Title: Oakstone Hospice
Author: GLIDE Support
Published: February 26, 2026

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 Oakstone Hospice

# Built to scale with care

![Image](https://www.glidedesign.com/wp-content/uploads/oakstone-hero.png "Image")

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images/close-icon-black.svg)

 Oakstone Hospice

## Built to scale with care

 Oakstone Hospice is a growing hospice care provider, starting in Idaho Falls with
plans for rapid national expansion. The organization was founded by experienced 
healthcare operators who understand what it takes to scale responsibly.

What we did

 Healthcare · Design · Development

 Credits

Creative direction: George Irwin
 Project management: Paola Cárdenas Content strategist:
Jessica McDaniel Lead designer: Martin Maderic

## Overview

###  Background

Oakstone Hospice is a growing hospice care provider, starting in Idaho Falls with
plans for rapid national expansion. The organization was founded by experienced 
healthcare operators who understand what it takes to scale responsibly.

###  Problem

Oakstone’s website was a generic placeholder with inaccurate content and no strategic
foundation. The team needed a credible digital presence now, but it also had to 
support aggressive growth plans, including opening 10 new offices within a year 
and expanding to more than 100 locations in the next three to five years .

###  Solution

We designed and built a scalable WordPress marketing platform that helps establish
trust today and support multi-location growth tomorrow. We focused on clear structure,
future-ready location architecture, and a conversion path built for both families
seeking care and clinicians seeking meaningful work .

 [Visit website](https://oakstonehospice.com/)

![Image Title](https://www.glidedesign.com/wp-content/uploads/oakstone-body-01-01-
1000x1222.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/oakstone-body-01-02-
1000x1222.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/oakstone-body-02.png)

## **Laying the foundation for national growth**

This project required long-term thinking from day one. Oakstone was launching with
one location, but the business plan calls for opening dozens more each year. The
website needed to support that growth without creating technical debt or requiring
a rebuild later. We architected a scalable location framework using subfolders, 
dynamic templates, and a custom Gutenberg block system so new offices can be added
quickly while keeping brand consistency and SEO authority centralized. The platform
was built with performance, accessibility, schema markup, and analytics tracking
in place to support paid media, organic search, and referral growth as the organization
expands.

The new site gives Oakstone immediate credibility in a moment that matters. Families
navigating end-of-life care need clarity, reassurance, and a simple path to action,
so the experience makes it easy to request care, call directly, or find the nearest
location. At the same time, the platform supports career applications and referral
partner engagement, helping Oakstone grow both patient volume and staffing capacity.
With structured content and scalable location pages in place, the organization now
has a foundation that can grow from one office to one hundred without starting over.

![](https://www.glidedesign.com/wp-content/uploads/oakstone-body-03.png)

![Image Title](https://www.glidedesign.com/wp-content/uploads/oakstone-body-04-01-
1000x1176.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/oakstone-body-04-02-
1000x1176.png "Image Title")

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list@2x-800x952.webp "AllerVie Clinical Research")

Allervie Clinical Research

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