Title: National Breast Cancer Foundation Author: Travis McAshan Published: May 6, 2021 Last modified: October 20, 2025 --- National Breast Cancer Foundation # Education and fundraising to help millions affected by breast cancer ![Image](https://www.glidedesign.com/wp-content/uploads/2021/05/work-detail-image- 1.webp "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) National Breast Cancer Foundation ## Education and fundraising to help millions affected by breast cancer When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go! What we did Featured · Healthcare · Nonprofit · Design · Search · Development · Fractional Credits Creative direction: Drew Lyon Project manager: Katie Zuniga Content strategist: Jessica McDaniel Lead designer: Marian Brchan [Visit website](https://www.nationalbreastcancer.org/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go! [Visit Website](https://www.nationalbreastcancer.org/) ## Post launch results 14 % Website traffic 28 % Desktop traffic 34 % Mobile traffic ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-01-1-e1637179296100- 1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-02-1-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-03-1-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-07-2-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-09.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-10.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-11.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-12.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-13.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-14.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-15.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-16.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-layout-17.png "Image") ## More than one path to support When you think about a website for a charity or non-profit, you think, how can we maximize donations? And yes, that’s one very important goal of the website, but it wasn’t the only one. A huge portion of their traffic comes from people looking for information about breast cancer. Knowing how to perform a self-exam or where to get a free mammogram is just as important to their mission as the funding that makes it possible. That’s why we made the primary call-to-action on the homepage‘ Find Support’. > Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over > year. Their co-management of SEO and web design integrates seamlessly and has > made a massive difference for our team. > ![Jennifer Garza – CLUTCH](https://www.glidedesign.com/wp-content/uploads/jennifer- > garza-300x300.jpg "Jennifer Garza – CLUTCH") > Jennifer Garza > Director of Marketing This was a large-scale project with hundreds of pages to either create or migrate so we planned on an extended timeline. That said, we knew the timeline could not, under any circumstances, go past September. Why? Because in October—Breast Cancer Awareness Month—site traffic spikes and we wanted to make sure all those new and returning visitors would have the best experience possible. Sure enough, thanks to lots of hard work on both sides, we launched September 26th. Hooray! We couldn’t be more proud of our part in helping NBCF support women. ![Image](https://www.glidedesign.com/wp-content/uploads/nbcf-showcase-1-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/2022/05/mobile-image-1.webp" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/2022/05/mobile-image-2.webp" Image") ## More Great Work ![Dallas Children’s Advocacy Center](https://www.glidedesign.com/wp-content/uploads/ List-Image-1-800x952.png "Dallas Children’s Advocacy Center") Dallas Children’s Advocacy Center ### Designed to drive engagement and amplify impact Featured Nonprofit Design Development ![The Land Institute](https://www.glidedesign.com/wp-content/uploads/tli-list-800x952. webp "The Land Institute") The Land Institute ### Built to inspire action and grow a global movement Featured Nonprofit Design Development ![NAMI](https://www.glidedesign.com/wp-content/uploads/nami-list-800x1019.webp " NAMI") NAMI GSC ### A clearer path to help for a community that needs it most Featured Nonprofit Design Development