Title: Cornerstone Caregiving
Author: GLIDE Support
Published: August 21, 2024
Last modified: October 20, 2025

---

 Cornerstone Caregiving

# Supporting lead gen for hundreds of locations

![Supporting lead gen for <span>hundreds of locations</span>](https://www.glidedesign.
com/wp-content/uploads/cornerstone-cargiving-hero.png "Supporting lead gen for <
span>hundreds of locations</span>")

## Overview

###  Background

Cornerstone Caregiving is all about providing compassionate, in-home care services
for seniors, ensuring they can live comfortably and independently in their golden
years.

###  Problem

Cornerstone’s old digital platform did not support growth. The website was difficult
for team members to manage and challenging for users to find a nearby location and
request care.

###  Solution

Two-fold. First, build a backend solution where adding new locations is intuitive
for all. Second, design a frontend experience that asks visitors to identify their
needs, then guides them to action.

## Post launch metrics

 88

%

Conversion rate

 90.7

%

More leads

 40.7

%

Month-over-month growth

  [Visit website](https://cornerstonecaregiving.com/)

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-Col_-1-1-1000x1275.png "Image Title")

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-1-2@2x-1000x1175.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/cornerstone-cargiving-Image-2@
2x.png)

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-3-1-1000x1176.png "Image Title")

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-3-2@2x-1000x1176.png "Image Title")

## **Designing a scalable infrastructure**

Cornerstone Caregiving needed a website that could keep pace with their incredible
expansion, while also being adaptable for future growth. One of the most unique 
aspects of this project was designing a scalable infrastructure to onboard new locations
without breaking a sweat—manually cloning web pages just wasn’t going to cut it.
To tackle this, we implemented a dynamic template system, allowing Cornerstone Caregiving’s
team to easily add new locations with consistent design and functionality. No more
duplicated effort or room for human error—just a streamlined process that’s ready
to scale as fast as they are!

Our main goal for Cornerstone Caregiving? Conversions! From optimizing calls-to-
action on service pages to creating easy-to-navigate career sections, we focused
on making every interaction count. Whether visitors are exploring care options for
a loved one or applying for a caregiver role, we ensured the path to conversion 
is simple, clear, and effective. We also laid the groundwork for future SEO growth,
so Cornerstone Caregiving can continue to expand its reach and impact with ease.

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-6-1-1000x1176.png "Image Title")

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-6-2@2x-1000x1175.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/cornerstone-cargiving-image-5@
2x.png)

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-4-1.png "Image Title")

![Cornerstone Caregiving](https://www.glidedesign.com/wp-content/uploads/cornerstone-
cargiving-col_-4-2.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/cornerstone-cargiving-image-7@
2x.png)

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