Title: 280 Group
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

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 280 Group

# Leaders in ⏎  product management training

![Leaders in <br><span> product management training</span>](https://www.glidedesign.
com/wp-content/uploads/280g-hero-1.png "Leaders in <br><span> product management
training</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

 Overview

If you’ve been around for two decades in a highly competitive industry you’re doing
a lot right. For 280 Group, they’ve built a successful product management training
and consulting business on a core process that has proven to work for companies,
individuals, and teams alike. However, as time goes by, a market leader’s website
doesn’t always keep up with the business itself. But don’t fret, that’s what we’re
here for.

 [Visit Website](https://280group.com/)

## Post launch results

 25

%

Page views

 16

%

Avg. visit time

 17

%

Pages per visit

![280group website design detail](https://www.glidedesign.com/wp-content/uploads/
website-design-280group_showcase-1-1-1.png "Image")

## Our approach

We approached the redesign and development of the new 280 Group website by starting
with user personas. This exercise helps you develop empathy for visitors, and beyond
that, it can inform design decisions. In this case, we decided to address two audience
types right at the top of the homepage: Individuals and Companies.

>  Very happy with the experience.  We have continued to work with GLIDE and will
> be using them in the future for larger website initiatives.
> ![Matt Lawley – SHORT](https://www.glidedesign.com/wp-content/uploads/matt-lawley-
> 300x300.jpg "Matt Lawley – SHORT")
> Matt Lawley
> Marketing Manager

Moving beyond the homepage, this project was challenging because of the sheer volume
of pages and density of information on their site. We spent many hours on site architecture
and created a toolkit of visual elements that would work for multiple layouts. That
said, there are some layouts, like the Course Detail page, that require their own
fully custom design.

![280group website design for product management books page](https://www.glidedesign.
com/wp-content/uploads/website-design-280group5-1-1.png "Image Title")

![280group website design layout](https://www.glidedesign.com/wp-content/uploads/
website-design-280group6-1-1.png "Image Title")

## More Great Work

![Stepping Stone School](https://www.glidedesign.com/wp-content/uploads/List-800x952.
webp "Stepping Stone School")

Stepping Stone School

###  Twenty campuses, one clear path to schedule a tour

  Featured   Education   Design   Development

![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013.
png "Mongoose")

Mongoose

###  Boosting key events by 25%  with a redesign

  Featured   Education   Technology   Design   Development

![The Meadows Center](https://www.glidedesign.com/wp-content/uploads/meadowscenter-
list@2x-800x952.webp "The Meadows Center")

The Meadows Center

###  Research to support student success

  Featured   Nonprofit   Education   Design   Development