Title: GoodCitizen
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

---

 GoodCitizen

# Good organizations ⏎  need great leaders

![Image](https://www.glidedesign.com/wp-content/uploads/goodciziten-hero@2x-1.png"
Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 GoodCitizen

## Good organizations ⏎  need great leaders

 What happens when a values-led company like GLIDE teams up with a Public Benefit
Corp like GoodCitizen? Do you remember those old Red Bull commercials? It’ll give
you wings! Seriously though, it’s no exaggeration to say that GLIDE and GC are a
match made in business heaven. That’s why we were over the moon when they asked 
for a new site that captured the boldness of their mission. And they wanted it fast.

What we did

 Design · Development · Support

 Credits

Creative direction: Drew Lyon
 Project manager: Jessica McDaniel Content strategist:
Jessica McDaniel Lead designer: Marian Brchan

 [Visit Website](https://www.goodcitizen.com/)

 [Let's talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
[Support](https://www.glidedesign.com/work?work-type=digital-support-services)

Overview

What happens when a values-led company like GLIDE teams up with a Public Benefit
Corp like GoodCitizen? Do you remember those old Red Bull commercials? It’ll give
you wings! Seriously though, it’s no exaggeration to say that GLIDE and GC are a
match made in business heaven. That’s why we were over the moon when they asked 
for a new site that captured the boldness of their mission. And they wanted it fast.

 [Visit Website](https://www.goodcitizen.com/)

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/goodcitizen-layout-01-1-
1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/goodcitizen-layout-02-1-
1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/goodcitizen-layout-03-1-
1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/goodcitizen-layout-08-1-
1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/goodcitizen-layout-10-1-
1.png "Image")

## Moving fast without cutting corners

We have a well-established design and development process, but we also stay flexible
when it counts. With GoodCitizen, we adjusted timelines to support their launch 
strategy. They were eager to roll out their new branding, so we skipped wireframes
and jumped straight into full-fidelity design. Thankfully, the initial concepts 
landed well and we were able to move quickly into build.

> GLIDE helped translate our vision for our new company into a beautiful, bold, 
> brand-amplifying web presence, while also ensuring the  highest level  of functionality
> and user experience.
> ![Max Scoular](https://www.glidedesign.com/wp-content/uploads/max-scoular-300x300.
> jpg "Max Scoular")
> Max Scoular
> Board Chair

While visual design has some room for improvisation, complex functionality does 
not. As an Executive Search firm, GoodCitizen needed a way for candidates to submit
information that could sync seamlessly with a third-party platform. We developed
this custom feature in parallel with the rest of the build, right up to launch. 
It’s still early to measure performance, but the immediate impact is clear. The 
new site captures not only the caliber of their work, but the ripple effect of their
mission-driven clients.

![Image](https://www.glidedesign.com/wp-content/uploads/goodcitizen-showcase-1-1.
png "Image")

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![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-list@2x-800x952.
png "Shiner")

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NAMI")

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