Title: Circuit of the Americas Author: GLIDE Support Published: August 18, 2023 Last modified: October 20, 2025 --- Circuit of the Americas # Bounce rate drops by 53% with revamped navigation and UX ![Image](https://www.glidedesign.com/wp-content/uploads/cota-hero@2x.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Circuit of the Americas ## Bounce rate drops by 53% with revamped navigation and UX Formula 1. ZZ Top. Moto GP. Wu Tang. Take your pick of the best motorsports and entertainment options at Circuit of the Americas—located in beautiful Austin, Texas. It’s been ten years now since their winding race track was laid, which means it was time for their website to match the extreme growth they’ve seen over the years. GLIDE partnered with CotA to spearhead a complete site redesign and build. What a thrill. What we did Featured · Entertainment · Design · Development · Support Credits Creative direction: Drew Lyon Project management: Kimberly Yount Content Strategist: Jessica McDaniel Lead Designer: Marian Brchan [Visit website](https://circuitoftheamericas.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What we did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) [Support](https://www.glidedesign.com/work?work-type=digital-support-services) Overview Formula 1. ZZ Top. Moto GP. Wu Tang. Take your pick of the best motorsports and entertainment options at Circuit of the Americas—located in beautiful Austin, Texas. It’s been ten years now since their winding race track was laid, which means it was time for their website to match the extreme growth they’ve seen over the years. GLIDE partnered with CotA to spearhead a complete site redesign and build. What a thrill. [Visit website](https://circuitoftheamericas.com/) ## Post launch results 83 % Keywords in first page 118 % Organic traffic 109 % Keywords in top 100 ![Image Title](https://www.glidedesign.com/wp-content/uploads/cota-desktop-1@2x- 1-1000x2079.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/cota-desktop-2@2x- 1-1000x2079.png "Image Title") ## Events FTW No matter what time of year you visit the Circuit of the Americas website, you’ll be greeted by a host of exciting event options. Concerts, bike nights, and of course, motorsports. The primary objective of the site is to sell tickets, after all, so we prioritized showcasing upcoming events over general venue info. Save that for the offseason. Oh wait, there isn’t one. In addition to scheduled events, there are plenty of year-round experiences to highlight. After much testing and experimentation, we built a multi-level navigation bar that uses branded logos to draw attention to their amusement park, carting, and camping experiences—among others. This site features one of the more dense information architectures we’ve worked on, and navigating that complexity is our favorite kind of challenge. This project kicked off a little over six months before the 2022 Formula 1 Aramco United States Grand Prix was coming to Circuit of the Americas. That meant the pressure was on to get a new site designed, developed, quality assured, and most importantly, selling tickets, well ahead of the big weekend. Month after month we hit our milestones and are pleased to announce a successful launch a full 30 days before the race! Start your engines. ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-01@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-02@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-03@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-04@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-05@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-06@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/cota-slider-07@2x-1.png " Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/cota-mobile-1@2x-1.png " Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/cota-mobile-2@2x-1.png " Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/cota-mobile-3@2x-1.png " Image") ## More Great Work ![Swindled Podcast](https://www.glidedesign.com/wp-content/uploads/swindled-list- redesign@2x-1-800x952.png "Swindled Podcast") Swindled Podcast ### Popular true crime podcast calling out greed Featured Entertainment Design Development ![Geodis Park](https://www.glidedesign.com/wp-content/uploads/geodis-list@2x-800x952. webp "Geodis Park") Geodis Park ### Revamping the experience of Nashville SC’s home Featured Entertainment Design Development ![Q2 Stadium](https://www.glidedesign.com/wp-content/uploads/q2-list@2x-800x952. webp "Q2 Stadium") Q2 Stadium ### The home of Austin FC now has its own digital presence Featured Entertainment Design Development Support