Gyarfas") > Alex Gyarfas > Marketing Director ## 22+ years of design excellence ![Q2 Stadium](https://www.glidedesign.com/wp-content/uploads/q2-list@2x-800x952. webp "Q2 Stadium") Q2 Stadium ### The home of Austin FC now has its own digital presence Featured Entertainment Design Development Support ![The Land Institute](https://www.glidedesign.com/wp-content/uploads/tli-list-800x952. webp "The Land Institute") The Land Institute ### Built to inspire action and grow a global movement Featured Nonprofit Design Development ![Aptive Index](https://www.glidedesign.com/wp-content/uploads/aptiveindex-list- alt-2-800x952.png "Aptive Index") Aptive Index ### An AI assistant for modern HR processes Featured Technology Design Development Support [See All](https://www.glidedesign.com/work/) ## Latest design awards ![Logo Title](https://www.glidedesign.com/wp-content/uploads/2016/08/award-logo- 02.svg "Logo Title") Awwwards Honorable Mention for Swindled ![Logo Title](https://www.glidedesign.com/wp-content/uploads/2016/08/award-logo- 02.svg "Logo Title") Awwwards Honorable Mention for CoCollect ![Logo Title](https://www.glidedesign.com/wp-content/uploads/logo-hermes-creative- awards.svg "Logo Title") Hermes Gold for Swindled ![Logo Title](https://www.glidedesign.com/wp-content/uploads/logo-dotcom-awards. svg "Logo Title") dotCOMM Platinum for Q2 Stadium ![Logo Title](https://www.glidedesign.com/wp-content/uploads/logo-dotcom-awards. svg "Logo Title") dotCOMM Gold for Austin Humane Society ![Logo Title](https://www.glidedesign.com/wp-content/uploads/logo-marcom-awards. svg "Logo Title") MarCom Gold for Q2 Stadium ![Logo Title](https://www.glidedesign.com/wp-content/uploads/Group-1096.svg "Logo Title") Clutch Spring Global Winner ## Advice from our UX team User Experience (UX) Storyframe: The 12-Beat Framework Behind GLIDE's Top-Performing Websites ![Storyframe: The 12-Beat Framework Behind GLIDE’s Top-Performing Websites](https:// www.glidedesign.com/wp-content/uploads/storyframe-blog-hero-500x330.png "Storyframe: The 12-Beat Framework Behind GLIDE’s Top-Performing Websites") Industry Insights Strategies for Resolving the Complex UX Problems Faced by Multi-Location Health Organizations ![Strategies for Resolving the Complex UX Problems Faced by Multi-Location Health Organizations](https://www.glidedesign.com/wp-content/uploads/multi-location-health- problems-500x330.png "Strategies for Resolving the Complex UX Problems Faced by Multi-Location Health Organizations") Industry Insights The ROI of Digital Marketing for Multi-Location Health Organizations ![The ROI of Digital Marketing for Multi-Location Health Organizations](https:// www.glidedesign.com/wp-content/uploads/The-ROI-of-Digital-Marketing-for-Multi-Location- Health-Organizations-500x330.png "The ROI of Digital Marketing for Multi-Location Health Organizations") [Browse All Articles](https://www.glidedesign.com/blog/) ## Questions? What design approach does GLIDE use? We use a user-centered, accessibility-forward approach that blends simplicity, usability, and strong visual storytelling supported by research and best-practice patterns. You don’t do wireframes? Correct. We use storyframes — a messaging-first approach that prioritizes narrative clarity before layout. Do you design to accessibility standards? Yes. All design work aligns with WCAG 2.1 AA, including color contrast, hierarchy, readability, and component-level accessibility. How do you ensure the design supports conversions? We use clear information architecture, message hierarchy, and proven UX patterns tied directly to your goals and audience behavior. How much collaboration should we expect? We work iteratively with multiple touchpoints for feedback. Early alignment reduces revisions and avoids big surprises. How many rounds of revisions are typical? On average, 1–2 rounds. Design discovery up front reduces rework and sharpens direction early. Do you create design systems or reusable components? Yes. We build modular component libraries that scale during development and remain consistent as you add content long-term. Can you work within existing brand guidelines? Absolutely. We extend your brand into a modern digital expression without reinventing what already works. Can we change text and images later? Yes. It’s often more efficient to finalize content during integration rather than design. How do you validate design quality before development? Through accessibility checks, responsive behavior reviews, and UX evaluations to ensure clean translation into development. [More questions? We can help!](https://www.glidedesign.com/services/design/?output_format=md#contact) Need something else? ## ⌊featured image⌉ 󠀁[Web Development / ](https://www.glidedesign.com/services/development/)󠁿 ⌊featured image⌉ 󠀁[SEO & AI Search / ](https://www.glidedesign.com/services/seo/)󠁿 ⌊featured image⌉ 󠀁[Paid Search / ](https://www.glidedesign.com/services/paid-search/)󠁿 ⌊featured image⌉ 󠀁[Continuous Improvement / ](https://www.glidedesign.com/services/continuous-improvement/)󠁿 ⌊featured image⌉ 󠀁[Website Support ](https://www.glidedesign.com/services/support/)󠁿 ## Let’s Design a Better Experience for Your Users