Title: Balcones Recycling Author: Travis McAshan Published: January 16, 2024 Last modified: October 20, 2025 --- Balcones Recycling # Fostering a sustainable future ![Image](https://www.glidedesign.com/wp-content/uploads/balcones-hero.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Balcones Recycling ## Fostering a sustainable future When presented with the opportunity to work with Balcones Recycling, we were super excited as we were united by the shared passion for sustainability and an unwavering commitment to reshaping the narrative around recycling. As a company dedicated to diverting valuable material from the waste stream, Balcones sought to communicate its unique approach through an immersive and purpose-driven website. The project's emphasis was on creating an online space that not only served as a lead generation engine but also positioned Balcones as an authoritative resource for recycling best practices. What we did Design · Development Credits Creative direction: Katie Maguire Project manager: Madeline Seitz Content strategist: Jessica McDaniel Lead designer: Marcin Dmoch [View Website](https://www.balconesrecycling.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview When presented with the opportunity to work with Balcones Recycling, we were super excited as we were united by the shared passion for sustainability and an unwavering commitment to reshaping the narrative around recycling. As a company dedicated to diverting valuable material from the waste stream, Balcones sought to communicate its unique approach through an immersive and purpose-driven website. The project’s emphasis was on creating an online space that not only served as a lead generation engine but also positioned Balcones as an authoritative resource for recycling best practices. [Visit Site](https://www.balconesrecycling.com/) ## Post launch results 925 % Keywords in top 100 422 % Keywords on first page 467 % Organic traffic ![Image Title](https://www.glidedesign.com/wp-content/uploads/balcones-grid1-1-1000x754. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/balcones-grid1-2-1000x754. png "Image Title") ## Revitalizing the brand ⏎ and streamlining the experience The central objective of this comprehensive website redesign was twofold: to not only revitalize it into a vibrant marketing and sales hub but also to seamlessly integrate a new rebrand. Confronting challenges such as an intricate navigation system, SEO gaps, and disjointed hosting for sister brands, we orchestrated a strategic overhaul. This initiative was meticulously crafted to enhance the user experience, offering a more intuitive journey for prospective and current customers, municipalities, and residents seeking insights into recycling services and best practices. > The project went so well, we did it again the following year! The team clearly > understood our objectives and put together a design that exceeded our expectations. > Cannot recommend enough! > ![Alex Gyarfas](https://www.glidedesign.com/wp-content/uploads/alex-gyarfas-300x300. > jpg "Alex Gyarfas") > Alex Gyarfas > Marketing Director Integral features of the revamped website include lead generation capabilities on service pages, tracking, and a video-friendly interface. The design also allows clients to access their portal effortlessly, fostering a user-friendly and interactive experience. By prioritizing these functionalities, Balcones aims to encourage users to sign up for services, explore comprehensive service offerings, and engage with thought leadership content. The result is a digital platform that authentically mirrors Balcones Recycling’s commitment to sustainability while amplifying its brand across the recycling landscape. ![Image Title](https://www.glidedesign.com/wp-content/uploads/balcones-grid2-1-1000x754. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/balcones-grid2-2-1000x754. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/balcones-grid2-3-1000x754. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/balcones-grid2-4-1000x754. png "Image Title") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Mask-group-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Mask-group-2.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Mask-group-3.png "Image") ## More Great Work ![SchoolStatus](https://www.glidedesign.com/wp-content/uploads/schoolstatus-list@ 2x-800x952.webp "SchoolStatus") SchoolStatus ### Six brands unify into one cohesive online experience Featured Education Technology Design Development ![Swindled Podcast](https://www.glidedesign.com/wp-content/uploads/swindled-list- redesign@2x-1-800x952.png "Swindled Podcast") Swindled Podcast ### Popular true crime podcast calling out greed Featured Entertainment Design Development ![The Land Institute](https://www.glidedesign.com/wp-content/uploads/tli-list-800x952. webp "The Land Institute") The Land Institute ### Built to inspire action and grow a global movement Featured Nonprofit Design Development