Title: SEO &#038; AI Search
Author: Travis McAshan
Published: June 19, 2023
Last modified: September 28, 2026

---

SEO & AI Search

# Tell your boss you have SEO covered

Verified as a Clutch B2B Expert Pick for SEO, we handle end-to-end execution from
technical strategy to AI search optimization. You gain predictable organic growth.

 [Book a Discovery Call](https://www.glidedesign.com/services/seo/?output_format=md#form)

![SEO & AI Search](https://www.glidedesign.com/wp-content/uploads/seo-hero-1400x1316.
png "SEO & AI Search")

What our clients say

>  “
> Our organic search traffic has increased, showing an  immediate improvement in
> SEO results . GLIDE® provided creative solutions to gaps in our website’s navigability.
>  ”
> ![Nicole Leonard – SHORT](https://www.glidedesign.com/wp-content/uploads/nicole-
> leonard-300x300.jpg "Nicole Leonard – SHORT")
> Nicole Leonard
> Digital Platforms Manager

## Okay if we show ⏎ off a bit?

![Darcoid](https://www.glidedesign.com/wp-content/uploads/darcoid-list@2x.png "Image")

 Darcoid

### Search became a sales channel

A rebuild plus ongoing SEO turned organic search into a source of real deals for
this engineered-seals company.

![Traffix](https://www.glidedesign.com/wp-content/uploads/traffix_grid1_3.png "Image")

 TRAFFIX

### Multi-platform, multilingual SEO

Advanced SEO across a site tied into a CRM, a customer portal, and multiple languages
kept North America’s shippers finding TRAFFIX.

![SEO & AI Search](https://www.glidedesign.com/wp-content/uploads/nbcf-hero-1.png"
Image")

 National Breast Cancer Foundation

### Answers people can find

Ongoing SEO since 2021 helps more people find breast health answers, from self-exam
guides to free mammogram support.

![cassone-grid 1-3](https://www.glidedesign.com/wp-content/uploads/cassone-grid-
1-3.png "Image")

 Cassone Leasing

### Found for modular space

Ongoing SEO on a rebuilt, search-ready site keeps Cassone in front of buyers across
the Tri-State area.

![Black Clutch Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
05.svg)

 17 Reviews

![Black Google Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
04.svg)

 31 Reviews

![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
01.svg)

 Solutions Partner

![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
06.svg)

 Agency Partner

![Black Clutch Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
05.svg)

 17 Reviews

![Black Google Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
04.svg)

 31 Reviews

![Black HubSpot Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
01.svg)

 Solutions Partner

![Black WPEngine Logo](https://www.glidedesign.com/wp-content/uploads/2023/06/logo-
06.svg)

 Agency Partner

 ⌊Melissa De Oña⌉  Melissa De Oña SEO Lead

 ⌊Nebojša Milićević⌉  Nebojša Milićević SEO Specialist

   Artem Sryvkov SEO Specialist

## Strategy and execution that ranks

Most SEO shops hand you a spreadsheet and wish you luck. Ours builds you a whole
content strategy and implements it, fixes your technical debt, and grows your domain
authority. No handoffs to an in-house team that’s already stretched thin. The strategist
who audits your site is the same one implementing the fix.

### Ranked. Then multiplied.

+

 467

%

** Increase in organic traffic**

for [Balcones Resources](https://www.glidedesign.com/client/balcones-resources/)

+

 350

%

**Increase in organic traffic**

for [Austin Laser Solutions](https://www.glidedesign.com/work/austin-laser-solutions/)

+

 289

%

**Increase in organic sessions**

for Austex Fence & Deck

+

 248

%

**Increase in organic traffic**

for [Texas Bankers Association](https://www.glidedesign.com/work/texas-bankers-association/)

### What's included:

###  SEO service scope

Content strategy, in-depth analysis, crawling and indexing issues, on-page optimization,
structured data, analytics, and performance alignment with your broader marketing
goals.

###  AI & generative search optimization

GEO and AEO strategies built through semantic structure, topical depth, ease of 
retrieval, and clean information hierarchy to stay visible in Google’s AI Overviews,
ChatGPT, Perplexity, and other LLMs.

###  Ethical SEO standards

Strict adherence to Google’s guidelines, using only white-hat techniques for sustainable,
long-term visibility.

###  Link building

Building natural and relevant backlinks, focusing on traffic and authority rather
than volume and vanity metrics.

###  Monthly deliverables

Reporting on work planned, work completed, and how it affected your website. Reporting
data based on your priorities.

###  Performance

Core Web Vitals influence both rankings and user experience, making site speed and
stability essential SEO factors.

###  Integration with Continuous Improvement

SEO strengthens CI outcomes, and CI creates more SEO opportunities through ongoing
UX updates and technical enhancements.

### The GLIDE Process

Analytics audit & setup

Month 1

We review and configure your web analytics tools to track performance and user behavior
accurately.

![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona.
webp)

![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png)

![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic.
webp)

Crawling & indexing fixes

Month 2

We make sure Google sees exactly what you want it to see, and that all pages are
rendered without any issues.

![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png)

![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona.
webp)

![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic.
webp)

Long term content strategy

Month 3

We develop and implement a sustainable content plan aligned with your SEO goals 
and user intent.

