Title: KIPP Texas
Author: Travis McAshan
Published: January 11, 2024
Last modified: October 20, 2025
---
KIPP Texas
# Inspiring minds and shaping futures
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
KIPP Texas presented unique challenges. From streamlining navigation to showcasing
campaign messages, our task was to transform pain points into portals of growth.
In a dance of pixels and code, we revamped the site, providing prospective and existing
families with an immersive journey into the world of KIPP Texas.
[Visit Website](https://kipptexas.org/)
## Post launch results
26
%
Click to call
48.8
%
Organic shopping traffic
46
%
Referral traffic
## Empowering through interaction
The redesign wasn’t just about aesthetics; it was a strategic endeavor to amplify
KIPP Texas’ voice. Prospective families, staff, and community members needed find
a haven within the pages of “About,” “Why KIPP Texas,” “Our Schools,” and more.
Each section, meticulously crafted, now offers a gateway to understanding KIPP Texas’
values, leadership, and the profound impact it makes on young lives.
> We’ve noticed that people stay longer on our website and venture to other pages
> before exiting, which is indicative of the UX improvement that GLIDE’s work has
> accomplished.
> 
> Cat Thorne
> Deputy Chief of Communications and Marketing
Our collaboration with KIPP Texas is a testament to the transformative power of
education. Every click, every scroll is an invitation into a world where learning
transcends boundaries, and community fosters growth. Our journey with KIPP Texas
is a shared odyssey, and we’re honored to be the architects of their digital narrative.
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