Title: iotaMotion Author: Travis McAshan Published: March 14, 2022 Last modified: October 20, 2025 --- iotaMotion # Technology to help people⏎ suffering from hearing loss ![Image](https://www.glidedesign.com/wp-content/uploads/iota-hero-image@2x-1.png" Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) iotaMotion ## Technology to help people⏎ suffering from hearing loss We stay on the cutting edge by working with clients that do revolutionary work in their field. iotaMotion has created a robotic-assisted platform to make cochlear implants viable for more of the 6+ million people that suffer from severe hearing loss. Their system improves precision and reduces variability in this surgical procedure. As usual, It was up to us to help introduce this exciting new tech to the world in the form of a website. What we did Featured · Design · Development Credits Creative direction: Drew Lyon Project manager: Paola Cárdenas Content strategist: Jessica McDaniel Lead designer: Gretchen Bice [ Visit Website](https://iotamotion.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) [Support](https://www.glidedesign.com/work?work-type=digital-support-services) Overview We stay on the cutting edge by working with clients that do revolutionary work in their field. iotaMotion has created a robotic-assisted platform to make cochlear implants viable for more of the 6+ million people that suffer from severe hearing loss. Their system improves precision and reduces variability in this surgical procedure. As usual, It was up to us to help introduce this exciting new tech to the world in the form of a website. [Visit Website](https://iotamotion.com/) ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/iotadelight1@2x-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/iotadelight2@2x-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/iotadelight3@2x-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/iotadelight4@2x-1.png "Image") ## Demonstrating value Fortunately, the trend of websites using autoplay sound went the way of Myspace. Instead, to convey a sense of vibrancy and pulsation, we added a visual ripple behind the main hero image. Subtle movement combined with their vibrant brand yellow makes for a strong first impression. > Their team is responsive, genuinely cares about our goals, and go above and beyond. > Staying on top of trends and exploring new strategies to drive results has made > a huge difference. > ![Emily Allen – SHORT](https://www.glidedesign.com/wp-content/uploads/emily-allen- > 300x300.jpg "Emily Allen – SHORT") > Emily Allen > Director of Consumer and Hospital Marketing The first thing a website needs to do is demonstrate how a product or service or idea solves an existing problem. In this case, we go out of our way to state the facts (6.3 million people suffer from moderate to severe hearing loss), followed by metrics that back up how iotaMotion will make this challenging procedure more viable for more people (i.e. 78% reduction in insertion force variation). We tailored the primary site navigation around the three core audiences our client wanted to address. By calling out Surgeons, Patients, and Hospitals, we’re able to immediately funnel visitors to the content that’s most relevant to them. Relevancy = conversion. ![Image Title](https://www.glidedesign.com/wp-content/uploads/desktop1@2x-2-1000x2307. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/desktop2@2x-2-1000x2305. png "Image Title") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/mobile1@2x-2.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/mobile2@2x-2.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/mobile3@2x-1.png "Image") ## More Great Work ![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013. png "Mongoose") Mongoose ### Boosting key events by 25% with a redesign Featured Education Technology Design Development ![SchoolStatus](https://www.glidedesign.com/wp-content/uploads/schoolstatus-list@ 2x-800x952.webp "SchoolStatus") SchoolStatus ### Six brands unify into one cohesive online experience Featured Education Technology Design Development ![Prodigy Commerce](https://www.glidedesign.com/wp-content/uploads/prodigy-list@ 2x-800x952.webp "Prodigy Commerce") Prodigy Commerce ### A powerful ecomm solution for Wordpress Featured Technology Design Development