![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona.
webp)

![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png)

![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic.
webp)

AI & generative search optimization

Month 3

We optimize content and technical elements for visibility in AI-powered search experiences.

![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona.
webp)

![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png)

![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic.
webp)

Performance, speed, & technical SEO

Month 4

We improve load times and site performance for both people and robots who visit 
your website.

![Melissa De Oña](https://www.glidedesign.com/wp-content/uploads/Melissa-De-Ona.
webp)

![Nebojša Milićević](https://www.glidedesign.com/wp-content/uploads/Nebojsa-Milicevic.
webp)

![Artem Sryvkov](https://www.glidedesign.com/wp-content/uploads/artem@2x.png)

### Hear from our clients

Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at time
management, and prioritizes serving the client. She flexes to meet our changing 
needs and executes the work instead of just making recommendations. This  hands 
on approach  has made a massive difference for our team.

 Jennifer Garza

 Sr. Director of Marketing, National Breast Cancer Foundation

Our organic search traffic has increased, showing an  immediate improvement in SEO
results . GLIDE® provided creative solutions to gaps in our website’s navigability.

 Nicole Leonard

 Digital Platforms Manager, Nashville SC

We have decreased our cost per conversion dramatically year over year. Our content
writers say the  SEO briefs are some of the best they’ve ever received.

 Gareth Patterson

 Digital Marketing Director, AllerVie Health

Their experience with web engagement tactics and SEO optimization ensured that we
created a website that was engaging and supportive of organic growth.  I’ll be a
customer for life!

 Mary Beth Chalk

 Co-founder & Chief Commercial Officer, BeekeeperAI

Their team helped us refine our user personas, improve accessibility, and even expand
into Spanish SEO.  We immediately saw positive feedback after launch

 Anissa Munoz

 Senior Marketing Manager, Center for Child Protection

We saw a 32% lift in successful goal completion.  Organic traffic jumped to 80,000–
120,000 visitors per month.  GLIDE delivered a fantastic, collaborative experience.

 Clint Walker

 Creative Director, Convey

We saw improvements in user engagement, search engine ranking, conversion rates,
and more.  They went above and beyond,  would recommend GLIDE to everyone!

 Kattie Gentry

 Clinic Director, Austin Laser Solutions

We’re seeing much improved site load speeds, improved SEO performance, and an  uptick
in conversions.  Communication was flawless, and everyone was informed, responsive,
and ready to help.

 Andy Clutter

 Marketing Director, Sensource

## Frequently asked questions

Yes, we strictly adhere to Google’s guidelines and best practices. We believe in
ethical and white hat SEO techniques to ensure our clients’ websites rank well in
search results and maintain long-term visibility.How long does SEO take to show 
results? → Timing depends not on how quickly you update your website, but on how
quickly search engines acknowledge those changes. Factors like your site’s current
state, industry competitiveness, content quality, and domain history affect it a
lot. Most clients see significant results within three to six months, and consistent,
ongoing work is what makes those results hold.

We prioritize relevance and authority over volume, going after backlinks from sites
that actually strengthen your site’s credibility and bring you traffic.

Our SEO service covers all aspects of technical SEO (site structure, speed, crawlability),
on-page optimization (content, page structure, meta tags, internal linking), and
off-page optimization (link building, citation control, indexing bloat, etc.). We
tailor the mix to where your site actually needs the most help, not a one-size-fits-
all checklist.

Monthly SEO includes ongoing content and keyword optimization, technical health 
checks, link building, and a report showing what changed and why, along with direct
access to your SEO strategist for questions in between.

Site speed and technical health are confirmed direct and indirect ranking factors,
and they also affect whether visitors stick around long enough to convert. We monitor
website performance as part of our SEO work, since a fast, stable site gives everything
else more room to work.

Yes, and we do it without gimmicks. We don’t try to trick the system with tactics
that get patched a month later. Our work is methodical content improvement that 
increases your chances of being used as a source in AI answers.

Metrics depend on your goals: tracking organic traffic for brand awareness, or conversions
and leads for sales-focused campaigns. We align on what “success” means for your
business before we start reporting on it.

SEO gets people to your site; Continuous Improvement makes sure they stick around
and convert. We often pair the two: SEO drives qualified traffic, and Continuous
Improvement sprints test and refine the pages that traffic lands on.

### Need something else?

##### Paid Search Advertising

![](https://www.glidedesign.com/wp-content/uploads/ppc-preview.png)

Ads built on search intent and tracked to qualified leads, not clicks, so every 
dollar in your budget has a job.

![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/
images/arrow-right-icon.svg)

### Continuous Improvement

![](https://www.glidedesign.com/wp-content/uploads/ci-preview.png)

** **A stack-ranked list of site improvements, tested and shipped monthly so you
see a lift in conversion long after launch.

![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/
images/arrow-right-icon.svg)

### Audits

![](https://www.glidedesign.com/wp-content/uploads/audits-preview.png)

A fixed-scope look under the hood, from SEO to accessibility to security, with prioritized
fixes your team can act on.

![arrow](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/build/
images/arrow-right-icon.svg)

## Let’s get you found by ⏎ the right people
