Title: Clorox Pool & Spa Author: Travis McAshan Published: July 26, 2023 Last modified: October 20, 2025 --- Clorox Pool & Spa # The pool and spa care experts ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-Mockup. png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Clorox Pool & Spa ## The pool and spa care experts We were thrilled to team up with Clorox Pool for the second time to give their website a refreshing update. As a household name, we knew that maintaining the familiar user experience from the original site was important, while also infusing the bright and playful feel of their new brand. We had a blast incorporating subtle yet fun movement with product bubbles and moving icons, adding a touch of whimsy to the site’s professional design. What we did Design · Development · Support Credits Creative direction: Drew Lyon Project manager: Paola Cárdenas Content strategist: Jessica McDaniel Lead designer: Marcin Dmoch [Visit Website](https://www.cloroxpool.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview We were thrilled to team up with Clorox Pool for the second time to give their website a refreshing update. As a household name, we knew that maintaining the familiar user experience from the original site was important, while also infusing the bright and playful feel of their new brand. We had a blast incorporating subtle yet fun movement with product bubbles and moving icons, adding a touch of whimsy to the site’s professional design. [Visit Website](https://www.cloroxpool.com/) ## Post launch results 34 % Users 32 % Sessions 37 % Pageviews ![Image Title](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa- desktop1-1-1000x2875.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa- desktop2-1-1000x2471.png "Image Title") ## Finding harmony between old and new While the technical side of things was a breeze, one of our biggest challenges was ensuring that the new site maintained its welcoming and approachable tone. We needed the redesign to maintain a familiar user experience from the original site, while incorporating the bright feel of the new spa sub-brand. We wanted to showcase the spa products in a way that felt approachable and friendly, while still being professional. To achieve this, we leaned into a lot of subtle, fun movement with the product bubbles and moving icons, creating an engaging and playful user experience. We also updated the design to be more visually appealing and modern. > They found creative solutions that saved us time and money and got us to the > finish line on time and on budget. Front-end, back-end, they do beautiful work > and launched our site without a hitch. > ![Israel Saari – SHORT – GOOGLE](https://www.glidedesign.com/wp-content/uploads/ > israel-saari-300x300.jpg "Israel Saari – SHORT – GOOGLE") > Israel Saari > Sr. Product Manager, eBusiness We know that pool and spa maintenance can be a daunting task for many homeowners, so we wanted to make sure that the site felt like a helpful friend rather than a daunting chore. By leaning into our team’s playful spirit and Clorox Pool and Spa’s commitment to client experience, we were able to create a site that was both professional and approachable, while informative and enjoyable to use. ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-cropped- 1-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-cropped- 2-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-cropped- 5-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-cropped3- 1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-cropped4- 1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-mobile1- 1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-mobile2- 1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/clorox-pool-and-spa-mobile3- 1.png "Image") ## More Great Work ![Kissing Tree](https://www.glidedesign.com/wp-content/uploads/kissingtree-list@ 2x-1-800x952.webp "Kissing Tree") Kissing Tree ### An active adult community for 55 and better Featured Design Development Support ![Maya Smart](https://www.glidedesign.com/wp-content/uploads/mayasmart-list@2x-800x952. webp "Maya Smart") Maya Smart ### Helping parents raise kids who thrive Featured Education Design Development ![Geoforce](https://www.glidedesign.com/wp-content/uploads/geoforce-list@2x-800x952. webp "Geoforce") Geoforce ### Tracking made easy Featured Technology Design Development