Title: Geodis Park
Author: GLIDE Support
Published: September 26, 2024
Last modified: October 20, 2025

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 Geodis Park

# Revamping the  experience of Nashville SC’s home

![Image](https://www.glidedesign.com/wp-content/uploads/geodis-hero@2x.webp "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Geodis Park

## Revamping the  experience of Nashville SC’s home

 At the heart of Nashville, Geodis Park is more than just a stadium; it's a cultural
landmark that brings fans and communities together under the banner of soccer. With
a focus on user experience and seamless engagement, Geodis Park needed a digital
revamp that could bring the same vibrant energy found on match days to their online
presence. We were thrilled to partner with the team on a mission to create a website
that captures the essence of the stadium while offering fans an intuitive, interactive
experience that mirrors the excitement of being there live.

What we did

 Featured · Entertainment · Design · Development

 Credits

Creative direction: Drew Lyon
 Project management: Paola Cárdenas Content strategist:
Jessica McDaniel Lead designer: Marian Brchan

 [Visit website](https://geodispark.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What we did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

At the heart of Nashville, Geodis Park is more than just a stadium; it’s a cultural
landmark that brings fans and communities together under the banner of soccer. With
a focus on user experience and seamless engagement, Geodis Park needed a digital
revamp that could bring the same vibrant energy found on match days to their online
presence. We were thrilled to partner with the team on a mission to create a website
that captures the essence of the stadium while offering fans an intuitive, interactive
experience that mirrors the excitement of being there live.

 [Visit website](https://geodispark.com/)

## Post Launch Results

 20.2

%

Bounce rate

 2.1

Views per user

 2:57

Average session duration

![](https://www.glidedesign.com/wp-content/uploads/geodis-body-01@2x-1024x634.webp)

![Image Title](https://www.glidedesign.com/wp-content/uploads/geodis-body-02-01@
2x-1000x1181.webp "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/geodis-body-02-02@
2x-1000x1181.webp "Image Title")

## Blending usability with experience

Designing for Geodis Park wasn’t just about aesthetics—it was about ensuring that
every interaction felt as intuitive and thrilling as attending a match. From creating
visually appealing landing pages to integrating interactive maps and forms, we combined
creativity with practical usability. We tackled everything from crafting engaging,
immersive user journeys for ticketing, to designing an interactive stadium map with
geo-targeting capabilities for parking and navigation, all while maintaining full
compliance with WCAG 2.0 accessibility standards.

> Our organic search traffic has increased, showing an  immediate improvement in
> SEO results . GLIDE® provided creative solutions to gaps in our website’s navigability.
> Nicole Leonard
> Digital Platforms Manager

To drive engagement and conversions, we built a lightning-fast, fully optimized 
platform with SEO best practices at its core. We integrated third-party applications
like Google Analytics and Tag Manager to track user behavior and provide the team
with actionable data to refine their strategy over time. With streamlined content
and a focus on performance, we delivered a website that’s not only visually stunning
but designed to captivate and convert users efficiently.

![](https://www.glidedesign.com/wp-content/uploads/geodis-body-03@2x-1024x629.webp)

![](https://www.glidedesign.com/wp-content/uploads/geodis-body-04-mobile@2x-1024x629.
webp)

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webp "Q2 Stadium")

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