Title: NextAfter
Author: Travis McAshan
Published: December 2, 2021
Last modified: October 20, 2025
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NextAfter
# Conversion optimization for non-profits
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
[Support](https://www.glidedesign.com/work?work-type=digital-support-services)
Overview
If we were designing our ideal client in a lab, it might look something like NextAfter.
They use data science to help non-profits raise more money. Yes, please. By building
a beautiful, well-organized website for them, we’re contributing to our own goal
of helping people who help others. You gotta love organizational symbiosis.
[Visit Website](https://www.nextafter.com/)
## At a Glance
## More is not always better
One of the coolest things about NextAfter is they share all their conversion research
with the community—for free. All 1800+ experiments they’ve performed are accessible
through their website. Our goal was to make it easy to search, filter, and browse
these valuable resources so more people would benefit from them. We aim for this
through a series of smart filters and sort functions.
One big takeaway from this project was a unique approach to their conversion page.
Instead of maximizing for # of conversions, they maximize for quality of conversions.
That means stating upfront who is and—more importantly—who is NOT a good fit for
them to work with. Pre-qualifying leads saves time and focus. And for anyone who
doesn’t qualify, they still benefit from all the free resources NextAfter makes
available.
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