Title: Web Development Author: Travis McAshan Published: August 17, 2016 Last modified: December 12, 2025 --- WEBSITE DEVELOPMENT # High performing sites that are easy to manage The process of creating and building a functional website, involving tasks such as design, coding, content creation, and testing. Where a website comes to life. [Let’s Talk Development](https://www.glidedesign.com/services/development/?output_format=md#contact) ![Web Development](https://www.glidedesign.com/wp-content/uploads/gfx-web-development. svg "Web Development") ## What to expect in development 1 ### Technical discovery To build a new, highly functional website, we must first begin by understanding the intricacies and technologies on your current site. 2 ### Building a site shell Every design turns into a page on the new site. Global elements are set and blocks are created. 3 ### Content integration and review Our content team will take the content you provide (new or existing) and move it to the new site using all the newly designed and developed templates and content blocks. After which, each page gets reviewed by a member from each department: creative lead, designer, content lead, and PM. 4 ### Q/A and performance testing Our team will pick apart the new website to discover bugs, errors and issues. We complete several rounds of cross browser testing, mobile testing, speed testing, and more. 5 ### On-page SEO We incorporate relevant keywords and meta tags to ensure improved search engine rankings and attract targeted organic traffic. What our clients say > Crushed it! The GLIDE team really stepped up to the challenge. Two websites, a > bunch of complex backend integrations and an extremely aggressive timeline. These > guys delivered everything! > ![Ben Geller](https://www.glidedesign.com/wp-content/uploads/ben-geller-300x300. > jpg "Ben Geller") > Ben Geller > VP of Marketing > GLIDE is not only creative and technically capable, but they took the time to > understand our goals and followed through 120%. We have seen growth across all > our key metrics. > ![Noelle Buhidar – LONG](https://www.glidedesign.com/wp-content/uploads/noelle- > buhidar-300x300.jpg "Noelle Buhidar – LONG") > Noelle Buhidar > Senior Content Marketing Manager > The website has been performing great and we have been having record numbers > with ecommerce and our conversion rates have gone up considerably. > Brian Lawley > CEO & Founder > We’re seeing much improved site load speeds, improved SEO performance, and an > uptick in conversions. Communication was flawless, and everyone was informed, > responsive, and ready to help. > ![Andy Clutter](https://www.glidedesign.com/wp-content/uploads/andy-cluter-headshot. > jpeg "Andy Clutter") > Andy Clutter > Marketing Director ## CMS platforms we ⏎ specialize in ![Logo Title](https://www.glidedesign.com/wp-content/uploads/wordpress-logo-black- solid.svg "Logo Title") WordPress The most robust, well supported, and flexible CMS. We’ve built sites on WordPress for over 20 years and it’s still our primary platform. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/webflow-logo-black. svg "Logo Title") Webflow It’s possible to streamline aspects of development by using a design platform that generates code. Webflow is our preferred low-code CMS solution. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/shopify-logo-black. svg "Logo Title") Shopify For clients that need a shopping-first experience. It offers a simple interface, extensive customization, and integrated payment solutions ![Logo Title](https://www.glidedesign.com/wp-content/uploads/icon-headless.svg " Logo Title") Headless Unlike traditional CMS platforms, headless CMS decouples the content from the presentation layer. That means strong flexibility but less user-friendly for updating content. ## Development work in action ![Center for Child Protection](https://www.glidedesign.com/wp-content/uploads/ccp- List-image-800x952.png "Center for Child Protection") Center for Child Protection ### Advocating for every child’s safety Featured Nonprofit Design Development ![KIPP Texas](https://www.glidedesign.com/wp-content/uploads/kipp-list-image-800x952. webp "KIPP Texas") KIPP Texas ### Inspiring minds and shaping futures Featured Education Design Development ![Circuit of the Americas](https://www.glidedesign.com/wp-content/uploads/circuitoftheamericas- list@2x-800x952.webp "Circuit of the Americas") Circuit of the Americas ### Bounce rate drops by 53% with revamped navigation and UX Featured Entertainment Design Development Support [See All Projects](https://www.glidedesign.com/work/) ## Advice from our development experts Industry Insights The ROI of Digital Marketing for