Title: Paid Search Author: Travis McAshan Published: June 19, 2023 Last modified: December 12, 2025 --- PAID SEARCH ADVERTISING # Reach your audience ⏎ quickly Paid search advertising is the fastest way to drive targeted traffic to your website. Our experienced PPC team will ensure your ad dollars are spent in a way that will produce leads. [Let’s Talk Paid Search](https://www.glidedesign.com/services/paid-search/?output_format=md#contact) ![Paid Search](https://www.glidedesign.com/wp-content/uploads/gfx-paid-search-advertising. svg "Paid Search") ## Our 360 approach to PPC 1 ### Artful keyword selection Conduct thorough keyword research to identify relevant and high-traffic terms for your target audience. 2 ### Compelling copywriting Create persuasive and concise ad copy with a clear call-to-action that highlights your unique selling points. 3 ### Landing page optimization Optimize your landing pages to provide a seamless and relevant user experience that delivers on the promises made in the ad. 4 ### Smart bid management Manage bids and budgets effectively, allocating resources strategically based on performance data and adjusting as needed. What our clients say > They are our trusted partner for website development and PPC.  Their team is > responsive, genuinely cares about our goals, and go above and beyond. Staying > on top of trends and exploring new strategies to drive results has made a huge > difference. > ![Emily Allen – LONG](https://www.glidedesign.com/wp-content/uploads/emily-allen- > 300x300.jpg "Emily Allen – LONG") > Emily Allen > Director of Consumer and Hospital Marketing ## Categories that thrive ⏎ on paid search ![Logo Title](https://www.glidedesign.com/wp-content/uploads/ecommerce.svg "Logo Title") E-commerce Drive targeted traffic, boost sales, and expand reach on platforms like Google Shopping. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/travel-hospitality. svg "Logo Title") Travel and Hospitality Promote deals, attract customers globally, and increase bookings. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/local-services.svg " Logo Title") Local Services Target specific areas, reach potential customers actively searching for services through PPC. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/software-technology. svg "Logo Title") Software and Technology Generate leads, promote downloads, and drive sign-ups for free trials with PPC to attract tech-savvy audiences. ## Our PPC projects ![iotaMotion](https://www.glidedesign.com/wp-content/uploads/iotamotion-list@2lx- 800x952.webp "iotaMotion") iotaMotion ### Technology to help people⏎ suffering from hearing loss Featured Design Development ![AllerVie Health](https://www.glidedesign.com/wp-content/uploads/allervie-List- tile-800x514.png "AllerVie Health") AllerVie Health ### Expediting patient booking across 60+ locations Featured Healthcare Design Search Development Support Fractional ![Listivo](https://www.glidedesign.com/wp-content/uploads/listiv-list-image-800x952. png "Listivo") Listivo ### Shaping the future of real estate media Design Development Support [See All Projects](https://www.glidedesign.com/work/) ## Advice from our PPC experts Industry Insights The ROI of Digital Marketing for Multi-Location Health Organizations ![The ROI of Digital Marketing for Multi-Location Health Organizations](https:// www.glidedesign.com/wp-content/uploads/The-ROI-of-Digital-Marketing-for-Multi-Location- Health-Organizations-500x330.png "The ROI of Digital Marketing for Multi-Location Health Organizations") Industry Insights How to Generate Leads with Google Ads for your New Website ![How to Generate Leads with Google Ads for your New Website](https://www.glidedesign. com/wp-content/uploads/Blog-Post-Bg-500x330.webp "How to Generate Leads with Google Ads for your New Website") PPC Improving Your Conversion Optimization ![Improving Your Conversion Optimization](https://www.glidedesign.com/wp-content/ uploads/improving-your-conversion-optimization.svg "Improving Your Conversion Optimization") [Browse All Articles](https://www.glidedesign.com/blog/) ## Questions? Is pay per click search advertising effective? Yes! PPC advertising (“pay per click”) on search engines like Google is highly effective because it allows you to target individuals who are already actively searching for your product or service category online – and you only pay when those users actually demonstrate interest by clicking on your ad. Search campaigns are also highly customizable as they allow you to target specific keyword searches, locations, demographics, interests, and in-market signals, all at a budget you control. This presents an opportunity for very precise targeting and a higher chance of strong conversion rates. Where can my ads