Title: Cancer Choices
Author: Travis McAshan
Published: July 26, 2023
Last modified: October 22, 2025
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Cancer Choices
# Your resource for integrative cancer care
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
Cancer Choices works to help patients find an evidence-based integrative cancer
care programs as well as gives support for family, friends and caregivers. At Glide,
we live to help our clients help others so we were especially excited to work with
people who perform this life-changing service.
[Visit Website](https://cancerchoices.org/)
## Post launch results
71
%
Conversion rate
20
%
Avg. session duration
19
%
Bounce rate
## Bringing a new brand to life
Cancer Choices, formerly Beyond Conventional Cancer Therapies, came to us with a
new name and logo, but little else in terms of brand visuals. That gave our design
team the chance to bring the new identity to life through thoughtful typography,
texture, and layout all while building a seamless user experience. The site needed
more than just a facelift; it needed to make an overwhelming amount of critical
content accessible and easy to manage for both visitors and the Cancer Choices team.
We restructured the site with clear information architecture and transitioned it
to WordPress using custom post types, making content updates far easier for their
internal team. The refreshed design features calming visual elements to support
visitors navigating difficult situations, while improved navigation ensures users
can quickly find the support they need. It’s a site that’s not just more beautiful,
but far more functional and built to serve people when they need it most.
## At a Glance
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