Title: 280 Group Author: Travis McAshan Published: May 6, 2021 Last modified: October 20, 2025 --- 280 Group # Leaders in ⏎ product management training ![Image](https://www.glidedesign.com/wp-content/uploads/280g-hero-1.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) 280 Group ## Leaders in ⏎ product management training If you’ve been around for two decades in a highly competitive industry you’re doing a lot right. For 280 Group, they’ve built a successful product management training and consulting business on a core process that has proven to work for companies, individuals, and teams alike. However, as time goes by, a market leader’s website doesn’t always keep up with the business itself. But don’t fret, that’s what we’re here for. Credits Creative direction: Ajia Leilani Wallace Project manager: Kimberly Yount Content strategist: Jessica McDaniel Lead designer: Gretchen Bice & Marcin Dmoch [Visit website](https://280group.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview If you’ve been around for two decades in a highly competitive industry you’re doing a lot right. For 280 Group, they’ve built a successful product management training and consulting business on a core process that has proven to work for companies, individuals, and teams alike. However, as time goes by, a market leader’s website doesn’t always keep up with the business itself. But don’t fret, that’s what we’re here for. [Visit Website](https://280group.com/) ## Post launch results 25 % Page views 16 % Avg. visit time 17 % Pages per visit ![Image](https://www.glidedesign.com/wp-content/uploads/website-design-280group_showcase- 1-1-1.png "Image") ## Our approach We approached the redesign and development of the new 280 Group website by starting with user personas. This exercise helps you develop empathy for visitors, and beyond that, it can inform design decisions. In this case, we decided to address two audience types right at the top of the homepage: Individuals and Companies. > Very happy with the experience. We have continued to work with GLIDE and will > be using them in the future for larger website initiatives. > ![Matt Lawley – SHORT](https://www.glidedesign.com/wp-content/uploads/matt-lawley- > 300x300.jpg "Matt Lawley – SHORT") > Matt Lawley > Marketing Manager Moving beyond the homepage, this project was challenging because of the sheer volume of pages and density of information on their site. We spent many hours on site architecture and created a toolkit of visual elements that would work for multiple layouts. That said, there are some layouts, like the Course Detail page, that require their own fully custom design. ![Image Title](https://www.glidedesign.com/wp-content/uploads/website-design-280group5- 1-1.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/website-design-280group6- 1-1.png "Image Title") ## More Great Work ![The Meadows Center](https://www.glidedesign.com/wp-content/uploads/meadowscenter- list@2x-800x952.webp "The Meadows Center") The Meadows Center ### Research to support student success Featured Nonprofit Education Design Development ![Baylor College of Medicine](https://www.glidedesign.com/wp-content/uploads/bcm- list-redesign@2x-800x952.webp "Baylor College of Medicine") Baylor College of Medicine ### Giving to power the future of health Featured Education Design Development ![SchoolStatus](https://www.glidedesign.com/wp-content/uploads/schoolstatus-list@ 2x-800x952.webp "SchoolStatus") SchoolStatus ### Six brands unify into one cohesive online experience Featured Education Technology Design Development