appear? GLIDE’s PPC services are specific to paid search advertising. We primarily run campaigns through Google Ads (and YouTube), and secondarily on Microsoft Ads (formerly Bing Ads). With Google Ads, GLIDE builds effective campaigns for our clients that show ads on Google’s search engine results pages, YouTube, Gmail inboxes, Google Maps, millions of third-party websites in Google’s display network, and other platforms such as Google Discover, Google Shopping, and more. At this time, GLIDE does not provide paid social campaign management for social media sites like Facebook/Meta, Instagram, Tik Tok, LinkedIn, Twitter, Pinterest, etc. What's the difference between SEO and PPC? SEO (“search engine optimization”) is a marketing strategy focused on getting your website’s content higher in the organic search results for a specific set of keywords on a search engine like Google. When users click on those organic listings, you are not charged, but securing (and keeping) these highly competitive top positions usually requires spending a lot of time in-house or hiring a professional SEO agency. PPC (“pay per click”) advertising on a search engine like Google involves writing ads that then display alongside organic search results, many times displaying above even the highest organic listing. Unlike organic listings, you pay a fee to Google when a user clicks your ad. PPC also allows you to create rich ad formats that can lead to conversion faster, such as ads with clickable phone numbers, lead gen forms for B2B, and eCommerce Shopping cards with product images, pricing and discounts. No one approach is better than the other, but a combined PPC and SEO effort can work very well as it helps you dominate both paid and organic listings for the search terms that are most relevant to your business (and keep competitors out). In addition, some of the tactics used to improve SEO performance also help drive down cost per click on the PPC side, so running both together can be particularly advantageous in the long run. What is included in your PPC services? Our PPC services include: campaign strategy and management, ad writing and optimization, market analysis, keyword research and management, landing page consultation, conversion tracking setup and maintenance, compliance management, monthly reporting, and biweekly meetings. How will I know how my campaigns are performing? You will receive monthly Google Ads reports via Google Looker Studio and your PPC specialist will meet with you every 2 weeks to discuss campaign performance and strategy. And of course, between then you can always reach out and ask questions! We aim to respond to most client inquiries as soon as possible, and aim to respond to all communications within 48 business hours, so you’re never left in the dark! What's not included? * Landing page creation, design, or editing * Technical troubleshooting with landing page or third-party services * Significant policy violation fixes not caused by the work of the PPC manager * Image and video asset creation * Privacy policy creation Can my PPC manager help me build a high performing landing page? Yes! While the PPC manager does not create, design, or edit website pages, they will analyze your landing page(s) and make strategic recommendations for improving performance. They will also determine which pages on your site are best fit to serve as landing pages for your paid search campaigns. Actual edits or creation of landing pages would be the responsibility of the client, however, if you would like assistance with this, [GLIDE’s stellar support team](https://www.glidedesign.com/services/support/) is available to get this work done quickly on your behalf. Will I get results on day one? Our PPC specialist will work with you to get results as fast as possible! For most new advertisers, there is a 30-60 day learning period in which Google AI takes time to match your brand with the right audience at your budget level. Many factors go into this learning phase and while it is possible to see results in the first month, it is more likely to see results after the first 1-3 months for most new accounts. What is the minimum budget I can get started with? While there is no explicit minimum budget to get started on Google Ads, we recommend being able to spend at least $2,000 – $3,000 per month to see effective results. This will help get more data in during the AI learning phase of your Google Ads account, ensure a more favorable ratio between advertising dollars and management fee, and position your ads to win more clicks against your competitors. Does PPC work best alone or paired with other services? It works even better when paired with SEO, CI, and strong UX. 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