Title: CabreraToro
Author: Travis McAshan
Published: July 26, 2023
Last modified: October 20, 2025
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CabreraToro
# The wild path to leadership mastery
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
The wild can bring out the best in us. CabreraToro knows that well, and they’ve
been using it as a tool for decades to help leaders hone their craft. But how do
you convince someone to sign up for an expedition in Patagonia or Alaska? How do
you show that you’re legit and that your approach is different from the rest? That’s
where we come in. With CabreraToro’s new website, we make sure that their message
is loud and clear.
[Visit Website](https://cabreratoro.com/)
## Inspiring leaders to take the leap
CabreraToro isn’t just about the expeditions. It’s about the transformation that
comes with them. We wanted the website to reflect that. So we went big on the hero
images, showcasing the breathtaking vistas and the leaders that CabreraToro has
helped. We also made sure that the typography and messaging were on point, conveying
the urgency and importance of taking action. We wanted the site to be a call to
action, a reminder that every leader has the potential to be great.
## Building credibility through design
With decades of experience, CabreraToro has the know-how to back up their claims.
But how do you communicate that to someone who’s never heard of you? We focused
on building credibility through design. The site is clean and professional, with
a layout that’s easy to navigate. The testimonials are front and center, showcasing
the impact that CabreraToro has had on past clients. And we made sure that the call-
to-action buttons were prominently displayed, so that visitors could take the next
step with confidence.
> Their design, project management, and customer service teams are world-class.
> What impressed me most was their culture, they live their values internally and
> with clients, and it shows in the results.
> 
> Joseph Cabrera
> CEO and Founder
CabreraToro’s approach to leadership development is unconventional, to say the least.
They combine the best programming with adventure, taking leaders out of their comfort
zones and into the wild. We wanted to convey that sense of adventure on the site,
with subtle animations that pull the user down the page. We also made sure that
the expeditions and podcast were front and center, so that visitors could see what
makes CabreraToro different. At the end of the day, CabreraToro wanted to make it
easy for leaders to take the leap. That’s why we made sure that the site had everything
they needed to get started, develop grit, and help their teams achieve unwavering
cohesion.
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