Title: Austin Humane Society Author: Travis McAshan Published: May 4, 2022 Last modified: October 20, 2025 --- Austin Humane Society # Saving and transforming animal lives since the 50s ![Image](https://www.glidedesign.com/wp-content/uploads/AHS_hero-image-1.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Austin Humane Society ## Saving and transforming animal lives since the 50s Getting to work with a non-profit dedicated to saving the lives of animals is a literal dream come true for us. Austin Humane Society is the ‘longest-standing no- kill, non-profit pet and adoption center’ in the city, and it was our privilege to make it easier for people to use their website. What we did Featured · Nonprofit · Design · Development Credits Creative direction: Drew Lyon Project manager: Paola Cárdenas Content strategist: Jessica McDaniel Lead designer: Gretchen Bice [Visit website](https://austinhumanesociety.org/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview Getting to work with a non-profit dedicated to saving the lives of animals is a literal dream come true for us. Austin Humane Society is the ‘longest-standing no- kill, non-profit pet and adoption center’ in the city, and it was our privilege to make it easier for people to use their website. [Visit Website](https://austinhumanesociety.org/) ## Post launch results 48 % Organic traffic 103 % Keywords on first page 65 % Keywords in top 100 ![Image Title](https://www.glidedesign.com/wp-content/uploads/AHS_desktop1-1-1000x2307. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/AHS_desktop2-1-1000x2307. png "Image Title") ## A strong foundation With so much going on at AHS, we wanted to hit the highlights, while keeping things digestible to users. That means getting really intentional about what’s included in the primary navigation and what’s featured on each page. Every project starts with a deep dive into information architecture, and this was no exception. By streamlining things, we ensure that the key organizational goals get met first. If you prioritize everything, you prioritize nothing. > The visual of the before and after of our website is shocking. It’s so much easier > to navigate, and I absolutely love the design. > Their ability to make our dream > website a reality was so impressive. > ![Katie Kennedy – SHORT](https://www.glidedesign.com/wp-content/uploads/katie- > kennedy-300x300.jpg "Katie Kennedy – SHORT") > Katie Kennedy > Director of Communications One of the first questions we ask clients is “What are people coming to the site to do?” In this case, they might be adopting, fostering, or donating time and money. Among other things. With this many possible actions to address, we oriented the main nav around these activities. This means users might have to dig a bit for informational content, but they’ll never be more than a click away from the primary actions. ![Image Title](https://www.glidedesign.com/wp-content/uploads/AHS_delight1-1-1000x848. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/AHS_delight2-1-1000x618. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/AHS_delight3-1-1000x565. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/AHS_delight4-1-1000x617. png "Image Title") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/AHS_mobile1-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/AHS_mobile2-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/AHS_mobile3-1.png "Image") ## More Great Work ![National Breast Cancer Foundation](https://www.glidedesign.com/wp-content/uploads/ nbcf-list@2x-800x952.webp "National Breast Cancer Foundation") National Breast Cancer Foundation ### Education and fundraising to help millions affected by breast cancer Featured Healthcare Nonprofit Design Search Development Fractional ![Davis Phinny Foundation](https://www.glidedesign.com/wp-content/uploads/davisphinneyfoundation- list@2x-800x952.png "Davis Phinny Foundation") Davis Phinney Foundation ### 500+ resources shaped into one powerful platform Featured Nonprofit Design Development ![Center for Child Protection](https://www.glidedesign.com/wp-content/uploads/ccp- List-image-800x952.png "Center for Child Protection") Center for Child Protection ### Advocating for every child's safety Featured Nonprofit Design Development