Title: Germania Insurance
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

---

 Germania Insurance

# The first choice⏎  for insurance in Texas

![The <span>first choice</span><br> for insurance in <span>Texas</span>](https://
www.glidedesign.com/wp-content/uploads/germania-hero-2.png "The <span>first choice
</span><br> for insurance in <span>Texas</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

When you think about insurance companies, loyalty isn’t always the first word that
comes to mind. However, the more we talked to Germania leading up to their redesign,
the more we understood how committed they’ve been to helping rural Texas communities
grow and prosper for over 100 years. Any company that cares about Texans as much
as Germania is a company GLIDE is thrilled to work with.

## At a Glance

![germania home page layout](https://www.glidedesign.com/wp-content/uploads/germania-
layout-01-1-1.png "Image")

![germania our insurance products page layout](https://www.glidedesign.com/wp-content/
uploads/germania-layout-02-1-1.png "Image")

![germania find an agent page layout](https://www.glidedesign.com/wp-content/uploads/
germania-layout-03-1-1.png "Image")

![germania locations section design preview](https://www.glidedesign.com/wp-content/
uploads/germania-layout-04-1-1.png "Image")

## Starting with the end ⏎ in mind

Our first goal with the Germania redesign was to bring their trusted, long-standing
brand into a modern digital experience. We leaned into authentic, local imagery 
paired with clear messaging that reflects their values. The result is a site that
feels fresh but still grounded in the credibility they’ve built over time.

With a wide range of product offerings, organizing the content was key. We built
a robust dropdown navigation for users who know what they’re looking for and added
visual tiles with custom icons to help others quickly explore their options. It’s
a flexible system that supports both confident decision-makers and those still browsing.

A standout feature is the new ‘Find an Agent’ tool. Instead of a static text list,
we built a map-based search that filters agents by zip, city, or county. It’s a 
more intuitive way to connect users with local reps, which is critical in such a
relationship-driven business. With improved mobile optimization and UX, the site
now supports stronger engagement, higher SEO performance, and a clearer path to 
conversion.

![germania website design showcase](https://www.glidedesign.com/wp-content/uploads/
germania-showcase-1-1.png "Image")

## More Great Work

![SchoolStatus](https://www.glidedesign.com/wp-content/uploads/schoolstatus-list@
2x-800x952.webp "SchoolStatus")

SchoolStatus

###  Six brands unify into one cohesive online experience

  Featured   Education   Technology   Design   Development

![Davis Phinny Foundation](https://www.glidedesign.com/wp-content/uploads/davisphinneyfoundation-
list@2x-800x952.png "Davis Phinny Foundation")

Davis Phinney Foundation

###  500+ resources shaped into one powerful platform

  Featured   Nonprofit   Design   Development

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-list@2x-800x952.
png "Shiner")

Shiner

###  Texas’s oldest independent brewery

  Featured   Entertainment   Design   Development