Title: SEO & AI Search Author: Travis McAshan Published: June 19, 2023 Last modified: April 29, 2026 --- SEO & AI Search # Drive qualified traffic Our SEO and AI search approach is as close as you will get to having your own SEO and dev team in-house. We do the work that others don’t, by managing and owning all of the SEO process, we not only make the recommendations, we implement them as well. [Let’s Talk SEO](https://www.glidedesign.com/services/seo/?output_format=md#contact) ![SEO & AI Search](https://www.glidedesign.com/wp-content/uploads/gfx-seo.svg "SEO& AI Search") ## A complete SEO methodology 1 ### Analytics audit and setup Review and configure web analytics tools to track website performance and user behavior accurately. 2 ### Performance and speed optimization Improve website loading times and overall performance to enhance user experience and search engine rankings. 3 ### AI & generative search optimization Optimize content and technical elements to increase brand mentions and visibility in AI-powered search experiences including Google’s AI Overviews, ChatGPT, Perplexity, and other LLMs through GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies. 4 ### Long term content strategy Develop and implement a sustainable plan for creating valuable and relevant content that aligns with SEO goals and user intent. 5 ### Technical SEO and link building Optimize website structure, navigation, and other technical aspects while building high-quality backlinks to improve visibility and authority. ## Recent Awards ![Logo Title](https://www.glidedesign.com/wp-content/uploads/badge-clutch-B2B-expert- pick-svg.svg "Logo Title") Clutch B2B Expert Pick: SEO What our clients say > We have effectively decreased our cost per conversion dramatically year over year. > Our content writers say the SEO briefs are some of the best they’ve ever received. > GLIDE goes above and beyond to satisfy our needs as a client. > ![Gareth Patterson – LONG](https://www.glidedesign.com/wp-content/uploads/gareth- > patterson-300x300.jpg "Gareth Patterson – LONG") > Gareth Patterson > Digital Marketing Director > Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at > time management, and prioritizes serving the client. She flexes to meet our changing > needs and executes the work instead of just making recommendations. This hands > on approach has made a massive difference for our team. > Jennifer Garza > Sr. Director of Marketing > Their experience with web engagement tactics and SEO optimization ensured that > we created a website that was engaging and supportive of organic growth. I’ll > be a customer for life! > ![Mary Beth Chalk](https://www.glidedesign.com/wp-content/uploads/mary-beth-chalk- > 300x300.jpg "Mary Beth Chalk") > Mary Beth Chalk > Co-founder & Chief Commercial Officer > Their team helped us refine our user personas, improve accessibility, and even > expand into Spanish SEO. We immediately saw positive feedback after launch > ![Anissa Munoz – SHORT – CLUTCH](https://www.glidedesign.com/wp-content/uploads/ > anissa-munoz-300x300.jpg "Anissa Munoz – SHORT – CLUTCH") > Anissa Munoz > Senior Marketing Manager > We saw a 32% lift in successful goal completion. Organic traffic jumped to 80,000– > 120,000 visitors per month. GLIDE delivered a fantastic, collaborative experience. > ![Clint Walker](https://www.glidedesign.com/wp-content/uploads/clint-walker-300x300. > jpg "Clint Walker") > Clint Walker > Creative Director > We saw improvements in user engagement, search engine ranking, conversion rates, > and more. They went above and beyond, would recommend GLIDE to everyone! > ![Kattie Gentry](https://www.glidedesign.com/wp-content/uploads/kattie-gentry. > jpg "Kattie Gentry") > Kattie Gentry > Clinic Director ## Tools and technology ⏎ we utilize ![Logo Title](https://www.glidedesign.com/wp-content/uploads/google-analytics-logo- black-2.svg "Logo Title") Google Analytics Comprehensive website analytics to track and analyze user behavior and website performance. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/sem-rush-logo-black- 2.svg "Logo Title") SEMRush All-in-one SEO and digital marketing tool with features like keyword research, competitor analysis, and content optimization. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/keywords-everywhere- logo-black.svg "Logo Title") Keywords Everywhere Browser extension that provides real-time keyword data overlays on search engine results pages. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/whitespark-logo-black. svg "Logo Title") Whitespark Comprehensive local SEO software suite designed to help businesses boost their online visibility in local search results. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/surferseo-logo-black. svg "Logo Title") Surfer SEO AI-powered content optimization tool that analyzes the top-ranking pages for target keywords and provides data-driven recommendations. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/contentking.svg "Logo Title") Content King Real-time SEO auditing platform that continuously monitors your website’s health and performance. