Title: CabreraToro Author: Travis McAshan Published: July 26, 2023 Last modified: October 20, 2025 --- CabreraToro # The wild path to leadership mastery ![Image](https://www.glidedesign.com/wp-content/uploads/Cabrera-hero@2x.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) CabreraToro ## The wild path to leadership mastery The wild can bring out the best in us. CabreraToro knows that well, and they’ve been using it as a tool for decades to help leaders hone their craft. But how do you convince someone to sign up for an expedition in Patagonia or Alaska? How do you show that you’re legit and that your approach is different from the rest? That’s where we come in. With CabreraToro’s new website, we make sure that their message is loud and clear. What we did Education · Design · Development Credits Creative direction: Katie Maguire Project manager: Jeff King Content strategist: Jessica McDaniel Lead designer: Gretchen Bice [Visit Website](https://cabreratoro.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview The wild can bring out the best in us. CabreraToro knows that well, and they’ve been using it as a tool for decades to help leaders hone their craft. But how do you convince someone to sign up for an expedition in Patagonia or Alaska? How do you show that you’re legit and that your approach is different from the rest? That’s where we come in. With CabreraToro’s new website, we make sure that their message is loud and clear. [Visit Website](https://cabreratoro.com/) ![Image Title](https://www.glidedesign.com/wp-content/uploads/Cabrera-desktop-1@ 2x-1-1000x1827.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/Cabrera-desktop-2@ 2x-1-1000x1827.png "Image Title") ## Inspiring leaders to take the leap CabreraToro isn’t just about the expeditions. It’s about the transformation that comes with them. We wanted the website to reflect that. So we went big on the hero images, showcasing the breathtaking vistas and the leaders that CabreraToro has helped. We also made sure that the typography and messaging were on point, conveying the urgency and importance of taking action. We wanted the site to be a call to action, a reminder that every leader has the potential to be great. ![Image Title](https://www.glidedesign.com/wp-content/uploads/Cabrera-slider-01@ 2x-1-1000x813.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/Cabrera-slider-02@ 2x-1.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/Cabrera-slider-03@ 2x-1.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/Cabrera-slider-04@ 2x-1.png "Image Title") ## Building credibility through design With decades of experience, CabreraToro has the know-how to back up their claims. But how do you communicate that to someone who’s never heard of you? We focused on building credibility through design. The site is clean and professional, with a layout that’s easy to navigate. The testimonials are front and center, showcasing the impact that CabreraToro has had on past clients. And we made sure that the call- to-action buttons were prominently displayed, so that visitors could take the next step with confidence. > Their design, project management, and customer service teams are world-class. > What impressed me most was their culture, they live their values internally and > with clients, and it shows in the results. > ![Joseph Cabrera](https://www.glidedesign.com/wp-content/uploads/joseph-cabrera- > 300x300.jpg "Joseph Cabrera") > Joseph Cabrera > CEO and Founder CabreraToro’s approach to leadership development is unconventional, to say the least. They combine the best programming with adventure, taking leaders out of their comfort zones and into the wild. We wanted to convey that sense of adventure on the site, with subtle animations that pull the user down the page. We also made sure that the expeditions and podcast were front and center, so that visitors could see what makes CabreraToro different. At the end of the day, CabreraToro wanted to make it easy for leaders to take the leap. That’s why we made sure that the site had everything they needed to get started, develop grit, and help their teams achieve unwavering cohesion. ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Cabrera-mobile-2@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Cabrera-mobile-1@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Cabrera-mobile-3@2x-1.png" Image") ## More Great Work ![The Meadows Center](https://www.glidedesign.com/wp-content/uploads/meadowscenter- list@2x-800x952.webp "The Meadows Center") The Meadows Center ### Research to support student success Featured Nonprofit Education Design Development ![Baylor College of Medicine](https://www.glidedesign.com/wp-content/uploads/bcm- list-redesign@2x-800x952.webp "Baylor College of Medicine") Baylor College of Medicine ### Giving to power the future of health Featured Education Design Development ![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013. png "Mongoose") Mongoose ### Boosting key events by 25% with a redesign Featured Education Technology Design Development