Title: National Breast Cancer Foundation
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025
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National Breast Cancer Foundation
# Education and fundraising to help millions affected by breast cancer
![Education and fundraising to help millions affected by breast cancer](https://www.glidedesign.com/wp-content/uploads/2021/05/work-detail-image-1.webp"
Education and fundraising to help millions affected by breast cancer")
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
When the opportunity to design and build a new website for the National Breast Cancer
Foundation came our way, we were not going to take no for an answer. This has GLIDE
dream project written all over it—a non-profit with a national reach that saves
the lives of women? What a perfect encapsulation of our mission to help people who
help others. Let’s go!
[Visit Website](https://www.nationalbreastcancer.org/)
## Post launch results
14
%
Website traffic
28
%
Desktop traffic
34
%
Mobile traffic
## At a Glance
## More than one path to support
When you think about a website for a charity or non-profit, you think, how can we
maximize donations? And yes, that’s one very important goal of the website, but
it wasn’t the only one. A huge portion of their traffic comes from people looking
for information about breast cancer. Knowing how to perform a self-exam or where
to get a free mammogram is just as important to their mission as the funding that
makes it possible. That’s why we made the primary call-to-action on the homepage‘
Find Support’.
> Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over
> year. Their co-management of SEO and web design integrates seamlessly and has
> made a massive difference for our team.
> 
> Jennifer Garza
> Director of Marketing
This was a large-scale project with hundreds of pages to either create or migrate
so we planned on an extended timeline. That said, we knew the timeline could not,
under any circumstances, go past September. Why? Because in October—Breast Cancer
Awareness Month—site traffic spikes and we wanted to make sure all those new and
returning visitors would have the best experience possible. Sure enough, thanks
to lots of hard work on both sides, we launched September 26th. Hooray! We couldn’t
be more proud of our part in helping NBCF support women.
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