Title: Nixon Capital
Author: Travis McAshan
Published: July 26, 2023
Last modified: October 20, 2025
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Nixon Capital
# Public equity investors
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
As GLIDE has grown over the years, it’s rare we get projects where a client doesn’t
have some sort of existing website. In the case of Nixon, a long-term investment
firm, they’d been able to get by, to this point, the old fashioned way—business
cards and PDFs. However, over time, it became apparent they were missing out on
the credibility that comes along with a carefully crafted, well-designed website.
[Visit Website](https://www.nixoncapital.com/)
## Post launch results
07:37
Average session duration
2.1
Events per session
3.6
Pages per session
## Sensible and credible
The main goals of this project were to showcase their approach to investing and
back it up with market insights. You don’t have to look far in the primary navigation
to find the info that matters most. Visually, we use color blocking and fine lines
to establish a timeless quality that pairs nicely with the long-term nature of what
they do. A good first impression goes a long way.
Simplicity never goes out of style, but a bit of movement can really augment a clean
design. Animations are like punctuation at the end of a sentence or the right emoji
following a text. Balance is key. Too much may distract from the message, but the
right amount makes it memorable. I’ll end with a quote since that’s a recurring
motif on the new Nixon website. “Design is intelligence made visible.” -Alina Wheeler
## At a Glance
AllerVie Health
### Expediting patient booking across 60+ locations
Featured Healthcare Design Search Development Support Fractional
Prodigy Commerce
### A powerful ecomm solution for Wordpress
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Texas Bankers Association
### Navigating finance with ease
Featured Education Design Development