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/seo-minion-logo-black. svg "Logo Title") SEO Minion Versatile browser extension that streamlines everyday SEO workflow. ![Logo Title](https://www.glidedesign.com/wp-content/uploads/localfalcon-logo-black. svg "Logo Title") Local Falcon Powerful local SEO platform that enables businesses to optimize their online presence for local search. ## Our SEO Projects ![Darcoid](https://www.glidedesign.com/wp-content/uploads/darcoid-list@2x-800x952. webp "Darcoid") Darcoid ### More than a seal, a bond Design Search Development ![Listivo](https://www.glidedesign.com/wp-content/uploads/listiv-list-image-800x952. png "Listivo") Listivo ### Shaping the future of real estate media Design Development Support ![The Arc of Texas](https://www.glidedesign.com/wp-content/uploads/thearcoftexas_list_image- 800x952.png "The Arc of Texas") The Arc of Texas ### Empowering change, building community Healthcare Nonprofit Design Development Support [See All Projects](https://www.glidedesign.com/work/) ## Advice from our SEO experts Industry Insights The Future of Search is GEO: A Marketer's Guide to Staying Visible in the AI Era ![The Future of Search is GEO: A Marketer's Guide to Staying Visible in the AI Era]( https://www.glidedesign.com/wp-content/uploads/future-of-search-geo-hero-500x330. png "The Future of Search is GEO: A Marketer's Guide to Staying Visible in the AI Era") SEO How to Optimize Your Brand for AI-Driven Search ![How to Optimize Your Brand for AI-Driven Search](https://www.glidedesign.com/wp- content/uploads/geo-ebook-hero-500x330.png "How to Optimize Your Brand for AI-Driven Search") Industry Insights How Your Multi-Location Health Organization Can Dominate Local SEO ![How Your Multi-Location Health Organization Can Dominate Local SEO](https://www. glidedesign.com/wp-content/uploads/The-Power-of-Local-SEO-for-Multi-Location-Health- Clinics-500x330.png "How Your Multi-Location Health Organization Can Dominate Local SEO") [Browse All Articles](https://www.glidedesign.com/blog/) ## Questions? What does GLIDE’s SEO service include? Technical optimization, content strategy, on-page improvements, metadata, structured data, analytics, and performance alignment with your broader marketing goals. Are SEO services worth it? Absolutely! SEO services can be worth it for businesses seeking improved online visibility, targeted traffic, credibility, and long-term results. It’s a cost-effective investment with a higher ROI compared to some other marketing methods. However, success depends on factors like competition, the quality of services, and the time needed for results. While SEO can drive organic traffic and establish brand authority, it should be part of a broader marketing strategy and requires patience and careful selection of a reliable provider to maximize its benefits. Do you follow Google’s guidelines? Yes, we strictly adhere to Google’s guidelines and best practices. We believe in ethical and white hat SEO techniques to ensure our clients’ websites rank well in search results and maintain long-term visibility. By following Google’s guidelines, we aim to provide sustainable and organic growth for our clients’ online presence while avoiding any risks associated with black hat tactics. Our team stays up-to- date with the latest changes in algorithms and SEO trends to maintain a high level of compliance with Google’s standards and deliver effective and safe SEO strategies for our clients. Do you optimize for AI search? Yes — through schema, semantic structure, topical depth, and clean information hierarchy. Contact us to learn more. How does performance impact SEO? Core Web Vitals influence rankings and user experience, making speed and stability essential. How long does SEO take to show results? The time it takes for SEO to work varies based on factors like website state, industry competitiveness, keyword difficulty, content quality, link building, and website history. While some improvements may be noticeable within weeks, significant results typically require three to six months. Consistent and ongoing SEO efforts are necessary for long-term success, as SEO is a continuous process affected by search engine algorithm updates and changes in the competitive landscape. Patience, persistence, and regular updates are crucial for achieving and maintaining organic traffic growth through SEO. What’s included in monthly SEO? Technical audits, keyword strategy, content optimization, link improvements, structured data, and analytics reporting based on your priorities. What is your link-building approach? Our link building strategy is centered around obtaining the best and highest quality backlinks rather than focusing on a specific number of links per month or year. We prioritize the relevance and authority of the websites we approach for backlinks. Our stringent standards and requirements ensure that the publishers we work with are reputable and trustworthy sources. We completely refrain from engaging in any black hat or spam link building tactics that could harm your website’s credibility or violate search engine guidelines. By adhering to ethical and white hat link building practices, we aim to enhance your website’s authority, improve search rankings, and drive organic traffic to your business in a sustainable and effective manner. How do you measure SEO success? We believe in closely monitoring and measuring the success of SEO campaigns to ensure they align with our clients’ business goals and objectives. We collaborate with our clients to understand their specific business goals and customize our SEO strategy accordingly. The metrics we focus on may vary based on the client’s objectives. For instance, if the goal is to increase brand awareness and visibility, we emphasize tracking organic traffic to the website. On the other hand, if the primary objective is to drive conversions, leads, and purchases, we closely monitor metrics related to conversions, leads generated, and actual purchases made on the site. By tailoring our metrics to the client’s unique goals, we can effectively gauge the success of our SEO efforts and provide valuable insights to drive continuous improvement and achieve meaningful results for their business. How does SEO work with Continuous Improvement? SEO strengthens CI outcomes, and CI accelerates SEO through ongoing content, UX, and technical enhancements. [More questions? 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