Title: CGS Group
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 22, 2025

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 CGS Group

# Respected manufacturers⏎  of firearm equipment

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-hero-1.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 CGS Group

## Respected manufacturers⏎  of firearm equipment

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Website for Growth Digital Support

We knew this would be a special project as soon as CGS Group started using words
like “mystery” and “occult” to describe their future brand. First, they handed over
a folder of abstract imagery that evoked the darkness and chaos below the surface
of a seemingly calm world. Horned beasts, hellfire, geometric symbols, things like
that. The client shared a tagline they’d been kicking around: “We find Order from
Chaos,” it read. From there, we were off and running. They gave us the freedom create
something that would help define their brand.

 [Visit Site](https://cgsgroup.com/)

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-01-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-02-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-03-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-04-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-05-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-06-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-layout-06-1.png "Image")

## A company calling card

When it came to designing the site, we stayed true to the brand ideas described 
above. Darkness, distortion, triangles, and hellfire. Dig a little deeper, though,
and you find a natural order to things. As it should, the site experience evokes
their personality without sacrificing functionality.

> We wanted an obvious departure from the norm and they were  thrilled to handle
> it.
> Bobby West
> Chief Operating Officer

In the end, the site serves as a showcase for their expertly conceived products 
and a home for their powerful new brand. Visitors quickly learn what makes CGS products
unique, before locating a nearby dealer. Speaking of, the site also serves as a 
tool to attract dealers to stock CGS goods. Every audience is addressed.

![Image](https://www.glidedesign.com/wp-content/uploads/cgs-showcase-1-2000x870.
png "Image")

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