Title: NextAfter Author: Travis McAshan Published: December 2, 2021 Last modified: October 20, 2025 --- NextAfter # Conversion optimization for non-profits ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-hero@2x-1.png " Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) NextAfter ## Conversion optimization for non-profits If we were designing our ideal client in a lab, it might look something like NextAfter. They use data science to help non-profits raise more money. Yes, please. By building a beautiful, well-organized website for them, we’re contributing to our own goal of helping people who help others. You gotta love organizational symbiosis. What we did Design · Development · Support Credits Creative direction: Drew Lyon Project manager: Jessica McDaniel Content strategist: Jessica McDaniel Lead designer: Marian Brchan [Visit Website](https://www.nextafter.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) [Support](https://www.glidedesign.com/work?work-type=digital-support-services) Overview If we were designing our ideal client in a lab, it might look something like NextAfter. They use data science to help non-profits raise more money. Yes, please. By building a beautiful, well-organized website for them, we’re contributing to our own goal of helping people who help others. You gotta love organizational symbiosis. [Visit Website](https://www.nextafter.com/) ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-slider-01@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-slider-02@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-slider-03@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-slider-04@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-slider-05@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-slider-06@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-list-redesign@ 2x.png "Image") ## More is not always better One of the coolest things about NextAfter is they share all their conversion research with the community—for free. All 1800+ experiments they’ve performed are accessible through their website. Our goal was to make it easy to search, filter, and browse these valuable resources so more people would benefit from them. We aim for this through a series of smart filters and sort functions. One big takeaway from this project was a unique approach to their conversion page. Instead of maximizing for # of conversions, they maximize for quality of conversions. That means stating upfront who is and—more importantly—who is NOT a good fit for them to work with. Pre-qualifying leads saves time and focus. And for anyone who doesn’t qualify, they still benefit from all the free resources NextAfter makes available. ![Image Title](https://www.glidedesign.com/wp-content/uploads/next-after-desktop- 01@2x-1-1000x1448.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/next-after-desktop- 02@2x-1-1000x1448.png "Image Title") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-mobile-01@2x-1. png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-mobile-02@2x-1. png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/nextafter-mobile-03@2x-1. png "Image") ## More Great Work ![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013. png "Mongoose") Mongoose ### Boosting key events by 25% with a redesign Featured Education Technology Design Development ![Geoforce](https://www.glidedesign.com/wp-content/uploads/geoforce-list@2x-800x952. webp "Geoforce") Geoforce ### Tracking made easy Featured Technology Design Development ![Prodigy Commerce](https://www.glidedesign.com/wp-content/uploads/prodigy-list@ 2x-800x952.webp "Prodigy Commerce") Prodigy Commerce ### A powerful ecomm solution for Wordpress Featured Technology Design Development