Title: Nutrabolt
Author: Travis McAshan
Published: May 24, 2022
Last modified: October 21, 2025

---

 Nutrabolt

# Global brands crafted to maximize human performance

![Global brands crafted to <span>maximize human performance</span>](https://www.
glidedesign.com/wp-content/uploads/Mockup-1376-x-819-1-1.png "Global brands crafted
to <span>maximize human performance</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

 Overview

Quality branding is in many ways similar to an effective workout plan: consistency
is key. Nutrabolt, the parent brand of the recognizable global performance brands
Cellucor, C4 Energy, and Xtend, already had a solid foundation built on a 20-year
legacy. But their current site did not match the style, content, and overall look
and feel of the brand. They needed a site that was edgy and modern. A site that 
would not only provide a consistent brand experience to their audience but also 
provide features and functionality in areas where their current site fell short.

 [Visit Website](https://nutrabolt.com/)

## Post launch results

 318

%

Goal completions

 314

%

Conversion rate

![Nutrabolt Website Homepage Design by Glide on Desktop](https://www.glidedesign.
com/wp-content/uploads/1-D-FC-01-Home-2-1-1000x2700.png "Image Title")

![Nutrabolt Career Page Design on Desktop](https://www.glidedesign.com/wp-content/
uploads/2-D-FC-03-Careers-2-1-1000x2996.png "Image Title")

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/front-camera.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/mobile-bottom-line.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/phone-notch.svg)

![Nutrabolt Mobile Design by Glide of Homepage](https://www.glidedesign.com/wp-content/
uploads/1-Homepage-1-1.png "Image")

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/front-camera.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/mobile-bottom-line.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/phone-notch.svg)

![Nutrabolt Career Page Design by Glide](https://www.glidedesign.com/wp-content/
uploads/2-Careers-1.png "Image")

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/front-camera.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/mobile-bottom-line.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/phone-notch.svg)

![Nutrabolt Culture Page Design by Glide](https://www.glidedesign.com/wp-content/
uploads/3-Culture-1.png "Image")

## A fresh new look

While respecting their existing brand style guide and color pallet was critical,
we used it to inspire a more bold, dark, and edgy aesthetic. We incorporated vivid
imagery and locked-in brand messaging to effectively tie the parent brand to their
global performance products. The result? A new site that not only reflects the brand
as the true global leader, but one that Nutrabolt can use as a cornerstone for growth
and future impact.

![external review from glassdoor design](https://www.glidedesign.com/wp-content/
uploads/Miniature-1-6-1.png "Image")

![C4 read article element design](https://www.glidedesign.com/wp-content/uploads/
Miniature-2-6-1.png "Image")

![website gallery design](https://www.glidedesign.com/wp-content/uploads/Miniature-
3-6-1.png "Image")

![mobile CTA design preview](https://www.glidedesign.com/wp-content/uploads/Miniature-
4-6-1.png "Image")

![about us mobile page design preview](https://www.glidedesign.com/wp-content/uploads/
Miniature-5-6-1.png "Image")

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webp "Geodis Park")

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list@2x-800x952.webp "Circuit of the Americas")

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redesign@2x-1-800x952.png "Swindled Podcast")

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