Title: Acton
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 22, 2025

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 Acton

# Competitive MBA program ⏎ for spirited entrepreneurs

![Image](https://www.glidedesign.com/wp-content/uploads/acton-hero-2-1.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Acton

## Competitive MBA program ⏎ for spirited entrepreneurs

 Acton defines business success as living a life of meaning. At GLIDE, we subscribe
to the same attitude when it comes to what we do. On the creative end, they asked
for a website that felt modern, while also calling back to the Socratic principles
upon which their curriculum is built. We eagerly accepted.

 Credits

Creative direction: Drew Lyon
 Project manager: Jessie Ferris Content strategist:
Travis McAshan Lead designer: Marian Brchan

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

Acton defines business success as living a life of meaning. At GLIDE, we subscribe
to the same attitude when it comes to what we do. On the creative end, they asked
for a website that felt modern, while also calling back to the Socratic principles
upon which their curriculum is built. We eagerly accepted.

![Image Title](https://www.glidedesign.com/wp-content/uploads/01-home-1-1.png "Image
Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/04-program-1-1.png"
Image Title")

## Pillars of our design

Whitespace, large typography, high contrast between black and white, subtle blocks
of color to break up the page. Those were the basic pillars of our design. The look
is modern, yet timeless in its simplicity. To capture the lively spirit of debate
in the classroom they cultivate, we wove in candid photos of real students on campus.

The Results section of the site highlights videos testimonials and quotes from Acton
alumni. Their stories make it clear that the lessons they were taught not only made
them better entrepreneurs, but better citizens as well.

As far as the goal of the site goes, they gave us a clear directive: like Socrates,
all they wanted was for visitors to start up a dialogue. There’s no complicated 
application on the site, only a four-line form that materializes after you click“
Let’s Talk”.

![Image](https://www.glidedesign.com/wp-content/uploads/acton-showcase-1-1-2000x727.
png "Image")

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2x-800x952.webp "Smile Express")

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list-redesign@2x-800x952.png "Austin Oral Surgery")

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list-redesign@2x-800x952.webp "Baylor College of Medicine")

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###  Giving to power the future of health

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