Title: National Painting Group Author: Travis McAshan Published: July 26, 2023 Last modified: October 20, 2025 --- National Painting Group # Creating inspiring spaces ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Mockup.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) National Painting Group ## Creating inspiring spaces We had the privilege of collaborating with the National Painting Group, a collective of four reputable brands – Imperial Painters, Foothills Painting, Elkhorn Painting, and Michigan Painting – to bring their online presence to new heights. This was definitely not a cookie-cutter project and we were excited to roll up our sleeves. Credits Creative direction: Katie Maguire Project manager: Jessie Ferris Content strategist: Jessica McDaniel Lead designer: Marcin Dmoch [Visit Website](https://foothillspainting.co/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview We had the privilege of collaborating with the National Painting Group, a collective of four reputable brands – [Imperial Painters](https://imperialpaintersco.com/), [Foothills Painting](https://foothillspainting.co/), [Elkhorn Painting, ](https://elkhornpainting.com/) and [Michigan Painting](https://michiganpurepainting.com/) – to bring their online presence to new heights. This was definitely not a cookie-cutter project and we were excited to roll up our sleeves. [Visit Website](https://foothillspainting.co/) ## Post launch results 112 % Users 170 % Organic Traffic 81 % Pageviews ![Image Title](https://www.glidedesign.com/wp-content/uploads/NPG-4-Michigan-1-1000x1396. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/NPG-3-Imperial-1-1000x1396. png "Image Title") A Unified Online Experience As a collective of brands within the National Painting Group, each with its own unique value proposition, our primary goal was to create a unified online experience that captured the essence of their craftsmanship and differentiated their offering in the marketplace. Through our strategic website redesign, we aimed to communicate the benefits and value that National Painting Group delivers to organizations while positioning them as industry leaders. By incorporating engaging visuals, intuitive user experiences, and compelling messaging, we brought their brands to life, resonating with their target audience. ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Miniature-1-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Miniature-2-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Miniature-3-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Miniature-4-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Miniature-5-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Miniature-6-1.png "Image") Crafting Unique Websites for Four Renowned Brands Throughout the website redesign project, we worked closely with the National Painting Group to overcome various challenges and deliver exceptional results. Our collective goal was to transform their separate, basic websites into high-traffic, high-conversion platforms that aligned with their individual brand identities. By leveraging the power of WordPress multisite, we streamlined management processes and achieved economies of scale. We also developed a versatile parent theme that allowed for brand-specific customization while maintaining a cohesive visual identity across all sites. Through a strategic and creative approach, we ensured that each brand’s website captured their unique personality, setting them apart from competitors in their respective markets. ![Image Title](https://www.glidedesign.com/wp-content/uploads/NPG-Compare-ElkHorn- 1-1000x1603.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/NPG-Compare-Imperial- 1-1000x1571.png "Image Title") Unleashing the Power of Color and Craftsmanship Through our collaboration with the National Painting Group, we helped them achieve their conversion goals by creating engaging online experiences that truly made a difference. By staying true to each brand’s identity, we designed websites that exuded credibility, professionalism, and trustworthiness. Our refreshed designs elevated the perception of quality and facilitated organic search visibility, driving increased traffic and improving site conversion rates. With a focus on mobile-first design, optimized performance, and seamless content management, we ensured that the websites were user-friendly and primed for success. By empowering the National Painting Group with a streamlined process, we reduced costs and time to market for future company site builds, further supporting their long-term growth and success. [Visit website](https://foothillspainting.co/) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-mobile-3-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-Mobil-1-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/NPG-mobile-2-1.png "Image") ## More Great Work ![Chimp Haven](https://www.glidedesign.com/wp-content/uploads/chimphaven-list@2x- 800x952.png "Chimp Haven") Chimp Haven ### Key website events climb 47% for the world's premiere chimp sanctuary Featured Nonprofit Design Development ![Austin Humane Society](https://www.glidedesign.com/wp-content/uploads/austinhumanesociety- list@2x-800x952.webp "Austin Humane Society") Austin Humane Society ### Saving and transforming animal lives since the 50s Featured Nonprofit Design Development ![Agiloft](https://www.glidedesign.com/wp-content/uploads/agiloft-list@2x-800x952. webp "Agiloft") Agiloft ### 2X traffic increase turns site from liability to sales engine Featured Technology Design Development