Baylor College of Medicine
Giving to power the future of health
Baylor College of Medicine is dedicated to improving health through science, scholarship and innovation. Through philanthropic support, they are able to unlock answers to disease, accelerate medical breakthroughs and educate future healthcare leaders. When the opportunity to create a new giving platform for such a worthy mission, we jumped at the chance. We can’t think of a better example of doing meaningful work.
We feel that no one knows their brand better than the people who work with it everyday. This felt like a true collaboration as we were able to work closely with the in-house design team to beautifully translate and expand the Baylor College of Medicine brand.
The average time a person spends on a webpage is less than a minute. Their previous site was text heavy and hard to navigate. We were tasked with breaking up the content so that it could not just hold the audience attention, but inspire them to give.
The work they do at Baylor College of Medicine is complex, but we were able to translate that work and more importantly its impact in a way that inspires the average person to give. With a balance of clean design, good navigation and subtle interactive elements, we couldn’t be more proud of what we delivered.