Crossmark Global Investments
Offering investors solutions that align with their values
Crossmark was an early advocate of socially responsible investing, and they asked us to bring that to the forefront of their new website. Armed with some powerful new branding assets, we set out to design a modern site with a real sense of purpose.
We selected natural imagery that evokes a sense of wonder and relates to their environmentally aware investment options. The page body consists of a series of diagonal lines that drive attention down the page, while also referencing their name.
Articulation of complex concepts
Interior pages use custom graphics and iconography to articulate complex concepts. Lofty ideas are paired with detailed information about their strategies. Other sections include a collection of industry commentary and clean grid of team member profiles.
At the bottom of each page, visitors are confronted with a concise call to action. We’re proud to say that their character really comes through on the page.
The new website was a combination of two previous sites and coming together with this new site design lowered the bounce rate of both and increased on site engagement.