Crossmark Global Investments

Offering investors solutions that align with their values

Crossmark was an early advocate of socially responsible investing, and they asked us to bring that to the forefront of their new website. Armed with some powerful new branding assets, we set out to design a modern site with a real sense of purpose.

We selected natural imagery that evokes a sense of wonder and relates to their environmentally aware investment options. The page body consists of a series of diagonal lines that drive attention down the page, while also referencing their name.

(Drag or swipe left/right on the images below to see more layouts.)

Home
Solutions
Institutional
Resources
About
Team List
Team Detail
Contact
Interior pages use custom graphics and iconography to articulate complex concepts. Lofty ideas are paired with detailed information about their strategies. Other sections include a collection of industry commentary and clean grid of team member profiles.

At the bottom of each page, visitors are confronted with a concise call to action. We’re proud to say that their character really comes through on the page.

Post-launch Results

The new website was a combination of two previous sites and coming together with this new site design lowered the bounce rate of both and increased on site engagement.

+36% Pages per Session +50% Avg. Session Duration -37% Bounce Rate
Last 30 days / year over year

You and your team were awesome to work with, produced an incredible website, helped us stay on budget and on time, and did it all while maintaining a great relationship.

– Andrew J. Jacobson, Chief Operating Officer, Crossmark Global Investments