Title: Chariot Energy
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 22, 2025

---

 Chariot Energy

# Better power has arrived

![Better power has <span>arrived</span>](https://www.glidedesign.com/wp-content/
uploads/chariot-hero-1-3.png "Better power has <span>arrived</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

A great website is borne out of a strong mission and a powerful brand. For Chariot
Energy, a solar power company, the mission was undeniable but the brand was in its
infancy at project kick-off. Due to the timing, we started creating medium fidelity
prototypes while the Butler Bros, an Austin branding agency, got to work on building
their identity.

 [Visit Website](https://chariotenergy.com/)

## Post launch results

 18

%

Website traffic

 67

%

Desktop traffic

![chariot website design showcase](https://www.glidedesign.com/wp-content/uploads/
chariot-showcase-1-1.png "Image")

## Fast prototyping

Typically, we move from medium-fidelity designs into full-color comps once the first
few pages are approved. But with this project, we flipped the script. Knowing a 
full brand identity was still in the works, we built out every page in grayscale,
using placeholder images to hold space while the branding team finalized direction.
It let us stay on schedule for a fast-approaching launch, even without knowing the
final name or visual system until a month in. Once those brand elements arrived,
applying the sunny, sky-inspired palette to our designs felt like a creative exhale—
and brought the whole site to life.

> Brooke and team are always SO  helpful- and quick!  We have gotten great feedback
> on our website.
> Christine Orlando
> Marketing Manager

On the functionality side, a smooth customer sign-up flow was non-negotiable. We
worked closely with a third-party integration and researched cart experiences across
industries, distilling the best ideas into a clean, three-step process. It builds
momentum without friction, making it easier for new customers to get started—and
giving the brand a better chance to grow right out of the gate.

![chariot website homepage layout](https://www.glidedesign.com/wp-content/uploads/
chariot-layout-01-1-1.png "chariot website homepage layout")

![chariot website layout](https://www.glidedesign.com/wp-content/uploads/chariot-
layout-02-1-1.png "chariot website layout")

## More Great Work

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redesign@2x-1-800x952.png "Swindled Podcast")

Swindled Podcast

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  Featured   Entertainment   Design   Development

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webp "SenSource")

SenSource

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webp "Maya Smart")

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