Multi-Location Health Organizations ![The ROI of Digital Marketing for Multi-Location Health Organizations](https:// www.glidedesign.com/wp-content/uploads/The-ROI-of-Digital-Marketing-for-Multi-Location- Health-Organizations-500x330.png "The ROI of Digital Marketing for Multi-Location Health Organizations") Industry Insights Sustainable Web Design: Building Eco-Friendly, Efficient Websites ![Sustainable Web Design: Building Eco-Friendly, Efficient Websites](https://www. glidedesign.com/wp-content/uploads/sustainable-web-design-hero.svg "Sustainable Web Design: Building Eco-Friendly, Efficient Websites") Web Design & Development Your Website Is a Song: Make Sure It’s a Hit ![Your Website Is a Song: Make Sure It’s a Hit](https://www.glidedesign.com/wp-content/ uploads/Cover-_-Alt-1.svg "Your Website Is a Song: Make Sure It’s a Hit") [Browse All Articles](https://www.glidedesign.com/blog/) ## Questions? What types of websites does GLIDE develop? At GLIDE, we specialize in developing a wide range of websites, from small to medium business sites to large-scale enterprise solutions. Whether you need a simple informational website or a complex e-commerce platform, we have the expertise to deliver a tailored solution. Do you use templates or custom builds? We build on our custom WordPress starter theme — a lean, license-free foundation optimized for performance and long-term maintainability. How do you ensure sites are responsive? We follow modern development practices and test extensively across devices and breakpoints. What CMS do you recommend? We highly recommend using WordPress as a CMS for its user-friendly interface, flexibility, and extensive plugin ecosystem. With WordPress, you’ll have the power to manage your website’s content easily and make updates without extensive technical expertise. We also have experience with Shopify, Webflow and Hubspot if your business goals would be better achieved with one of those proprietary systems. How do you ensure sites are responsive? We follow modern development practices and test extensively across devices and breakpoints. What performance standards do you target? We optimize for Core Web Vitals and aim for high PageSpeed scores through disciplined code, caching, and asset optimization. How do you ensure accessibility? Accessibility is built into design, development, and QA. We use WCAG 2.1 AA standards, automated testing, and manual audits. Can you integrate third-party tools and systems? Of course! APIs, plugins, payments, marketing tools, and custom integrations… you name it. Please contact us to learn more. Do you use Gutenberg or ACF? Both. Gutenberg for layout flexibility; ACF Pro for structured content, global settings, and reusable patterns. How do you structure content for scalability? With Custom Post Types and modular fields that keep the CMS clean, organized, and future-friendly. How do you handle security? Security is a top priority for us. We implement industry-leading security measures and follow best practices to safeguard your website against potential threats. Regular security updates and robust firewall protection are just some of the ways we keep your website secure. It’s also one of the reasons we recommend WPEngine as our preferred host. Can you optimize our website for better search engine rankings? Absolutely! Our team includes SEO experts who will optimize your website’s structure, content, and meta tags to improve search engine visibility. By employing SEO best practices, we help drive organic traffic and increase your website’s online presence. SEO doesn’t stop at launch, so ask us about how we can support your long term SEO goals. What about optimization after launch? We recommend regular updates and ongoing optimization through [Continuous Improvement.](https://www.glidedesign.com/services/continuous-improvement/) What’s included in project handoff? Unminified source code, build assets, documentation, and scripts so your internal or external teams can work confidently. Who owns the codebase? You do — 100% of custom code and theme files upon project completion. [More questions? We can help!](https://www.glidedesign.com/services/development/?output_format=md#contact) Need something else? ## ⌊featured image⌉ 󠀁[Web Design / UX / ](https://www.glidedesign.com/services/design/)󠁿 ⌊featured image⌉ 󠀁[SEO & AI Search / ](https://www.glidedesign.com/services/seo/)󠁿 ⌊featured image⌉ 󠀁[Paid Search / ](https://www.glidedesign.com/services/paid-search/)󠁿 ⌊featured image⌉ 󠀁[Continuous Improvement / ](https://www.glidedesign.com/services/continuous-improvement/)󠁿 ⌊featured image⌉ 󠀁[Website Support ](https://www.glidedesign.com/services/support/)󠁿 ## Let’s Build a Website That Works