Title: Echoes Magazine
Author: GLIDE Support
Published: October 15, 2025
Last modified: October 16, 2025

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 Echoes Magazine

# a platform for reflective storytelling

![Image](https://www.glidedesign.com/wp-content/uploads/echoes-magazine-mainimage.
jpg "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Echoes Magazine

## a platform for reflective storytelling

 Echoes is the H. E. Butt Foundation’s online magazine, sharing stories that inspire
reflection and community connection. The site plays a key role in advancing the 
Foundation’s mission by deepening engagement with alumni, faith leaders, and new
audiences across Texas.

What we did

 Nonprofit · Design · Development

 Credits

Creative direction: George Irwin
 Project management: Jessie Ferris Content strategist:
Jessica McDaniel Lead designer: Gretchen Bice

## Overview

###  Background

Echoes is the H. E. Butt Foundation’s online magazine, sharing stories that inspire
reflection and community connection. The site plays a key role in advancing the 
Foundation’s mission by deepening engagement with alumni, faith leaders, and new
audiences across Texas.

###  Problem

The previous site struggled to keep up with Echoes’ vision. Stories were hard to
find, archives were difficult to browse, and the subscription process created friction.
Content felt static, making it harder to draw readers in and keep them coming back.

###  Solution

GLIDE partnered with the Foundation to create a dynamic, reader-first experience
that puts storytelling front and center. We rebuilt Echoes on a flexible, scalable
platform with intuitive navigation, robust search and filtering, and immersive page
designs that give every story room to shine.

 [Visit website](http://echoes.hebfdn.org)

![Image Title](https://www.glidedesign.com/wp-content/uploads/echoes-magazine-row1-
a-1000x691.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/echoes-magazine-row1-
b-1000x691.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/echoes-magazine-row2.png)

## **Drawing in readers, boosting engagement**

Echoes needed to feel like more than an online magazine — it needed to feel alive.
We designed a site that uses big imagery, multimedia storytelling, and thoughtfully
placed calls to action to invite readers deeper into the content. Improved navigation
and thematic filters make it easier for users to find stories that resonate, whether
they’re alumni looking for Canyon updates or new readers discovering Echoes for 
the first time.

The new Echoes site is faster, more immersive, and built to grow with the publication.
Early testing showed significant gains in user success when finding stories, subscribing,
and browsing archives. Content editors now have a powerful toolkit to publish multimedia-
rich features without relying on developers, enabling them to keep the site fresh
and relevant.

![Image Title](https://www.glidedesign.com/wp-content/uploads/echoes-magazine-row3-
a-1000x613.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/echoes-magazine-row3-
b-1000x613.png "Image Title")

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