Title: Paid Search Author: Travis McAshan Published: June 19, 2023 Last modified: October 20, 2026 --- # Paid Search Advertising Paid search that translates to value, not vanity We track every click through to qualified leads, revenue, and ROI. Get expert strategy, full Google Ads account management, and executive-ready reports that clearly show where your best leads came from. [Book a Discovery Call](https://www.glidedesign.com/services/paid-search/?output_format=md#form) ![Paid Search](https://www.glidedesign.com/wp-content/uploads/ppc-services-hero- 1400x1316.png "Paid Search") What our clients say > “ > Over the last year GLIDE managed our PPC and SEO programs. Our new website launched > in November, and we already have seen huge benefits across the board by December. > I fielded a lot of the latest companies on our web and marketing search. GLIDE > not only was best but performed beyond expectations. > ” > ![Brian Gallof – Cassone – Short](https://www.glidedesign.com/wp-content/uploads/ > 1764711713531-300x300.png "Brian Gallof – Cassone – Short") > Brian Gallof > Creative/Content/Marketing Director ## Okay if we show ⏎ off a bit? ![cassone-list-image](https://www.glidedesign.com/wp-content/uploads/cassone-list- image.png "Image") Cassone Leasing ### Optimized for sales, not form fills Feeding qualified-lead and sales data back into bidding pointed Cassone’s ads at buyers who actually sign. ![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstonecaregiving- list@2x.webp "Image") Cornerstone Caregiving ### Tested side by side, and won In a head-to-head market test, our campaigns brought Cornerstone new clients at a lower cost than the ones we didn’t manage. ![AllerVie Clinical Research](https://www.glidedesign.com/wp-content/uploads/allervieclinicalresearch- list@2x.webp "Image") AllerVie Clinical Research ### Counting only what counts We rebuilt AllerVie’s conversion tracking to count unique patients, not duplicate clicks, so budget followed real demand. [ ⌊Black Clutch Logo⌉ ](https://clutch.co/profile/glide#reviews) [ 49 Reviews ](https://clutch.co/profile/glide#reviews) [ ⌊Black Google Logo⌉ ](https://g.co/kgs/EQqrRQm) [ 37 Reviews ](https://g.co/kgs/EQqrRQm) ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner [ ⌊Black Clutch Logo⌉ ](https://clutch.co/profile/glide#reviews) [ 49 Reviews ](https://clutch.co/profile/glide#reviews) [ ⌊Black Google Logo⌉ ](https://g.co/kgs/EQqrRQm) [ 37 Reviews ](https://g.co/kgs/EQqrRQm) ![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 01.svg) Solutions Partner ![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo- 06.svg) Agency Partner Dan Raiani Senior Digital Marketing Manager Rasheed Allahar PPC Specialist ## No black box, no guesswork Your ad dollars don’t run on autopilot. A specialist reads your account every week, optimizes bids based on real performance data, and sits down with you regularly to explain why. You get a live Data Studio dashboard, monthly reports, and a straight answer anytime in between. ## Built on two decades of experience 11.1 x ** Return on ad spend** for [Cassone](https://www.glidedesign.com/work/cassone-leasing-inc/), shattering previous agency’s vanity conversion metrics + 81 % **Increase in leads year-over-year** for national allergy care provider [AllerVie](https://www.glidedesign.com/work/allervie-health/) + 19.3 % **Exceeded annual lead target** for health technology company [iotaMotion](https://www.glidedesign.com/work/iotamotion/) by 29% 6 x **Return on ad spend** for Elk Mountain Lodge, far exceeding their 5x target ## What's included: ### PPC service scope Campaign strategy and management, ad writing and optimization, market analysis, keyword research and management, landing page consultation, conversion tracking setup and maintenance, compliance management, monthly reporting, and recurring meetings. ### Platforms Google Ads, with placements across Google’s search results, YouTube, Gmail, Google Maps, the Google Display Network, Google Discover, and Google Shopping. Microsoft Ads included when it makes strategic sense. ### Reporting & communication Monthly performance reports through Google Looker Studio, recurring strategy meetings, and a 48-business-hour response window. ### Landing pages Strategic recommendations on landing page performance and placement; actual creation or edits are the client’s responsibility, or can be handled through GLIDE’s support team. ### What’s not included Landing page creation or editing, technical troubleshooting, policy violation fixes not caused by the PPC manager, image and video asset creation, and privacy policy creation. Paid social platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest are not currently included. ### Ad spend Paid directly by the client to the platform, separate from GLIDE’s management fee, with a recommended minimum ad spend budget of $5,000 per month for effective results. ## The GLIDE Process Conversion engine foundation for success We build solid conversion tracking that trains Google’s AI to find your qualified leads and clients, not simple button clicks and page views. ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Rasheed Allahar](https://www.glidedesign.com/wp-content/uploads/Rasheed-Updated. png) Artful keyword selection We research to identify relevant, high-traffic terms for your audience. ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Rasheed Allahar](https://www.glidedesign.com/wp-content/uploads/Rasheed-Updated. png) Compelling copywriting No keyword stuffing here. We write ad copy that speaks to the emotions and needs of the person searching, and why YOUR product or service is best for them. ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Rasheed Allahar](https://www.glidedesign.com/wp-content/uploads/Rasheed-Updated. png) Landing page strategy We advise on the website experience and optimization strategy so it delivers on what the ad promises. ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Rasheed Allahar](https://www.glidedesign.com/wp-content/uploads/Rasheed-Updated. png) Smart bid management We manage bids and budgets based on performance data, adjusting as results come in. ![Dan Raiani](https://www.glidedesign.com/wp-content/uploads/Dan.png) ![Rasheed Allahar](https://www.glidedesign.com/wp-content/uploads/Rasheed-Updated. png) ## Hear from our clients Their team is responsive, genuinely cares about our goals, and go above and beyond. Staying on top of trends and exploring new strategies to drive results has made a huge difference. Emily Allen Director of Consumer and Hospital Marketing, iotaMotion Over the last year GLIDE managed our PPC and SEO programs. Our new website launched in November, and we already have seen huge benefits across the board by December. I fielded a lot of the latest companies on our web and marketing search. GLIDE not only was best but performed beyond expectations. Brian Gallof Creative/Content/Marketing Director, Cassone GLIDE did an outstanding coming up with a new website design that clearly was beyond our expectations. The traffic and conversion data speak for themselves. We have already hired Glide Design to complete a second project. The support after our initial launch has been outstanding. Peter Peterka President, Global Six Sigma USA They have the talent and expertise to produce genuinely spectacular results. Truly fantastic choice for your web design and development project. Nathan Procknow Creative Director, Ascend Maketing GLIDE is an undiscovered treasure in a sea of web design and usability firms. Travis and his team are not only result oriented but deliver results that exceed your expectations. Brian R. McClure CEO, Echotouch, Inc. ## Frequently asked questions ### What's not included? Not included are landing page creation, design, or editing, technical troubleshooting, significant policy violation fixes, image and video asset creation, or privacy policy creation. ### Will I get results on day one? We work to get results as fast as possible, but the Google Ads algorithm typically takes a 30 to 60 day learning period to gather data and understand new campaigns’ audiences. Most new accounts see stronger results after the first one to three months. ### What is the minimum budget I can get started with? While there is no explicit minimum budget, we recommend at least $3,000 – $5,000 per month to see effective results. This helps Google’s AI get more data during the learning phase, ensures a favorable advertising dollars to management fee ratio, and positions ads to win more clicks. ### Is pay per click search advertising effective? Yes! PPC advertising on search engines is highly effective as it targets individuals searching for your product or service category online. You only pay when users click on your ad. Unlike other agencies that chase vanity conversions, GLIDE builds a strong conversion tracking foundation that motivates Google’s AI to find more people like your qualified leads and clients over time. ### Where can my ads appear? GLIDE’s PPC services primarily run campaigns through Google Ads (and YouTube), and secondarily on Microsoft Ads. Ads appear on Google’s search engine results pages, YouTube, Gmail inboxes, Google Maps, Google’s display network, and other platforms like Google Discover and Google Shopping. We do not provide paid social campaign management for social media sites. ### What's the difference between SEO and PPC? SEO is focused on getting your website’s content higher in the organic search results, without charge for clicks. PPC involves writing ads that display alongside and above organic search results, and you pay a fee when a user clicks your ad. A combined PPC and SEO effort can work well, since it helps dominate both paid and organic listings for relevant search terms. ### How will I know how my campaigns are performing? You will receive monthly Google Ads reports and access to a live Google Data Studio dashboard to review any time you wish. You will also meet on a recurring basis with your PPC specialist to discuss campaign performance and strategy. Inquiries are responded to as soon as possible, usually within 48 business hours. ### Can my PPC manager help me build a high performing landing page? Yes, the PPC manager can make strategic recommendations for landing page performance and determine which pages are best for paid search campaigns. However, they do not create or edit pages. For that, GLIDE’s support team is available. ### Does PPC work best alone or paired with other services? PPC works well on its own, but it tends to perform best paired with SEO and a site built to convert. Paid ads get you in front of the right people quickly, SEO builds long-term organic presence, and Continuous Improvement makes sure the pages your ads point to are actually working. ## Need something else? ### SEO & AI Search ![](https://www.glidedesign.com/wp-content/uploads/seo-preview.png) Technical SEO, content, and schema that help you outrank competitors and show up in Google and AI answers. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Continuous Improvement ![](https://www.glidedesign.com/wp-content/uploads/ci-preview.png) A stack-ranked list of site improvements, tested and shipped monthly so you see a lift in conversion long after launch ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ### Web Design & Development ![](https://www.glidedesign.com/wp-content/uploads/web-design-dev-preview.png) UX-led design and custom builds for organizations that have outgrown their site or are managing several at once. ![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/ images/arrow-right-icon.svg) ## Let’s turn your ad budget ⏎ into real business growth